BUILDING A SUSTAINABLE PACKAGING SUPPLY CHAIN POLY PACK SEMINAR CALIFORNIA POLYTECHNIC STATE UNIVERS

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BUILDING A SUSTAINABLE PACKAGING SUPPLY
CHAINPOLY PACK SEMINARCALIFORNIA POLYTECHNIC
STATE UNIVERSITY1ST MAY 2007
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M-real Consumer Packaging

• Sustainable Packaging
• There is a growing awareness by consumers of key
  environmental issues Global Warming,
  Greenhouse Gas Emissions etc.
• Governments and Industry are responding via
  sustainable Procurement Policies.
• Public examples include the Sustainable Timber
  Procurement Policies being introduced by
  Governments in Belgium, France,
• Germany, Denmark, Netherlands and the UK (the
  CPET process).
• Private sector initiatives are typified by
  Wal-Marts Sustainability Scorecard for its
  global packaging procurement.
• Packaging purchasers and specifiers increasingly
  need sustainable policies and sustainable
  suppliers.
• M-real has a proud environmental tradition and
  is a leader in the supply of sustainable
  packaging raw materials.
• M-real looks to work in partnership to help
  deliver sustainability in the packaging supply
  chain.

Source M-real Caring for the environment
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M-reals environmental policy

• Sparing use of raw materials and energy.
• M-reals RD policy has been focused on fibre
  development.
• This has created new generation folding box
  boards offering equivalent performance at lower
  basis weights.
• M-reals cartonboards offer more square metres
  per tonne less weight per packed product
  lower environmental impact.
• Because they are lighter in weight, they
  generate less CO² emmissions and fewer lorry
  loads.
• M-reals investment strategies ensure less
  energy per unit of production reduced
  environmental footprint.
• Forest certification is a key element of
  Mreals environmental policy, but not the only
  one.
• Mreals environmental policy provides
  assurances to its customers, which can be
  supported by detailed product/customer data.

Source M-real Caring for the environment
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M-real supports forest certification

• We are committed to supporting responsible
  forestry
• M-real supports forest certification verified by
  independent third parties
• Suitability of certification systems depends
  on local circumstances, therefore we encourage
  mutual acceptance of credible certification
  systems
• The proportion of certified wood entering our
  supply chain is continuously increased and
  reported openly
• All M-reals mills offer material chain of
  custody certified to PEFC standards. This
  applies to all M-reals Consumer Packaging mills
  in Finland.

Source M-real Caring for the environment
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Paper Profile is an internationally-standardised
environmental declaration

• Product-specific information on key
  environmental parameters
• Third party verified
• M-real has two supplements about
• Producing mill, transport and handling after
  use
• Origin and certification of wood
• Available on the company website
  www.m-real.com/productsearch

Source M-real Caring for the environment
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M-real provides supplementary information on the
origin of wood
M-real reports on the origin of wood and the
share of certified wood in the voluntary Paper
Profile supplement
Source M-real Caring for the environment
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The Wall of Sustainability (Indicative
Example)
Delivery
Measurements
Building Blocks
Policies
Stakeholders
Pillars
The bricks are shown as illustrative only. They
are not always relevant and the list is not
exhaustive.