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Contemporary Marketing Management

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Contemporary Marketing Management Business Administration THONBURI UNIVERSITY A.Suchada Hommanee Marketing concept Development Production concept Product concept ... – PowerPoint PPT presentation

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Title: Contemporary Marketing Management


1
Contemporary Marketing
Management
  • Business Administration
  • THONBURI UNIVERSITY

A.Suchada Hommanee
2
Chapter 1 Understanding marketing
management
Chapter 2 Analyzing marketing situation
Chapter 3 Developing, managing, marketing
strategies and marketing programs
3
Understanding marketing
management
Chapter 1
4
Unit 1 Principle of Marketing

  • Marketing
  • THONBURI UNIVERSITY

5
  • Marketing Development
  • Marketing Defined
  • The Importance of Marketing
  • Marketing Function
  • Marketing Mix

6
Marketing concept Development
  • Production concept
  • Product concept
  • Selling concept
  • Customer concept
  • Societal marketing concept

7
Tarket market
Core marketing concept
  • Target market
  • Market offering

Market segmentation
  • Demographic
  • Geographic
  • Phychographic
  • Behavior

8
Market Marketing System
  • Consumer market
  • Business market
  • Producer market or Industrial market
  • Middle market or Reseller market
  • Resource market
  • Global market
  • Nonprofit market
  • Government market

9
Core marketing concept
  • Marketer Prospect
  • Need Wants Demands
  • Product( goods service idea)
  • Exchange Transaction
  • Relationship marketing marketing networks

10
Core marketing concept
  • Marketing channels
  • Supply chain management
  • Competition
  • Market environment
  • Marketing program

11
Marketing Management
  • Modern marketing concept
  • Meaning of Marketing Concept
  • Marketing Connection in
  • Transition

12
Marketing management Process
  • Marketing situation analysis
  • Analyzing marketing opportunities
  • Researching and selecting target market
  • Marketing planning
  • Developing marketing stategies
  • Planning marketing program
  • Marketing implementation and control
  • Marketing organization
  • Marketing implementation
  • Marketing control

13
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