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Market Segmentation, Targeting, and Positioning - PowerPoint PPT Presentation

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Title:

Market Segmentation, Targeting, and Positioning

Description:

Which segmentation variable is employed in this ad? ... Howard Stern. 28. Bases for Positioning. Benefits or attributes. Price/Quality. Usage occasion ... – PowerPoint PPT presentation

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Date added: 7 July 2009
Slides: 33
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