Alcohol and Teens: A Dangerous Combination

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Alcohol and TeensA Dangerous Combination
Name_____________
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Alcohol Video 9 minutes long

• http//www.drugfreeworld.org/real-life-stories/alc
  ohol.html

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Discussions on Alcohol

• When we have class discussions about alcohol,
  please refrain from telling personal stories or
  describing situations that involve consumption by
  teens or by family members.

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BRAINSTORM

• In pairs write down as many reasons why people
  might drink.

2 minutes
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Part of American culture is to celebrate with
alcohol (think NY Eve, winning a team
championship
Social influence
Reasons why people drink are.....
Peer pressure
Personal problems
Fitting in social groups
Trying to act grown up
Job loss
Stress relief
Escapism
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BRAINSTORM What happens to people when they
drink?
Activity 1 Working in pairs- write down as many
things that can happen to a person when they
drink alcohol For example, get into a fight,
memory loss etc.
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The effects of alcohol abuse

• Liver damage (Cirrhosis)
• Reddened skin
• Stomach ulcers
• Heart disease
• Depression
• Insomnia
• High blood pressure
• Memory loss
• Confusion
• Alcohol dependency
• Mouth, throat, breast cancer
• Lack of money
• Obesity
• Fight with friends/family
• Bad decision making

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HOMEWORK

• Find an alcohol advertisement in a magazine or
  print an advertisement online.
• It can be any kind of alcohol, but it has to be
  from a company that makes alcohol, not a group
  discouraging drinking.

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Note Any text written in YELLOW should be
written in your notes. This information will be
on your exam.
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Drinker Definitions

• Alcohol A chemical found in beer, wine, whiskey,
  and other alcoholic beverages.

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Drinker Definitions

• Alcoholic A person who is addicted to alcohol.

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Drinker Definitions

• Alcoholism The disease an alcoholic suffers from.

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How do you know if someone is an alcoholic?

• Hard to diagnose clearly without professional
  help.
• This online tool could help someone self-assess
  their situation though https//ncadd.org/learn-ab
  out-alcohol/alcohol-abuse-self-test

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Drinker Definitions

• Chronic drinking Consuming several drinks every
  day or almost every day.

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Drinker Definitions

• Cirrhosis A liver disorder often caused by
  long-term alcohol abuse.
• (This is just the name for the last stage of
  liver disease)

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How much do you know about liver disease?

• http//www.medicinenet.com/liver_disease_quiz/quiz
  .htm

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Drinker Definitions

• Binge Drinking Drinking a dangerous amount of
  alcohol in a short period of time.

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Teen Statistics

• From National Survey on Drug Use and
• Health (2012)
• 65 of teen drinkers are binge drinkers.

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Effects of Binge Drinking

• Mental confusion
• Memory loss
• Coma
• Death from respiratory arrest

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Binge Drinking clip from Doctors show

• https//www.youtube.com/watch?v-srNZb8WmlM

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Some Short-term Effects of Drinking

• Slower reflexes
• Blurry vision
• Nausea/Vomiting
• Risky Behavior

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Worst Long-term Effects

• Alcohol kills cells in the brain and the liver.
• These are both vital organs.
• Neither of these organs is able to regenerate
  cells.

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Alcohol and The Brain Video Clip

• https//www.youtube.com/watch?v7FeCOE4A9Xk

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• NOTE There are many long term effects of
  drinking. The most dangerous effects are damage
  to liver and brain.

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Studies on Teen Drinking
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Studies on Teen Drinking
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Young Drinkers Are At Risk

• Teenagers who start drinking before the age of 15
  are four times more likely to become addicted to
  alcohol than those who don't drink until they're
  21 or older.

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The most powerful facts

• Alcohol often plays a role in the four leading
  causes of death among 10-24 year olds.

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The most powerful facts

• The leading causes of death in 10-24 year olds.
• car crashes
• accidents
• murders
• suicide

How could alcohol play a role in a cause of death
for all four of these categories
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• Underage drinkers make lots of money for the
  alcohol industry!
• They consume 19.7 per cent of the alcohol sold in
  the United States.2 (Favorite choice? Beer.)

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Alcohol Advertisers Target Teens and Lie To
Teens!
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Alcohol Advertisers Target Teens!
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• Alcohol companies spend billions of dollars each
  year placing ads in magazines, radio programs and
  television shows that have large youth audiences.

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• Most common advertising strategies
• Using celebrities
• Capturing your imagination
• Using glamour and sex appeal
• Promoting friends, fun and excitement
• Making it seem like everyone's doing it
• Making it seem hip or cool
• Exaggerating the merits of the product
• Using humour
• Using ideal people/models

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Ad 1

1. Using celebrities
2. Capturing your imagination
3. Using glamour and sex appeal
4. Promoting friends, fun and excitement
5. Making it seem like everyone's doing it
6. Making it seem hip or cool
7. Exaggerating the merits of the product
8. Using humour
9. Using ideal people/models

Which methods are being used here?
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Ad 2

1. Using celebrities
2. Capturing your imagination
3. Using glamour and sex appeal
4. Promoting friends, fun and excitement
5. Making it seem like everyone's doing it
6. Making it seem hip or cool
7. Exaggerating the merits of the product
8. Using humour
9. Using ideal people/models

Which methods are being used here?
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Ad 3

1. Using celebrities
2. Capturing your imagination
3. Using glamour and sex appeal
4. Promoting friends, fun and excitement
5. Making it seem like everyone's doing it
6. Making it seem hip or cool
7. Exaggerating the merits of the product
8. Using humour
9. Using ideal people/models

Which methods are being used here?
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Ad 4

1. Using celebrities
2. Capturing your imagination
3. Using glamour and sex appeal
4. Promoting friends, fun and excitement
5. Making it seem like everyone's doing it
6. Making it seem hip or cool
7. Exaggerating the merits of the product
8. Using humour
9. Using ideal people/models

Which methods are being used here?
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Ad 5

1. Using celebrities
2. Capturing your imagination
3. Using glamour and sex appeal
4. Promoting friends, fun and excitement
5. Making it seem like everyone's doing it
6. Making it seem hip or cool
7. Exaggerating the merits of the product
8. Using humour
9. Using ideal people/models

Which methods are being used here?
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Ad 6

1. Using celebrities
2. Capturing your imagination
3. Using glamour and sex appeal
4. Promoting friends, fun and excitement
5. Making it seem like everyone's doing it
6. Making it seem hip or cool
7. Exaggerating the merits of the product
8. Using humour
9. Using ideal people/models

Which methods are being used here?
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The 7 Alcohol MythsThat Alcohol Advertisers
Want Teens To Believe
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• 1. Drinking is a risk-free activity.
• Ads that present drinking as a risk-free activity
  deliver messages that it is okay to drink large
  quantities of alcohol.
• What do you think advertisers mean when they say
  a drink is less filling?

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• Drinking in ads is portrayed as both natural and
  distinctive, taking place on yachts at sunset,
  not at kitchen tables in the morning.
• All signs of trouble and any hint of addiction
  are avoided at all costs. There is no unpleasant
  drunkenness, only high spirits.

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• 2. You cant have a fun life without drinking.
• Lead a more colorful life, is what Macallen
  drinkers are promised when they drink Macallen
  Scotch.
• Messages such as this want us to believe that our
  real lives are dull and boring.

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• Do we need alcohol in order
• to free ourselves and experience a richer,
  more interesting life?

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• An ad for beer says, Block Party just open
  that bottle and your life will be fun.
• Ads such as these are dangerous for people who
  are problem drinkers. Many alcohol dependent
  persons believe that alcohol is essential for
  life.

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• These ads are telling these people that they need
  alcohol to make life worthwhile and exciting.
• List five things about life that can be
  worthwhile and exciting without alcohol or other
  drugs.

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• 3. Problem-drinking behaviors are normal.
• The end of a perfect day, is how a Royal Crown
  ad puts it. If you believe this ads message,
  then you believe that alcohol makes everything
  perfect and that drinking is something you do
  every day.

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• Many alcohol advertisements actually promote probl
  em-drinking behaviors. In the Royal Crown ad,
  symptoms of alcohol dependence, such as the need
  for a daily drink, are portrayed as normal and
  desirable.

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• 4. Alcohol is a magic potion that can transform
  you into someone that is more fun or attractive.
• Alcohol advertising often links alcohol with the
  attributes and qualities that problem drinking so
  often destroys. Happiness, wealth, success,
  maturity, athletic ability, and attractiveness
  are common themes in alcohol ads.

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• For example, alcohol is often linked with
  romance, but researchers have found that people
  with drinking problems are seven times more
  likely to be separated or divorced.

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• What are some of the problems that can be caused
  in relationships due to drinking problems?

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• Ads and products aimed at young people deserve
  special mention especially when you consider
  the fact that many kids start drinking in junior
  high school. Cartoon and animal characters such
  as Spuds MacKenzie are not as innocent as they
  appear.

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• Can you think of three reasons that
• using pets or cartoons in ads
• are not so innocent?

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• 5. Sports and alcohol go together.
• Drinking alcohol actually decreases athletic
  performance. But numerous ads, such as this one
  for Michelob Ultra Beer, imply that
  sports/training and alcohol go together.

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• Sometimes we get a
• mixed message from
• the sports world about
• alcohol. Can you think
• of an example?

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• Other types of ads that connect sports and
  drinking include sponsorship of sporting events
  and sports television or endorsements by sports
  stars.
• Not only do these ads make alcohol part
  of playing sports, they also feed the impression
  that booze is an essential part
  of watching sporting events.

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• 6. If these products were truly dangerous, the
  media would tell us.
• Most media are reluctant to bite the hand that
  feeds them (advertisers spend 2 billion annually
  on advertising and promotion).

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• Media coverage of the war on drugs seldom
  mentions the two major killers, alcohol and
  nicotine. From the coverage, one would assume
  that cocaine was the United States most
  dangerous drug.  

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• However, while cocaine, heroin and other illegal
  drugs are linked to about 20,000 deaths a year,
  alcohol contributes to at least 100,000 and
  cigarettes more than 390,000 deaths a year in
  that country.
•  

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• Although many media feature occasional stories
  about alcohol problems, they usually treat these
  as personal problems and focus on individual
  treatment solutions. Reports that probe alcohols
  role in violence and other chronic problems are
  rare, and the role advertising plays in
  encouraging alcohol use is almost never discussed.

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• 7. Alcoholic beverage companies promote
  moderation in drinking.
• Many consumer awareness campaigns downplay the
  very real problems associated with alcohol abuse.

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• For example, an ad from Budweiser displays a
  True or False quiz, with The majority of
  college students drink 2 or fewer drinks a week
  as one of the statements. They list this
  statement as True, but that contradicts research
  findings concluding that binge drinking on
  college and university campuses has reached
  epidemic proportions. This blatantly misleading
  ad has been removed and is hard to find anywhere
  today.

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• Most alcohol companies have ads that are designed
  to encourage young people not to drive drunk.
  They do not, however, question drinking to
  excess. As long as youre not the one behind the
  wheel of a car, its okay to get drunk.

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Watch Matt Damon DVD

• Which one was the most informative or meaningful
  to you? Polleverywhere.com

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BAC Whats It All About?

• https//www.youtube.com/watch?vck7B_Q0FBjUlistP
  LTQSqj11WFGJ7U31GXz2bgqLo9KYea_tc

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• BLOOD ALCOHOL CONCENTRATION depends on
• Weight
• Gender
• How much you drank.
• How do you know how much you drank?
• We have to define one drink

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One Drink
One Drink
All have same amount of alcohol.
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One Drink
Does that mean that they are all the same because
they are equal? Why or why not?
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Blood Alcohol Levels

• How will someone feel at different BAC levels?

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• BAL 0.03 to 0.07
• (Euphoria and excitement)
• Self-confident/daring
• Short attention span
• Poor judgment
• Fine motor skills impaired

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• BAL 0.08-.17
• (Legally drunk and losing control)
• Sleepy
• Memory loss
• Reaction time decreased
• Uncoordinated/loss of balance
• Blurry vision and impaired senses
• Walk and turn test https//www.youtube.com/watch?v
  lZsMv4KBBxg

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• BAL 0.18 to 0.24
• (Confusion and Misery)
• Confused/dizzy
• Highly emotional
• Cannot see/slurred speech
• Uncoordinated/sleepy
• May not feel pain as easily

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• BAL 0.25 to 0.40 (Stupor)
• Can barely move at all
• Cannot respond to stimuli
• Cannot stand or walk
• Vomiting
• Lapse in and out of consciousness

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Blood Alcohol Levels(8)

• BAL 0.35 to 0.50 (Coma)
• Unconscious
• Reflexes depressed
• Decreased body temperature
• Decreased breathing rate
• Decreased heart rate
• Could die

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Blood Alcohol Levels

• BAL Greater than 0.50 (Death)
• Breathing stops
• That says it all!
• High levels of BAC are explained further in this
  Doctors video https//www.youtube.com/watch?vvkY
  nevwPm5Qindex6listPLTQSqj11WFGJ7U31GXz2bgqLo9K
  Yea_tc

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Driving Limits

• The legal limit is .08
• Will it be lowered???
• https//www.youtube.com/watch?vO7uxaPIKxOAlistP
  LTQSqj11WFGJ7U31GXz2bgqLo9KYea_tcindex4

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Driving Limits

• The legal limit for teens is .01! Teens cannot
  legally drink at all according to the law.

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BAC Video

• https//www.youtube.com/watch?vzXjANz9r5F0

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BAC App Video

• https//www.youtube.com/watch?vbyw93tUhj5c

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Creating a Badvertisement

• (Not an Anti-Smoking Ad)
• Take an Ad-
• And make it BAD

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Creating a Badvertisement

• Add, delete, alter text and images to make the ad
  into something that discourages people from using
  alcohol.

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• Suggested order of events
• Consider all the ads in your group
• Brainstorm - get ideas for each ad
• Discuss/vote which idea is the best?
• Create your Badvertisment

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Go to Peer Pressure PPT
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