5 Steps to Create A Perfect LinkedIn Content Marketing Plan

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5 Steps to Create A Perfect LinkedIn Content
Marketing Plan

• By DSIM

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1. Whats Your Marketing Goal?

• Before going into LinkedIn content marketing,
  define your content marketing goals. These goals
  can be-
• Getting more business leads.
• Escalating brand awareness.
• Advertise your products and services.
• Associate with right customers and clients.

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2.  Select Your LinkedIn Content Media and
Content Types

• LinkedIn Content Media
• Here are examples you can put out diverse content
  types from different media
• Your personal profile
• Your company page
• Groups
• Direct messages or InMails
• Other peoples content

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• LinkedIn Content Types
• You have to take care of LinkedIn algorithm which
  prioritizes different content types.
• For example in 2017, LinkedIn prioritized
  text-only posts. In 2018, the focus moved to
  native videos.
• At this moment, the following native LinkedIn
  content types exist

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LinkedIn Articles

• Remember to create articles on your personal
  profile, rather than on your company page.
• LinkedIn Text and Photo Posts
• Do not ad links to external websites within your
  post text.
• Rather add them in the form of a comment in order
  to avoid punishment by the algorithm.
• You can link to other LinkedIn content.
• LinkedIn Videos
• LinkedIn is giving high priority to videos
  currently as it has to compete with YouTube and
  Facebook.
• But, a lengthy video doesnt perform in a work
  environment,  keep it short simple.

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3. Select Your Topics and Themes

• Great content has three characteristics Your
  audience will love it, it demonstrates your
  expertise, and it qualifies your audience.
• You should smartly choose your topics and themes
  have a good content mix in order to present fresh
  content every time.

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• Communicate in a personal and conversational
  manner. Here are some content ideas to start
  with-
• How-to content
• Industry news
• Achievements
• Events
• Announcements
• Life and business lessons
• Knowledge and skills
• Mindset
• Leadership
• Strategies and tactics

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4. Organize Your Editorial Workflow

• To keep your audience educated and entertained,
  you need to work systematically.
•  organize your team and assign them topics from
  your content strategy and plan each plan
  carefully.
• Discuss your plan with them in details and let
  them know what your content goals are.

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5. Populate a Sales Funnel with Native LinkedIn
Content

• You now need to enhance the number of touch
  points with every reader, listener and viewer and
  then to move users away from LinkedIn to your
  website.
• Make a content upgrade and place it on your
  website.

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About DSIM
Delhi School of Internet Marketing is Indias
Premier Digital Marketing Training Institute
delivering training to professionals,
entrepreneurs and job-seekers, The institute
offers Masters in Digital Marketing, making
individuals learn how to do marketing online. It
offers Digital Marketing course in Bangalore,
Pune, Hyderabad , Delhi all over India. It
offers the best Digital Marketing course in
Bangalore and in other parts of India. DSIM
blog has been brought under the same. Its an
effort to give readers the most up-to-date,
reliable information, so that they can step up
their marketing strategies.