How to buildup a dissemination plan for valorising your project results

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Brussels, February 25 and 26, 2008
How to build-up a dissemination plan for
valorising your project results María Luisa
GARCIA MINGUEZ EACEA
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SUMMARY

• Contractual obligations
• 2. Implementation of a dissemination strategy
• 3. Practical recommendations

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Dissemination of your project results Part of
your contractual obligations

• To create and keep a website updated (Article
  I.10.1 of your Grant Agreement)
• "The website should be kept up-to-date with at
  least a description of the action, the contact
  details of the coordinating organization, the
  list of the partner organisations (if they
  agree), mention of the Communitys financial
  support with relevant logo and access to the
  principal results, as and when they become
  available."

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In addition

• During your project lifetime, you could also be
  required to provide the Executive Agency and /or
  the Commission with information requested in
  order to promote the Lifelong Learning Programme
  and disseminate the results. For example
• answering questionnaires,
• collecting and entering data into databases,
• etc.

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Logo

• For all kinds of products you produce You have
  to use the LLP logo
• http//eacea.ec.europa.eu/about/logos_en.htm
• Written mentionDon't forget to mention "With
  the support of the name of the programme
• of the European Union"
• Publications
• Please use the following sentence
• "This project has been funded with support from
  the European Commission. This publication
• communication reflects the views only of the
  author, and the Commission cannot be held
• responsible for any use which may be made of the
  information contained therein."

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Reporting obligation

• While implementing your dissemination plan, you
  should
• constantly adjust your strategy to respond to
  problems encountered
• and to new opportunities.
• All possible adjustments must be precisely
  described in your
• Intermediate and Final Reports.

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Starting point

• The exploitation/dissemination plan you
  submitted in your original proposal. But, still
  very schematic (examples from application forms)
• Dissemination activities will consist of
  presence at events, key meetings, articles, press
  releases, etc
• the production of a handbook of best
  practices
• online discussion forums, etc.
• Your dissemination plan should be built-up in a
  very structured manner. It should be revised in
  the light of the subsequent developments of your
  project.

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Preliminary questions for developing a good
dissemination plan

• What is the expected project results?
  (identification of outcomes/products)
• What kind of needs does the project respond to?
  (ex ante needs analysis)
• Who are the final or potential users or
  beneficiaries of the projects outcomes?
  (exploitation and sustainability of results)

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Your dissemination plan has to reflect on

• Types of dissemination and exploitation
  activities (what?)
• The most appropriate means (how to do it?)
• The most appropriate and efficient calendar
  (when?)
• The available resources human and financial

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Types of dissemination and exploitation activities

• Some examples
• Project website including design, hosting and
  management
• Start-up leaflet explaining project aims in all
  partner languages
• A database of key project personnel/contacts
• Production and publication of regular printed
  and/or electronic newsletters
• Dissemination conferences, seminars, workshops
  and meetings to coincide
• with key project milestones
• Public relations activities, to include writing
  and distribution of press
• releases/packs, placing of articles in relevant
  trade journals, etc.

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The most appropriate meansHow to do it?

• Roles and responsabilities of coordinator and
  partners
• Adopting a flexible approach
• Identifying real and potential target groups
• Scale of dissemination (regional, national and
  European )

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The most appropriate and efficient calendar
When?

• To draft a timetable start/end dates, explain
  activities in detail,
• partners responsibilities for each tasks,
  external contractors
• (website designers, printers, etc)
• Beyond funding period
• Inform the Executive Agency if you plan to
  commercialise
• products

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Human and financial resources budgetary
planning
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When you create your website

• Make it as much attractive as possible, easy to
  navigate
• Use it to informe practically on your results and
  deliverables
• Announce your important events
• Approach your target groups
• Keep it updated

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Further information

• http//ec.europa.eu/dgs/education_culture/valorisa
  tion/index_en.html
• how to write a good DE plan
• DE mechanisms
• on-line guide
• links to useful databases
• glossary, bibliography and reference documents