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Segmentation, Targeting, and Positioning - PowerPoint PPT Presentation

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Title:

Segmentation, Targeting, and Positioning

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Talbots. No value focus. Value focus. Perceptual Positioning Map: Fashion Retailers in Seattle, WA ... Talbots. 1. 2. 3. 4. 5. Positioning Step 1: Identify ... – PowerPoint PPT presentation

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