5 Best Ideas For Subject Lines In B2C Email Marketing

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5 Best Ideas For Subject Lines In B2C Email
Marketing
By Alphasandesh.com
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B TO C Email Marketing

• B2C is the activity of an organization serving
  end consumers with a product or service.
• B2C e-mail marketing best practices consist of
  recognizing the most appropriate time to send
  mail, targeting to amplify customer reliability,
  using marketing offers in transactional e-mails
  and using assessments to collect information
  about customers.
• A simple example of a B2C (business to community)
  business would be individual purchasing shoes
  from a merchant.

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How To Write B2C Effective Subject Lines

• Subject lines can have extremely large effect on
  the response rates of your e-mail marketing
  campaigns.
• To know how to write B2C effective subject lines,
  here are some ideas which make your email
  marketing campaign profitable
• Keep it short simple
• Think about "What is in it for me?"Attribute
• Be honest and say to it like it is
• Include personal touch and append your customer's
  name
• Perform split tests for your subject lines

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Keep It Short Simple

• Keep your subject lines at thirty five characters
  or less, which makes them simple to read and
  assure that the entire title shows up in the
  preview panel.

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Think About "What is in it for me?"Attribute

• Place yourself in your customer's situation,
  would you like to unfold the e-mail with the
  subject line you have just drafted? What words
  would attract you to open an email? How will you
  respond to what is drafted in the subject line?

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Be Honest And Say To It Like It Is

• What exactly are you providing, marketing or
  selling? One of the most unfavorable things you
  can do is to deceive your customers and the only
  thing you will attain by doing this, is their
  consequent distrust of you and any email you send
  in the future.

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Include Personal Touch And Your Customer's Name

• It will give the thought that you are talking
  directly to them and almost everybody enjoys that
  kind of attention.

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Perform Split Tests For Your Subject Lines

• Through experimentation and tracking, you can
  test and optimize what works best for your
  recipients' lists. Discover what calls to action
  work best.
• Are they discounting coupons, quiz, endorsements
  or latest product announcements? It will differ
  from customer to customer. Use your best
  decision check the open rates and CTR so you can
  look up more in the future.

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Conclusion

• Testing is a state of mind, not a method. The
  results will help you in shaping up future tests,
  motivate additional testing ideas and outline new
  research questions.
• These five best ideas are a good starting point
  for any e-mail marketing campaign.

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• Alphasandesh.com provides an easy-to-use,
  affordable dedicated bulk email server designed
  to help business.
• For more information please have a look at
  www.alphasandesh.com

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