Title: 5 Steps to Create A Perfect LinkedIn Content Marketing Plan
15 Steps to Create A Perfect LinkedIn Content
Marketing Plan
21. Whats Your Marketing Goal?
- Before going into LinkedIn content marketing,
define your content marketing goals. These goals
can be- - Getting more business leads.
- Escalating brand awareness.
- Advertise your products and services.
- Associate with right customers and clients.
32. Select Your LinkedIn Content Media and
Content Types
- LinkedIn Content Media
- Here are examples you can put out diverse content
types from different media - Your personal profile
- Your company page
- Groups
- Direct messages or InMails
- Other peoples content
4- LinkedIn Content Types
- You have to take care of LinkedIn algorithm which
prioritizes different content types. - For example in 2017, LinkedIn prioritized
text-only posts. In 2018, the focus moved to
native videos. - At this moment, the following native LinkedIn
content types exist
5LinkedIn Articles
- Remember to create articles on your personal
profile, rather than on your company page. - LinkedIn Text and Photo Posts
- Do not ad links to external websites within your
post text. - Rather add them in the form of a comment in order
to avoid punishment by the algorithm. - You can link to other LinkedIn content.
- LinkedIn Videos
- LinkedIn is giving high priority to videos
currently as it has to compete with YouTube and
Facebook. - But, a lengthy video doesnt perform in a work
environment, keep it short simple.
63. Select Your Topics and Themes
- Great content has three characteristics Your
audience will love it, it demonstrates your
expertise, and it qualifies your audience. - You should smartly choose your topics and themes
have a good content mix in order to present fresh
content every time.
7- Communicate in a personal and conversational
manner. Here are some content ideas to start
with- - How-to content
- Industry news
- Achievements
- Events
- Announcements
- Life and business lessons
- Knowledge and skills
- Mindset
- Leadership
- Strategies and tactics
84. Organize Your Editorial Workflow
- To keep your audience educated and entertained,
you need to work systematically. - organize your team and assign them topics from
your content strategy and plan each plan
carefully. - Discuss your plan with them in details and let
them know what your content goals are.
95. Populate a Sales Funnel with Native LinkedIn
Content
- You now need to enhance the number of touch
points with every reader, listener and viewer and
then to move users away from LinkedIn to your
website. - Make a content upgrade and place it on your
website.
10About DSIM
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