Permission Marketing

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Permission Marketing
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E_at_symail

• iDot 6.99 Click thru rate
• 55 conversion rate for Imember benefits program
• Ipix 8 response and 36 conversion rate for
  registered users

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E_at_symail.com

• Email campaign strategy
• Email creative
• Email list management
• Email list brokering

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Why opt-in email?

• Cost effective 20c per email
• Fast and responsive 5 within 24 hrs
• 15 within 72 hrs
• Politically correct
• Versatile product, catalogs, coupons,
  newsletter, surveys etc.

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EmailMaestro.com - Tips

• The subject line is the most important part of
  your email message.  Create a powerful subject by
  combining an action phrase with a
  response-boosting incentive
• Take our quick survey and win!
• Get 20 off your favorite music!

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• Personalize your email message to your audience's
  interests, needs, and the benefit of responding
  to your offer.
• NOT GOOD For more info, visit our website at
  http//www.emailmaestro.com

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• Use an incentive to boost response to your
  offer.  Powerful incentives include contests,
  sweepstakes, discount coupons, free trials, free
  gift with money order, free shipping, and free
  email newsletters
• Make your offer time-sensitive to create urgency
  and get prospects to act now.
• EXAMPLEHurry, this special 20 discount ends at
  midnight on Friday, December 19th!

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• Add impact with power words like free, win,
  discover, new, bonus, special, save and easy.
• Keep your email message short (15-25 lines
  maximum) and easy to read by limiting paragraph
  length to 4-6 lines.
• Make it easy for prospects to respond to your
  offer by including a prominent, direct link to
  your wed site with more details about your offer.
  
• EXAMPLETake our fast 2 minute survey now
  athttp//www.emailmaestro.com

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• What is opt-in email?It is the most successful
  online marketing tool ever devised. It is 2-3
  times more effective than conventional direct
  email and 10 times more effective than banner
  advertising.