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Internet Radio

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Today, Internet radio stations such as VoyagerRadio utilize the technologies of ... little technical skill to easily go live with their own Internet radio station. ... – PowerPoint PPT presentation

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Title: Internet Radio


1
Internet Radio
2
History
  • The first Internet "radio station", Internet
    Talk Radio, was developed by Carl Malamud in
    1993. Malamud's station used a technology called
    MBONE (IP Multicast Backbone on the Internet). In
    February, 1995, the first full-time,
    Internet-only radio station, Radio HK, began
    broadcasting the music of independent bands.
    Radio HK was created by Norman Hajjar and the
    Hajjar/Kaufman New Media Lab, an advertising
    agency in Marina del Rey, California. Hajjar's
    method was to use a CU-SeeMe web conferencing
    reflector connected to a custom created audio CD
    in endless loop. Later, Radio HK converted to one
    of the original RealAudio servers. Today,
    Internet radio stations such as VoyagerRadio
    utilize the technologies of web services like
    Live365 to webcast 24 hours a day.

3
  • WXYC (89.3FM Chapel Hill, NC USA) was the first
    radio station to start broadcasting on the
    Internet on November 7, 1994. WXYC used an FM
    radio connected to a system at SunSite running
    CU-SeeMe. WREK (91.1FM, Atlanta, GA USA) also
    started streaming on the same day, using their
    own custom software called CyberRadio1, although
    the stream was not advertised until a later date.
    KPIG also began to transmit a live, 24/7 feed, in
    August 1995, first using Xing Streamworks and
    later switching to RealAudio. Bill Goldsmith, who
    was KPIG's Operations Manager morning DJ at the
    time, and the one responsible for starting the
    webcast, now operates the popular Internet
    station Radio Paradise.

4
  • Tuning in to a broadcast like a traditional
    radio is not possible on internet, so finding
    different broadcasts has to be done with a
    search-engine or a website that collects on-line
    radio broadcasts.In 1997, Sonicwave, created by
    producer Edward Lyman, with licensing agreements
    from BMI and ASCAP, became the first legal
    internet-only station to broadcast live, 24/7
    using RealAudio.
  • In 1999 a company called MyCaster released a
    tool that allowed anyone to Netcast in 10
    minutes. The MyCaster tool was cleverly simple.
    It was basically a software MP3 player, similar
    to Winamp, that as the user listened to music it
    simultaneously sent a stream to the MyCaster
    Website. MyCaster then amplified the stream and
    listed it on its site for listeners to access.
    The free service allowed even people with little
    technical skill to easily go live with their own
    Internet radio station. Like many early Internet
    radio endeavors, MyCaster succumbed to the dot
    com bust in 2001.

5
  • A new technique for internet broadcasting via
    P2P technology called Peercasting will hopefully
    make it easier to start your own station and cut
    down on bandwidth costs for current
    broadcasters.Mercora P2P Radio, a combination of
    P2P and Internet radio, streams only user to user
    in a legal format. No downloads, though some
    user's may use audio "hijacking" to record
    Internet audio signals, Mercora turns each
    listener into a Internet radio station if they so
    choose. Mercora keeps it legal by paying
    broadcasting royalties.

6
Freedom of the Airways
  • Radio broadcasting began in the early 20s, but
    it wasnt until the introduction of the
    transistor radio in 1954 that radio became
    available in mobile situations. Internet radio is
    in much the same place. Until the 21st century,
    the only way to obtain radio broadcasts over the
    Internet was through your PC. That will soon
    change, as wireless connectivity will feed
    Internet broadcasts to car radios, PDAs and cell
    phones. The next generation of wireless devices
    will greatly expand the reach and convenience of
    Internet radio.

7
  • Uses and Advantages Traditional radio station
    broadcasts are limited by two factors
  • the power of the stations transmitter (typically
    100 miles)
  • the available broadcast spectrum (you might get a
    couple of dozen radio stations locally)
  • Internet radio has no geographic limitations,
    so a broadcaster in Kuala Lumpur can be heard in
    Kansas on the Internet. The potential for
    Internet radio is as vast as cyberspace itself
    (for example, Live365 offers more than 30,000
    Internet radio broadcasts).

8
  • In comparison to traditional radio, Internet
    radio is not limited to audio. An Internet radio
    broadcast can be accompanied by photos or
    graphics, text and links, as well as
    interactivity, such as message boards and chat
    rooms. This advancement allows a listener to do
    more than listen. In the example at the beginning
    of this article, a listener who hears an ad for a
    computer printer ordered that printer through a
    link on the Internet radio broadcast Web site.
    The relationship between advertisers and
    consumers becomes more interactive and intimate
    on Internet radio broadcasts. This expanded media
    capability could also be used in other ways. For
    example, with Internet radio, you could conduct
    training or education and provide links to
    documents and payment options. You could also
    have interactivity with the trainer or educator
    and other information on the Internet radio
    broadcast site.

9
  • Internet radio programming offers a wide
    spectrum of broadcast genres, particularly in
    music. Broadcast radio is increasingly controlled
    by smaller numbers of media conglomerates (such
    as Cox, Jefferson-Pilot and Bonneville). In some
    ways, this has led to more mainstreaming of the
    programming on broadcast radio, as stations often
    try to reach the largest possible audience in
    order to charge the highest possible rates to
    advertisers. Internet radio, on the other hand,
    offers the opportunity to expand the types of
    available programming. The cost of getting on
    the air is less for an Internet broadcaster (see
    the next section, "Creating an Internet Radio
    Station"), and Internet radio can appeal to
    micro-communities of listeners focused on
    special music or interests

10
Creating an Internet Radio Station
  • What do you need to set up an Internet radio
    station?
  • CD player
  • Ripper software (copies audio tracks from a CD
    onto a computers hard drive)
  • Assorted recording and editing software
  • Microphones
  • Audio mixer
  • Outboard audio gear (equalizer, compressor, etc.)
  • Digital audio card
  • Dedicated computer with encoder software
  • Streaming media server

11
  • Getting audio over the Internet is pretty simple
  • The audio enters the Internet broadcasters
    encoding computer through a sound card.
  • The encoder system translates the audio from the
    sound card into streaming format. The encoder
    samples the incoming audio and compresses the
    information so it can be sent over the Internet.
  • The compressed audio is sent to the server, which
    has a high bandwidth connection to the Internet.
  • The server sends the audio data stream over the
    Internet to the player software or plug-in on the
    listeners computer. The plug-in translates the
    audio data stream from the server and translates
    it into the sound heard by the listener.

12
  • There are two ways to deliver audio over the
    Internet downloads or streaming media. In
    downloads, an audio file is stored on the users
    computer. Compressed formats like MP3 are the
    most popular form of audio downloads, but any
    type of audio file can be delivered through a Web
    or FTP site. Streaming audio is not stored, but
    only played. It is a continuous broadcast that
    works through three software packages the
    encoder, the server and the player. The encoder
    converts audio content into a streaming format,
    the server makes it available over the Internet
    and the player retrieves the content. For a live
    broadcast, the encoder and streamer work together
    in real-time. An audio feed runs to the sound
    card of a computer running the encoder software
    at the broadcast location and the stream is
    uploaded to the streaming server. Since that
    requires a large amount of computing resources,
    the streaming server must be a dedicated server.
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