Technology Strategies for ECEB

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Technology Strategies for EC/EB

• Walt Scacchi
• FEMBA 290
• Winter 2003

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A sample of EC/EB technology-based strategies

• Stategic position or engagement techniques
• Central technique embodied in each
  technology-based strategy
• Role and implications for EC/EB technologies for
  each strategy.

3
Market Exclusivity

• Identify, capture and dominate a niche.
• Technique Being first, being best, being the
  only choice, being able to easily defend one's
  market position.
• Example Develop, acquire, or possess unique
  database/repository content, or more quality
  content than competitors

4
Encapsulation

• Surround, capture, divide, "cherry pick"
• Technique Erect an intermediation structure that
  captures/controls access to customers and
  restricts access by existing competitors, in
  order to ingest or acquire them
• Example Create an all-encompassing EC/EB service

5
Follow-and-Dominate

• Be "second to market", outflank first movers
• Technique let the pioneers catch the arrows,
  then follow the path the pioneers have
  established, but at a larger scale and scope to
  discourage subsequent market entrants
• Example Build a bigger DB, add more types of
  data/content, provide more DB access points

6
Disintermediation or Reintermediation

• Remove or replace the legacy middle-man
• Technique Encapsulate market niche, remove/erect
  (in)efficiency barriers to legacy competition
• Example Provide open Web access/transactions to
  EC/EB services controlled by legacy vendors

7
Aggregate Supply or Aggregate Demand

• Make a new market where one did not exist
• Technique Gather vendors products/services for
  targeted customers gather potential customers
  for targeted vendors
• Example DB marketing using E-Catalogs or create
  "magnetic" DB-centered Web sites/portals

8
Transformation

• Do legacy business processes/services in new ways
• Technique Streamline, reengineer or make
  business processes Web accessible
• Example Workflow automation via Web-based EC
  services or EB process transaction

9
Confrontation David vs.
Goliath

• Taking on a larger established competitor
• Technique "Judo" (find your opponents
  vulnerability/hinge points use their "weight" to
  their disadvantage)
• Example Offer DB-driven product/service
  innovation for B2C

10
Integration

• Make a market niche from untapped fragments
• Technique Pull together disparate
  capabilities/products into a coherent framework
  that realizes economies of scale and scope
• Example Create integrated views, access or
  transactions to disparate EB/EC information
  sources

11
Open Source

• Advocate and exploit "open source" software
  development business practices to undercut
  competition
• Technique Establish two communities one for
  commerical customers who will pay for support and
  services, the other open for sharing software
  source code with others
• Example (1) use open source DBMS and support
  environment (e.g., LAMP -- Linux, Apache, MySQL,
  Perl) or (2) build commerical DBM-based
  application in both "supported" (proprietary,
  fee-based) and "open source" (public, no-fee or
  free) versions to create new EC/EB offerings.

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Peer-to-Peer (p2p)

• Advocate and exploit p2p technology for
  local/global sharing of information resources,
  contents, or workspace (e.g., a persistent or
  dynamic "view" into a database)
• Technique Identify information sharing DBM
  applications that have a surrounding community of
  users, then target each community with a p2p DBM
  application service.
• Example Databases for Personal Digital
  Assistants (PDAs, wired/wireless Web phones),
  local/global object sharing (including objects
  that contain other objects), or shared workspaces
  are targets of opportunity for mobile p2p EC/EB
  applications.