Food Photography - PowerPoint PPT Presentation

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Title:

Food Photography

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Food Photography Types of Food Photography Packaging Advertising Editorial Packaging The most technical form of photography The most tedious Lighting is left flat for ... – PowerPoint PPT presentation

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Title: Food Photography


1
Food Photography
2
Types of Food Photography
  • Packaging
  • Advertising
  • Editorial

3
Packaging
  • The most technical form of photography
  • The most tedious
  • Lighting is left flat for more detail
  • Art Director dictates the layout of the food.

4
Advertising
  • Commercial, Magazine Advertising
  • Menus
  • Brochures.

5
Advertising
  • Art Director oversees the shooting
  • Props are used for realism
  • Key is to communicate all ingredients.

6
(No Transcript)
7
Advertising
  • Presentation is the sales pitch
  • What you see is not always what you get.

8
Advertising
  • The sales pitch
  • What you see is not always what you get.

9
Advertising
  • The sales pitch
  • What you see is not always what you get.

10
Advertising
  • The sales pitch
  • What you see is not always what you get.

11
Advertising
  • The sales pitch
  • What you see is not always what you get.

12
Editorial
  • Most enjoyable food photography
  • Less tedious, fewest constraints
  • Target is to present best image
  • Lighting is the key.

13
Food Photography Team
  • Photo assistant
  • The food stylist
  • The Prop Stylist
  • The Client.
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