Analyzing Visual Arguments

1
Analyzing Visual Arguments

• Chapter 9

2
Design Elements

• Use of type
• Use of space or layout
• Use of color
• Use of images

3
Use of Type

• 1. Choose type style thoughtfully
• Sans serif
• Arial
• Century Gothic
• Verdana
• Serif
• Times New Roman
• Goudy Old Style
• Garamond
• Avoid fancy scripts
• In long words Extemporaneous
• Or in body text The next time youre in town,
• lets get together.

4
Use of Type

• 2. Limit choice of font styles.
• 3. Use consistent sizes and indents to indicate
  importance
• 4. Choose type to convey a specific impression
• Conservative--Bookman Old Style
• Flamboyant--Bradley Hand

5
Use of Space or Layout

• Page size and type of paper
• Proportion of text to white space
• Proportion of text to images and graphics
• Arrangement of text on page
• Use of highlighting elements
• Use of headings

6
Principles for Laying Out

• Avoid clutter
• Create coherence and meaning
• Develop a structuring principle
• To show relationship
• Use layout to indicate importance
• To emphasize key ideas

7
Use of Color

• Be aware of genre conventions
• Make conscious choices

8
Use of Imagesand Graphics

• Limit graphics
• Decide function of graphic
• Decide relationships
• between text and graphics

9
Using Information Graphics in Arguments

• Tables
• A variety of stories
• Long, complex information
• Bar Graphs
• Contrast two or more quantities
• Pie Charts
• Always total 100 percent
• Line Graphs
• To show changes over time

10
Incorporating Graphics

• Labeled
• Numbered
• Titled
• Referenced
• Attributed

11
Group Discussion

• Use 5 150-151 to analyze the visual arguments
  presented.
• Walmart