How Social is Social Media? - PowerPoint PPT Presentation

Loading...

PPT – How Social is Social Media? PowerPoint presentation | free to download - id: 4e7588-NDhkY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

How Social is Social Media?

Description:

Social Media incorporates the online technology and methods through which people can share content and personal opinions. What is Social Media? – PowerPoint PPT presentation

Number of Views:1298
Avg rating:3.0/5.0
Slides: 25
Provided by: uspaceSh
Learn more at: http://uspace.shef.ac.uk
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: How Social is Social Media?


1

INF340 Information Systems and the Information
Society
  • How Social is Social Media?
  • From an individual and societal point of view.

Discussed by Andrew Flannery, Charles Baker,
Rachel Gregory and Robbie Truss ?
2
Outline
  • Define and categorise Social Media.
  • 4 Pillar Model.
  • How Social is Social Media?
  • How Anti-Social is Social Media?
  • Discussion.
  • Conclusion and Summary.

3
What is Social Media?
  • Social Media incorporates the online technology
    and methods through which people can share
    content and personal opinions.

4
What are the types of Social Media?
  • Social Networks. E.g. Facebook, Myspace.
  • Wikis.
  • Podcasts.
  • Content Communities E.g Youtube, Flikr.
  • Micro Blogging e.g. Twitter.
  • Online Gaming.
  • Social Bookmarking.

5
  • Social Media can also be categorised in this way
  • People connecting social networks and virtual
    worlds.
  • People collaborating wikis and open source.
  • People reacting to each other forums, ratings
    and reviews.
  • (Bernoff Li, 2008).

6
Facts and Figures
  • 41 of undergraduate users, use social media to
    keep in touch with friends. (Coyle Vaughn,
    2008).
  • More than 250 million photos are uploaded per day
    to Facebook.
  • More than 350 million users access Facebook on
    mobile devices.
  • It takes 1 week to make a billion tweets.
  • More than 24 hours of videos are uploaded every
    minute.
  • Flikr hosts more than five billion images.
  • More than one million companies have LinkedIn
    company pages.
  • Google was the fastest social network to reach
    10 million users in 16 days.

7
4 Key Characteristics of Social Media
Connectedness
Anonymity
Removes Barriers
Freedom of Speech
8
Social?
- Removes Social Barriers
  • Introduces people to others who they wouldnt
    normally have a chance to meet due to
  • Cultural Divides
  • Class Divides
  • Political Divides

9
Social?
- Connectedness
  • Can communicate with those locally and globally.
  • Ability to share more content than letters or
    telephone etc.
  • Enables people to connect to those with similar
    interests.
  • Maintain/renew connections .
  • Greater job opportunities.

10
Social?
- Anonymity
  • Anonymity allows people to express themselves
    without being identified.
  • Enables those who are socially awkward to
    express themselves more freely
  • No repercussions/judgement.
  • Doesnt apply to all types of social media!

11
Social?

- Freedom of Speech
  • Greater expression with more platforms.

12
Social?
- Other Aspects
  • More rapid sharing of information.
  • Government Communication e.g. Crime Prevention.
  • Brings every kind of social group together in one
    place.
  • Ability to reach specific user groups.
  • Intensive multi-tasking required exercises the
    decision making part of brain.

13
-A round up of some negative aspects of Social
Media.
Anti-Social?
Click Here!
14
Anti-Social?
- Removes Social Barriers
  • Social skills are learnt through social
    structures.
  • Assumed hierarchy.
  • Teacher/pupils.
  • Affects behaviour. Eg. Online aggression.
  • Definition of friendship is changing, with the
    ability to add or delete friends. Friends
    are treated as objects.

15
Anti-Social?
- Connectedness
  • Addiction
  • Social media satisfies two psychological needs
    inclusion and control.

16
Anti-Social?
- Anonymity
  • Scams and Harassment
  • Cyber Bullying on Social Networks
  • Online Scams
  • Identity theft
  • Online Grooming

17
Anti-Social?
- Freedom of Speech
  • People can express their opinions however this
    may cause others to feel offended, upset and
    angry.
  • Freedom of speech can lead to negative comments
    which can affect people psychologically.

18
Anti-Social?
- Other Aspects
  • Privacy issues.
  • Online Security.
  • Constant interruptions.
  • We are training our brains to pay attention
    to the crap (Michael Merzenich, 2009)

19
-Discussions
20
(No Transcript)
21
Its just a tool...
22
  • Online Media does not make us social or
    anti-social each of us as an individual does that
    through our approach and our relative willingness
    to extent ourselves to other human beings to
    build a true relationship (John Smith, 2011).

23
References
  • Social Media Information and Facts
  • Bullas, J. (2011). 20 Social Media Statistics.
    http//www.agentmedia.co.uk/social-media/20-social
    -media-statistics-2/ Accessed18rd November
    2011.
  • Bernoff, J Li, C. (2008). Groundswell- winning
    in a world transformed by social technologies.
    Boston Harvard Business Review press.
  • Carr, N. (2011). The Jugglers Brain. Kappan
    Magazine, December 2010-January 2011.
  • Coyle, C Vaughn, H. (2008). Social
    Networking Communication revolution or
    evolution? Bell Labs Technical Journal, 13 (2).
  • Smith, J E. (2011). Is social media making us
    anti-social? Online. John E Smith.
    www.quora.com/John E-Smith/Social-Media-Research/a
    nswers. Accessed 18th November 2011.
  • Young, K. (2011). Addiction to Social Networking
    causes serious mental health issues according to
    a new study Online. Kimberly Young.
    http//netaddictionrecovery.blogspot.com/2011_10_0
    1_archive.html Accessed 26h November 2011.
  • Facebook. (2011). Statistics Online.
    www.facebook.com/press/info.php?statistics
    Accessed 20th November 2011.
  • Twitter. (2011). Twitter Blog Online.
    http//blog.twitter.com/2011/03/numbers.html
    Accessed 23rd November 2011.

24
(No Transcript)
About PowerShow.com