7 Myths Alcohol Advertisers Want You To Believe

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7 Myths Alcohol Advertisers Want You To Believe

• Jean Killbourne

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Alcohol Statistics

• 10 of all deaths in the US (incl. ½ of all
  homicides ¼ of all suicides) are related to
  alcohol.
• The economic cost exceeds 100 billion/yr
• 1/10 Americans (13,000,000) are alcoholics

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Alcohol Advertising

• More than 2 billion/year spent on alcohol
  advertising

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Interesting

• 10 of the drinking-age population consumes over
  ½ of all alcohol beverages sold.
• If all 105 million drinkers of legal age
  consumed the official moderate amount of
  alcohol, the industry would suffer a 40 decrease
  in the sale of beer, wine, and distilled
  spirits.
• Robert Hammond, Alcohol Research Information
  Service

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Myth 1 Drinking is a Risk Free Activity

• Its okay to be obsessedw/alcohol
• There are no troubles associated w/alcohol

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Myth 2 You Cant Survive w/o Drinking

• Alcohol is essential for life

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Myth 2 Continued
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Myth 3 Problem Drinking Behaviors are Normal

• Its normal to drink alone
• Drinking alleviates feelings of isolation

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Myth 4 Alcohol is a Magic Portion That Can
Transform You

• Happiness
• Wealth Prestige
• Athletic Ability
• Sexual Satisfaction

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Myth 4 cont.

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Myth 5 Sports Alcohol Go Together
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Myth 6 If These Products Were Truly Dangerous,
The Media Would Tell Us

• Fact Cocaine, Heroin, and other illegal drugs
  are linked to 20,000 deaths/year alcohol
  contributes to 100,000 deaths/year.
• (FYI Cigarettes kill more than 390,000/year or
  1,000/day)

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Myth 7 Alcoholic Beverage Companies Promote
Moderation in Drinking

• Know when to say when.
• Drink Responsibly.