Greenbriar Livable Centers Initiative LCI

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Greenbriar Livable Centers Initiative (LCI)
City of Atlanta Department of Planning,
Development and Neighborhood Conservation
Greenbriar LCI
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Atlanta Regional Commission (ARC) Livable Centers
Initiative (LCI)

• Adopted in May 1999
• Program of studies fund projects located in
• activity and town centers.
• ARC has designated Greenbriar as a typical
• example of an Activity Center
• Opportunities for higher densities, mixed-use,
• industrial and residential developments.
• Creating connectivity.

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Livable Centers Initiative (LCI) Studies

• Funding includes 5 million dollars for studies
• throughout the region over the next 5 years
• Awarded on a competitive basis to local
• governments and non-profit organizations.
• Grants awarded to produce plans to define future
• Activity and town center developments.
• Support public/private investments.
• City of Atlanta was awarded 2 of the
• 12 projects within the first phase.

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Priority Study Areas

• Existing or planned transit station areas
• Commuter rail stations (proposed)
• Town centers
• Existing Activity Centers
• Infill and Redevelopment projects

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LCI Program Goals

• Encourage a diversity of medium to high-density,
  mixed income, mixed use developments.
• Access to a range of travel modes transit,
  roadways, walking, biking.
• Integration of uses with transportation
  investments to maximize alternate modes.
• Increase desirability of redevelopment of land
  served by existing infrastructure.
• Preserve historic characteristics of areas.
• Identify capital projects to be funded by the
  annual Transportation Improvement Plan (TIP).
• Transportation incentives to implement goals.

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Greenbriar LCI Context

• City of Atlanta recognizes a variety of activity
  centers adjacent to MARTA station and certain
  freeway interchanges including the Greenbriar
  area.
• Higher intensity of uses create Transit Oriented
  Developments (TODs).
• Reduction in Single Occupancy Vehicle dependence,
  increase transit ridership, help to reduce air
  quality problems.
• Higher densities can develop critical mass to
  support mixed uses, job/housing balance, and
  higher order of civic space and community
  identity.

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Study Area

• Greenbriar study area is approximately 1 .6
  square miles.
• Located at the intersection of I-285 and Lakewood
  Freeway
• Study Area Boundaries
• North Mt. Gilead Rd. Panther Rd.
• West Barge Road
• East Hogan Road
• South City limits, Tri-Cities Area- East
  Point, College Park and Hapeville

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Components of Study Area

• Greenbriar Mall as the focal point
• Greenbriar parking lot
• Underdeveloped and vacant parcels
• Campbellton Rd. commercial corridor
• Former Westgate shopping center
• Kmart shopping center
• MARTA park and ride facilities
• Transportation opportunities, including bike and
  pedestrian facilities

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Major Goals of Greenbriar LCI

• Develop alternatives for underutilized or vacant
  property
• Encourage focus infill and redevelopment.
• Develop streetscape and pedestrian/bicycle
  linkages.
• Connectivity between transportation systems and
  others centers.
• Create civic space and focal points
• Improve community identity

• Increase employment opportunities.
• Through transportation investments,increase the
  desirability for redevelopment of land served by
  existing infrastructure at activity center.
• Study the option and implications for MARTA rail
  extension
• Create a land use framework for guiding the
  growing development investment that is occurring
  and will occur in the study area.

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Stakeholders

• PUBLIC
• City of Atlanta
• Marta
• Atlanta Development Authority
• Department of Transportation
• Fulton County
• COMMUNITY
• Local Organizations
• NPU P and R
• Neighborhood Associations
• PRIVATE
• Greenbriar Mall
• Southwest Fulton Revitalization Inc.
• Local Businesses

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Planning Process

• Public Participation is an important component of
  the planning process
• Public- Private Participation through
• Creation of Advisory Committee
• Creation of Focus Groups
• Vision Setting, Goals and Objectives
• Issues and Opportunities
• Alternatives
• Concept Plan
• Implementation Strategies and Action Plan

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Planning Team
City of Atlanta Bureau of Planning PBSJ
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Advisory Committee
NPU Representatives NPU R and NPU
P Neighborhood Association Representatives Merchan
t Association Representatives Church/Institutional
Representatives MARTA Department of
Transportation Atlanta Development
Authority Developers
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Focus Groups

• Land Use

• Transportation and Circulation

• Urban Design

• Housing
• Economic Development

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Planning Initiatives
CURRENT Campbellton Road Corridor Smart Growth
Study Metro Atlanta Southern Crescent PAST The
Southwest Atlanta Comprehensive Plan -
1998 Master Town Plan East Point -
2000 Greenbriar Area Study 1989
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Southwest Atlanta Comprehensive Plan

• MAJOR POLICIES
• Develop nodal commercial village center at major
  intersections
• Secure open space
• Protect and preserve natural assets
• Develop single-family adjacent to mixed
  density
• Redevelop all appropriately zoned parcels
  into mixed uses and create a transition to
  existing neighborhoods and commercial
  areas

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Master Town Plan City of East Point
REGIONAL CONTEXT The East Point Plan promotes
sustainable development that will ensure
continued regional prosperity and quality of
life.
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Greenbriar Area Study - 1989

• RECOMMENDATIONS
• Encourage quality Southside development.
• Use the Atlanta/Fulton Co. urban enterprise
  zone program to promote commercial development.
• Target commercial code enforcement along
  Campbellton Rd.
• Improve pedestrian circulation around Greenbriar
  Mall.
• Construct a Barge Rd.-Greenbriar Pkwy. connector
  in connection with development of the site at the
  SW quadrant.
• Construct a new half-diamond interchange of I-285
  at Greenbriar Pkwy.

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Campbellton Road Study

• GOALS
• Create a live, work, play community.
• Create a street environment which is pedestrian
  friendly, attractive and enhances a sense of
  community.

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Metro Atlanta Southern Crescent

• Summary and Conclusions
• Bring people of SouthPort to agreement on a
  Comprehensive/shared vision
• Overcome the negative perception of this
  community
• Establish unified policies
• Develop a system for appropriate and efficient
  assembly of land
• Leadership with a shared vision

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Planning Process Timeline
Project will be implemented in a short time frame
as a percentage of work has been completed.
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Meeting Schedule

• Project Time Frame
• March - May 15, 2001
• Milestones
• City of Atlanta- Bureau of Planning Completion
  Date (Draft Document)
• May 31, 2001
• Atlanta Regional Commission Due Date
• June 30, 2001
• Community Wide Meetings
• 1. Kick-Off meeting Thursday March 8, 2001
• 2. Review Final Document Thursday May 31, 2001
• Advisory Board Committee/Focus Group Meetings
  Schedule
• Thursdays 6pm-830pm
• March 22, April 5, April 19, May 10, and May
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Contact List
City of Atlanta Bureau of Planning Flor Velarde,
Principal Planner [phone] www.ci.atlanta.ga
.us (go to City Departments, then Department of
Planning, Development and Neighborhood
Conservation click on presentations)
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BILL CAMPBELLMayor, City of Atlanta ATLANTA
CITY COUNCILRobb L. PittsPresident of
Council Vern McCartyDebi StarnesMichael
Julian BondCleta WinslowSherry DorseyCathy
WoolardLee MorrisClair MullerFelicia
MooreC.T. MartinJim MaddoxDerrick
BoazmanAble Mable ThomasJulia EmmonsDoug
Alexander DEPARTMENT OF PLANNING, DEVELOPMENT
AND NEIGHBORHOOD CONSERVATIONBUREAU OF
PLANNINGMichael DobbinsCommissionerRobert
GrayDirector