WHAT WHERE WHEN WHY HOW Inside Out Angela Kocher akocherRSVPcorner.org 304.527.3410

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WHAT WHERE WHEN WHY HOWInside
OutAngela Kocherakocher_at_RSVPcorner.org304.527.
3410

• WEBSITES

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WHY A WEBSITE?

• You are driving along and you see this billboard

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WHY A WEBSITE?

• You remember your old buddy, Bill, wants to
  volunteer.  You decide to call and tell him about
  RSVP. 
• Can you remember the phone numbers? 
• How about the address? 
• Now what about the website? 

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INSIDE OUT OF WEBSITES

• How do I get a Website?
• Where do I get a Domain Name?
• Basic Website Information
• Tools used in building website
• Additional Resources

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HOW DO I GET A WEBSITE?

• Just starting FREE site hosting.
• Yahoo has Geocities
• Angelfire.com
• Comcast/Verizon (Internet Service Provider)
• Google for more.

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WHERE DO I GET MY DOMAIN NAME?

• Domain Names are purchased/hosted at
• Hostway.com
• Aplaus.net
• Brinkster.com
• Network Solutions
• Google for more info/pricing

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BASIC WEBSITE INFORMATION

• What is HTML?
• What is xHTML?
• What is URL?
• How to connect page

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WHAT IS HTML

• HyperText Markup Language.
• Tim Berners-Lee, inventor of WWW/html.
• Language used to write web pages.
• Describes web page's content/structure.
• HTM and HTML are regarded the same.
• Index page is usually stored as .html.

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WHAT IS xHTML

• There isn't much difference from HTML.
• Need to use proper language tags.

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WHAT IS A URL

• Uniform Resource Locator (2 Parts)
• Global address of www documents/resources.
• First part is protocol identifier
• Indicates what protocol to use (ftp/http)
• Second part is called a resource name
• Specifies the IP address/domain name where
  resource located.

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WHAT IS A URL

• Examples
• 2 URLS for http//www.RSVP.org.
• ftp//www.rsvp.org/index.html
• Fetches executable file using ftp// protocol
• Used to upload/download sites
• Free Programs WS_FTPLE or CoreFTP
• http//www.rsvp.org/index.html
• Fetches web page using http// protocol

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HOW TO CONNECT PAGE

• Connect page to Search Engine
• Connect to ISP
• Connect two pages together

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HOW TO CONNECT PAGE

• CONNECT TO SEARCH ENGINE
• Basic HTML in a Web Page
• lthtmlgt
• ltheadgt
• lttitlegtPage titlelt/titlegt
• ltmeta name"description" content /gt
  
• ltmeta name"keywords" content /gt
• lt/headgt ltbodygt Your visible content goes here...
  
• lt/bodygt
• lt/htmlgt

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HOW TO CONNECT PAGE

• CONNECT TO ISP
• HTML page - add .html to end of title.
• FTP usually recognized index.html as the
  home/default page
• FTP distinguishes uppercase/lower case
• Save all files in lowercase.

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HOW TO CONNECT PAGE

• CONNECT TO ANOTHER PAGE
• The anchor tag has a couple of uses
• Main use is to create hyperlinks.
• ltagt tag closing lt/agt tag for click able
  target.
• href attribute to the opening ltagt tag
• (href stands for "hypertext reference").
  Example
• lta href"contact-us.html"gtcontact uslt/agt
• Tells tag where to link.

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TOOLS USED TO BUILD SITE

• The Domain Name (www.rsvp.org)
• ltTitlegt
• ltMeta Tags Key Wordsgt
• ltDescriptiongt
• Heading or ltH1gt Tag in the ltBodygt

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TOOLS USED TO BUILD SITE

• Key Word Density Checker
• Contain Information to be found
• Key Word Density Analyzer Tool
• Analyze the density/distribution of keywords
• Check Ranking Tools
• Enter URL to see where your site is positioned
• Site map generator
• Helps build a site map for search engine

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TOOLS USED TO BUILD SITE

• Search Engines see HTML
• Engines read
• from top to bottom left to right.
• They are more partial to
• black on white text
• The higher your searched word falls on the page
• The more likely your page is going to be found.
• Alt Tags should all be completed with text.

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TOOLS USED TO BUILD SITE

• Flash and JavaScript is good in design
• Keep to minimum when wanting to be found
• The longer it takes your site to load
• The lower your ranking.
• The more images, flash and JavaScript
• Farther text is down on page
• Will affect ranking.
• Google.. for free Optimization Tools

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TOOLS USED TO BUILD SITE

• Ask for outside links to your site
• Show your website on other sites
• and hard copies such as mail.
• Design in black and white on paper
• before you upload live.
• Ask others how they look for your site.
• YOU DO HAVE TO SUBMIT YOUR SITE TO SEARCH
  ENGINES.

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TOOLS USED TO BUILD SITE

• Ask for outside links to your site
• Submit directly to site
• NOT through an online service.
• May be considered unaccredited.
• Resource sites such as news articles.

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TOOLS USED TO BUILD SITE

• Five seconds to gain the interest on site.
• Some pointers to keep in mind
• People skim not read
• They make fast decisions
• Will not wait to look at picture
• Driven by their goals not ours
• Remember the you factor
• Dont decorate-- communicate

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TOOLS USED TO BUILD SITE

• Golden Rule Everything that goes into your
  website must have a purpose.
• GIGO
• Garbage in Garbage Out.

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WHEN DO I UPDATE?

• The more you update your site
• Websites sees it as creditable.
• Freshen your site as much as possible
• Keep all information updated.
• The longer you renew your domain on your host
• the more accredited.
• May loose ranking if site is down.
• More important to renew site than update search
  engine.

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WHAT IF I DONT KNOW HTML

• Programs such as Front Page and Adobe Go Live
• to help develop a website.
• Helps to know a little html
• How search engines find your site
• What they see.
• To view the html on site
• view source within internet browser.

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RESOURCES

• Htmlgoodies.com
• Geocities.com
• Webdesignfromscratch.com\
• Google webmaster tools