7 Must Avoid Email Subject Lines

1
Emailnphonelist.com
7 MUST AVOID EMAIL SUBJECT LINES
By William J. Francis
2
Subject line of your email marketing campaign is
extremely important. It lets the receiver know
what the email is about. It is one of the most
vital piece of information your email list can
see before opening the email. Hence, email
subject line does have an effect on receivers
decision, to open the email or not. Avoid making
silly mistakes and blunders with these tips.
3
EMAIL SUBJECT 01
LINE IN NOT THE BIGGEST DECIDING FACTOR ON
WHETHER THE RECEIVER OPENS THE EMAIL.
4
NO MATTER WHAT YOU READ ON ZILLIONS OF BLOGS OR
HOW TO GUIDES FOR EMAIL
MARKETING, SUBJECT LINE IS NOT THE BIGGEST
FACTOR AND CANNOT MAKE THE READER OPEN YOUR
EMAIL OWN ITS OWN.
ITS NOT NOT WHAT THE MESSAGE IS OR HOW TEMPTING
THE SUBJECT LINE IS. IN THE END RECEIVERS OF THE
EMAIL MAKE A DECISION BASED ON WHO IS IT
FROM. WHICH IS VERY RATIONAL, IF YOU THINK ABOUT
IT. YOU A LOT MORE LIKELY TO OPEN AN EMAIL FROM
YOUR FRIEND THAN TO OPEN AN EMAIL FROM AN
UNKNOWN SENDER. DONT SEND THE EMAIL FROM
NO-REPLY OR ADMIN. GIVE YOUR EMAIL A CHARACTER.
USE A REAL NAME AS SENDER NAME INSTEAD.
5
02
SUBJECT LINES GOAL ISNT ONLY EMAIL OPENS
You want to keep your entire audience on the
same page.
6
03 DELIVER WHAT YOUR PROMISE ON YOUR SUBJECT
LINE
04 DONT BUILDUP TOO MUCH HYPE Build the
expectation too high or deliver too little and
you would flocks of readers clicking the
unsubscribe button on your emails
7
05
NEVER SENSATIONALIZE SUBJECT LINE OF YOUR
EMAILS
Email marketing is different than sms marketing
or YouTube videos. Email is one to one
communication.
8
WRITE A VERY LONG SUBJECT
LINE, WHICH IS NOT FULLY VISIBLE
06
TO READERS. Between the sender name and time
subject line has a limited space. While, it is
not too small of a space avoid subject lines
which are more than 12 words.
9
07
AVOID WRITING
2 WORD SUBJECT LINES. The biggest threat to a 2
word subject line is being considered as a
potential spam.
10
Although, 2 word subject lines to look cool and
capture recipients attention. It is not very
practical approach.
Especially when you are sending emails to a
large email list, it may look fishy to email
providers. As many spammers do use sensational 2
word subject line to get more opens. Also a 2
word subject line may not convey the message to
the recipients very well. A well descriptive
subject line does get more opens for your email
than cheeky 2 word subject lines.
11

• ITS SIMPLE. EMAIL MARKETING IS DIFFERENT
• THAN FACEBOOK POSTS OR YOUTUBE VIDEOS.

EMAIL IS ONE TO ONE COMMUNICATION. William J.
Francis
12
Emailnphonelist.com
THANK YOU! HAVE A NICE DAY
By William J. Francis