Split Test Your Subject Lines To Improve Bulk Email Marketing Campaign

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Split Test Your Subject Lines To Improve Bulk
Email Marketing Campaign
By Alphasandesh.com
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Initiation

• The email subject line of every message that your
  organization sends out is just about the single
  thing your receivers go through when finding out
  whether a message is worthful or not. We all
  understand the power of a persuasive, appealing
  and provocative email subject line.

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Benefits of subject line split test

1. When you create a subject line that works well,
   more users will unfold that message. More users
   opening means more subscribers will go through
   your message.
2. There are different methods to understand your
   customers, and looking at the subject lines they
   like are just one of them. It can educate you if
   they like your sales messages, or if they go
   through your newsletters more.
3. As your customer requirement changes, you will
   want to keep on testing to ensure you are aware
   of what they need.

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Methods to subject line split test

• 1. The easiest method to do subject line
  split-testing for bulk email marketing campaigns
  is with the built-in functionality of the email
  marketing service provider that you use for your
  campaign.

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Methods to subject line split test

• 2. A less suitable, but equally useful process to
  test is to only broadcast one email to a fraction
  of your list, use the same email with a different
  subject line and deliver that to the rest of the
  mailing list.

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Methods to subject line split test

• 3. You are required to make sure that you have an
  analytics program in place to trace email open
  rates, click throughs, and the average
  proportions of those compared to earlier email
  broadcasts.

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Methods to subject line split test

• 4. And, lastly before you begin testing,
  determine what your objectives are and what will
  decide the winner.  Most generally with subject
  line testing, your main version will be the one
  that produced the highest open rate. 

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Conclusion

• So, subject line split testing should be an
  essential part of your email marketing campaign.

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