5 Steps to Create A Perfect LinkedIn Content Marketing Plan

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5 Steps to Create A Perfect LinkedIn Content Marketing Plan

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Trying to improve your LinkedIn marketing through different content types? Unable to know which one would do better? Here are 5 steps that will take you to your final goal of exact content performance. – PowerPoint PPT presentation

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Title: 5 Steps to Create A Perfect LinkedIn Content Marketing Plan

1
5 Steps to Create A Perfect LinkedIn Content
Marketing Plan

By DSIM

2
1. Whats Your Marketing Goal?

Before going into LinkedIn content marketing,
define your content marketing goals. These goals
can be-
Getting more business leads.
Escalating brand awareness.
Advertise your products and services.
Associate with right customers and clients.

3
2. Select Your LinkedIn Content Media and
Content Types

LinkedIn Content Media
Here are examples you can put out diverse content
types from different media
Your personal profile
Your company page
Groups
Direct messages or InMails
Other peoples content

LinkedIn Content Types
You have to take care of LinkedIn algorithm which
prioritizes different content types.
For example in 2017, LinkedIn prioritized
text-only posts. In 2018, the focus moved to
native videos.
At this moment, the following native LinkedIn
content types exist

5
LinkedIn Articles

Remember to create articles on your personal
profile, rather than on your company page.
LinkedIn Text and Photo Posts
Do not ad links to external websites within your
post text.
Rather add them in the form of a comment in order
to avoid punishment by the algorithm.
You can link to other LinkedIn content.
LinkedIn Videos
LinkedIn is giving high priority to videos
currently as it has to compete with YouTube and
Facebook.
But, a lengthy video doesnt perform in a work
environment, keep it short simple.

6
3. Select Your Topics and Themes

Great content has three characteristics Your
audience will love it, it demonstrates your
expertise, and it qualifies your audience.
You should smartly choose your topics and themes
have a good content mix in order to present fresh
content every time.

Communicate in a personal and conversational
manner. Here are some content ideas to start
with-
How-to content
Industry news
Achievements
Events
Announcements
Life and business lessons
Knowledge and skills
Mindset
Leadership
Strategies and tactics

8
4. Organize Your Editorial Workflow

To keep your audience educated and entertained,
you need to work systematically.
organize your team and assign them topics from
your content strategy and plan each plan
carefully.
Discuss your plan with them in details and let
them know what your content goals are.

9
5. Populate a Sales Funnel with Native LinkedIn
Content

You now need to enhance the number of touch
points with every reader, listener and viewer and
then to move users away from LinkedIn to your
website.
Make a content upgrade and place it on your
website.

10
About DSIM
Delhi School of Internet Marketing is Indias
Premier Digital Marketing Training Institute
delivering training to professionals,
entrepreneurs and job-seekers, The institute
offers Masters in Digital Marketing, making
individuals learn how to do marketing online. It
offers Digital Marketing course in Bangalore,
Pune, Hyderabad , Delhi all over India. It
offers the best Digital Marketing course in
Bangalore and in other parts of India. DSIM
blog has been brought under the same. Its an
effort to give readers the most up-to-date,
reliable information, so that they can step up
their marketing strategies.

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