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US Army Accessions Support Brigade Connecting Americas People with Americas Army

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CSM Tory D. Hendrieth. USAREC CSM COURSE. Colonel Fred Johnson. 1 December 09. Mission ... Provide relevant and responsive support to USAAC, USAREC and USACC ... – PowerPoint PPT presentation

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Title: US Army Accessions Support Brigade Connecting Americas People with Americas Army


1
US Army Accessions Support BrigadeConnecting
Americas People with Americas Army
  • CSM Tory D. Hendrieth
  • USAREC CSM COURSE

Colonel Fred Johnson
1 December 09
2
(No Transcript)
3
Mission
The Accessions Support Brigade provides tactical,
operational, and strategic support to the
Accessions Force by maximizing leads and good
Army impressions through exhibits, competitions,
instruction, demonstrations, and research
development in order to increase public awareness
and support for the United States Army and help
sustain the All Volunteer Force.
METL
  • Provide relevant and responsive support to USAAC,
    USAREC and USACC
  • Command and Control ASB Assets
  • Showcase unique skills within the U.S. Army
  • Support the Army warfighting effort through
    specialized training, Research Development and
    augmentation to the force
  • Train and Sustain the Force

As of 01 December 09
4
Accessions Support Brigade
USAPT
Army Strong Experience
Competitions
Regional COI Engagement
Tandem Jumps
Conventions
Instruction
Support to USAREC And Cadet Command Events
Super COI Engagement
Accessions Distribution Center
Strategic Messaging and Impressions
Customized Army Branding
Exhibits
The Virtual Army Experience
DS Exhibitor Program
MSB
USAMU
Local COI Engagement
Tactical Support Days
Connecting Americas People to Americas Army
5
ASB Organization
Brigade
ASB
Fort Knox
US Army Parachute Team (2 Demo / 2 Comp /
1 Tandem Teams) (5 Fixed Wing Aircraft)
US Army Marksmanship Unit (6 Comp Teams / Custom
Firearms Shop)
Mission Support Battalion (19 Mobile / 4 Fixed
Assets) (1 Govt Owned, Contractor Operated
Facility)
Fort Benning
Fort Knox
Fort Bragg
Virtual Army Experience
Accessions Distribution Center
Managed Unit Product Account
Drill Sergeant Program
6
Accessions Support Brigade
  • Mission Support Battalion
  • Conducts mobile and fixed exhibitsin support of
    Army Accessions
  • Manufactures specialized marketing products
  • Army Parachute Team - Golden Knights
  • Conducts demonstration and tandem jumps to
    promote the Army
  • Competes in parachuting competitions at
    national and international level
  • Conducts military free fall training,
    parachuting research, and development
  • Army Marksmanship Unit
  • Conducts demonstrations, exhibitions, and
    competitions to promote the Army
  • Provides advanced marksmanship shooting
    instruction to the force
  • Conducts equipment research and development
  • Competes in marksmanship competitions at the
    national and international level to include the
    Olympics

25 Mar 09
7
Drill Sergeant Exhibitor Program
  • Active Basic Training Drill Sergeants selected
    for six month tour of duty. TDY paid by USAAC.
    Soldiers travel from home station to events.
  • Specifically selected as positive role models
    and are prepared to
  • Tell their Army Story, relate Army Values to
    todays youth, and discuss how the values apply
    to everyday life and a successful career.
  • Stress the benefits of education and discuss the
    importance of setting and reaching goals.
  • Conduct physical education classes where
    students can experience Army physical training.
  • Give a personal hands on glimpse of Basic
    Training. Discuss benefits of military service.
  • Provide team building activities including
    challenge events, designed to motivate,
    illustrate the importance team work and enhance
    self esteem.
  • Engage students on the topic of leadership.
  • Participate in media events interact with event
    sponsors.
  • Available for and have supported conventions and
    events such as Planning for Life, Future Farmers
    of America, Skills USA, All American Bowl, ROTC
    and JROTC events, NASCAR, NHRA, air and auto
    shows, and have conducted various high school
    events to include classroom presentations,
    physical training, pep rallies, pre-game
    pep-talks, etc.
  • Testimonials
  • Educators valued the attendance of DS (name
    removed), and had the opportunity to meet a real
    Drill Sergeant. 12 faculty requested we come back
    for the next teacher-inservice to give a class on
    M2S. Principal was THRILLED and appreciative for
    our attendance and everyone shared great
    fellowship over subs, fried chicken and DS (name
    removed)! BN ESS Marcos De Niza HS, Tempe, AZ
  • DS (name removed) adapted his presentation for
    the various ages in the audience and used a
    disruptive student to illustrate the importance
    of respect. The teacher was impressed.
    Recruiter, Milwaukee Rctg Bn
  • DS (name removed) did a great job. He is
    welcome in my AO at anytime . . . He was the
    highlight of my Future Soldier function!
    Company Cdr, Nashville Rctg Bn
  • Even students against the military loved the
    presentation and put on surveys that they were
    impressed by the information DS (name removed)
    delivered. Recruiter, Milwaukee Rctg Bn

7
8
The Virtual Army Experience
It gives you an idea of what is going on over
there. You get an understanding of what our
soldiers are going through. Muskogee Phoenix,
October 29, 2007 "Kind of makes me want to join
the Army. I kinda liked it. It makes me think of
how people over in Iraq are doing so I have more
appreciation for them people." WTVY News 4
(CBS), March 23, 2007
9
Marketing Assets
G-7
Accessions Support Brigade
Momentum
Other Army Units/Assets
SIA Delta
SIA Bravo
SIA Charlie
SIA Alpha
AMU
APT
MSBn
Robotics Physical Fitness Guitar
Hero Aviation Rockwall Leadership Defender Ja
velin Sim Dog Tags
Army Senior Leadership McCann / Erickson SF Team
ICW SOF Semi Future Soldiers ROTC
ROOs/Cadets USMA Sports/Cadets USAREC
HRAP/SRAP Agency Sports Figures TAIR
AR/ARNG AMEDD SME Veterans Organizations Silver
Wings 101st ABN Parachute Team Black Daggers ANG
Assets
Robotics Physical Fitness Guitar
Hero Aviation Defender Rockwall Leadership TOWS-IT
AS Dog Tags
IS x 4 AS x 5 AMT x 2 MEV x 6 NHRA x 2
personnel NSC x 2 NCD Systems x 8 NCD Exhibitors
x 5 OCC Chopper x 1
Service Rifle International Rifle Service
Pistol International Pistol Shotgun Action
Shooting Olympians
Demo Team x 2 Tandem Team x 1 Comp Team x 2
Robotics Physical Fitness Guitar
Hero Aviation Rockwall Defender Leadership TOWS-IT
AS Sim Dog Tags
Robotics Physical Fitness Guitar
Hero Aviation Rockwall Leadership Defender Javelin
Sim Dog Tags
AAB
Showcars
NASCAR Showcar NHRA Dragster
HQ
Accessions Distribution Center Managed Unit
Program Account Drill Sergeant Mobile Exhibitor
Program
Carol H. Williams
Casanova Pendrill
Weber Shandwick
HBCU Classics BHM Exhibit
Planning for Life
HCM
The Virtual Army Experience
OCPA / ABG
VAE Delta
VAE Alpha
VAE Charlie
VAE Bravo
MDW Assets Army Field Band Jazz
Ambassadors TRADOC Band WCAP 82nd Chorus Army
Avn Demo Teams Soldier Show Culinary Arts
Team Installation Vans AR Bands..
2 HMMWVs 1 UH-60 Blackhawks AA Game LAN X-Box
360
4 GMV HMMWVs 2 CROWS HMMWVs 2 UH-60 Blackhawks AA
Game LAN X-Box 360
2 HMMWVs 1 UH-60 Blackhawks AA Game LAN X-Box
360
1 GMV HMMWVs AA Game LAN X-Box 360 AA Arcade
Game Branded H2
Challenge Tour
VAE Apache
AH-64D Apache Longbow with Pilot and Gunner
Positions
AA Game LAN X-Box 360 Packbot EOD Robot Branded
H2
VAE Foxtrot
VAE Echo
2 HMMWVs with 3 CROWS 1 TOW-ITAS
2 HMMWVs with 3 CROWS 1 TOW-ITAS
10
FLOT
PL-A
PL-B
XXX
OBJ Dog
XX
OBJ Horse
XX
XXX
XX
OBJ Cat
XX
XX
X
XXX
PL-A
PL-B
FLOT
11
FLOT
PL-A
PL-B
XXX
OBJ Dog
XX
OBJ Horse
XX
XXX
XX
OBJ Cat
XX
High School Event
XX
X
ASB
XXX
PL-A
PL-B
FLOT
12
Managed Unit Product Account (MUPA)
13
Accession Distribution Center
  • Support USAREC, USACC, and OCAR through online
    Intranet ordering system for Recruiting Publicity
    Items (RPI), Personal Presentation Items (PPI),
    and Milestone Recognition Items (MRI)
  • Stock over 570 items
  • Process over 26,100 orders annually
  • Support over 9,200 customers
  • Process over 9,600 Future Soldier Kits to MEP
    Stations

Over 155,000 boxes shipped annually
13
14
Awards
  • FY09 USAREC 8760
  • USAAC 4977
  • Ft. Jackson 720
  • Items branded specifically for Units,
  • Battalion, and Company level

15
ASB Overview Summary 09
Drill Sergeant Exhibitor Program
MSBn
Special Purpose Facility
  • 301 Events
  • 57 National Strategic
  • 63 Regional / Local / Future Soldier
  • 181 Events in High Schools
  • 257,468.76 (avg 855.37 per Event)
  • Multiple Live Radio / TV Interviews
  • Increased ROI, Lead Generation for All Venues
  • Enhances Recruiter Access in Local Schools
  • Cost 1,530,788.00
  • Items Produced / Repaired 27,174

National Conventions Division
  • Events Supported 94
  • Cost 1,068,719.13
  • Leads/Assists 13,076
  • Cost per Lead 81.73

Mobile Exhibit Company
  • Events Supported 1,589
  • Cost 1,372,578.45
  • Leads 40,864
  • Cost per Lead 33.59

National Science Center
  • Elementary Schools 84
  • Middle Schools 53
  • High Schools 24
  • Cost 165,431.98
  • Over 39K Students

15
16
ASB Overview Summary 09 (cont)
APT
AMU
Demonstrations
93 Marksmanship Competitions within CONUS
  • 68 Demonstrations
  • 20 High School / University TSDs

Demonstrations/Clinics/Competitions
  • 11 Junior Clinics/Competitions
  • 6 Open Clinics/Competitions
  • 4 Future Soldier/Cadet Demonstrations
  • 1 All American Bowl
  • 1 Army Strong Experience

Tandem Camps
  • 10 Tandem Camps
  • 225 COIs

Competitions
8 Conventions/Expos/Shows/Fairs
  • 14 Competitions
  • World
  • 5 Silver Medals
  • 6 Bronze Medals
  • National
  • 6 Gold Medals
  • 13 Silver Medals
  • 9 Bronze Medals

TSDs
  • 19 High School TSDs
  • 4 College TSDs

11 COI Tours of AMU facilities
Media Exposure
  • 4 Episodes on The Outdoor Channels Shooting USA
  • 6 Pro-tips mini-episodes on Shooting USA

ROI
  • 223M Impressions
  • 558 Future Soldiers
  • 9,070 Leads

16
17
QUESTIONS ?
18
ASB POCs
  • ASB Commander COL Fred Johnson, DSN 536-1751,
    email fred.w.johnson_at_usaac.army.mil
  • ASB S3 LTC David Clore, DSN 536-1989, email
    david.clore_at_usaac.army.mil
  • ATB Ron Skidmore, DSN 536-1984, email
    ronald.skidmore_at_usaac.army.mil
  • Tandem Program Ted Burch, DSN 536-0489, email
    ted.burch_at_us.army.mil
  • MUPA SFC Charles Honaker, DSN 536-1113, email
    charles.honaker_at_usaac.army.mil
  • AMU Commander LTC Dan Hodne, DSN 835-1272, email
    daniel.hodne_at_usaac.army.mil
  • APT Commander LTC Tony Dill, DSN 377-3203, email
    Anthony.Dill_at_usaac.army.mil
  • MSBn Commander LTC Dave Stewart, DSN 536-1999,
    email david.stewart_at_usaac.army.mil

19
Mission SupportBattalion(MSBn)
20
MSBn Mission
  • Conduct professional mobile and fixed exhibits,
    provide multi-media and graphics support, and
    develop and produce marketing and incentive
    products to connect Americas people with
    Americas Army, enhance public awareness, and
    provide quality leads to the U.S. Army accessions
    effort.

21
MSBn Assets Mobile Exhibit Vehicles
Interactive Semi Army Adventure Semi Medical Ops
Semi American Soldier Semi OCC Army
Chopper National Conventions
22
MSBn FY 08 Accomplishments
  • Mobile Exhibit Company
  • 332 Accession Targeting Board (ATB) directed
    national events
  • 863 tactical support days in addition to ATB
    identified events
  • Support of the Armed Forces Bowl Army/Navy game
    support Army Strong Experience CASA Conference,
    SMA Ride and LULAC
  • Vehicle fleet has traveled over 864,193 miles
  • National Conventions Division
  • Supported 93 conventions
  • AAB, FFA and SKILLS USA
  • Production Facility
  • 34,000 square feet of banners
  • 20 complete exhibits (ICAS, HOSA, SHRM, DECA,
    Center One, Copple Center, and AAB) 51 vehicle
    assets maintained
  • 15,450 incentive items/awards
  • 900 concepts/images
  • 548 display components 2,525 prints
  • 2,400 items (such as 400 sandwich signs, 1,000
    static clings and 1000, miscellaneous signs) 250
    DVD replications
  • Truck Driving School
  • Four classes and 18 students graduated

As of 1 Oct 08
23
What MSBn Can Do For You
  • Lead generation
  • Future Soldier retention support
  • Mobile assets
  • Strategic targets
  • Tactical support days (TSDs)
  • National Conventions
  • Managed Unit Project Account (MUPA) banners,
    branding
  • Awards

24
United States Army Marksmanship Unit(AMU)
25
AMU Mission
  • Raise the standard of marksmanship proficiency
    and combat readiness throughout the Army by
    sharing knowledge gained from winning national
    and international competitions, research and
    development, and advanced training programs while
    enhancing the Armys recruiting effort through an
    active public information and public relations
    program.

26
AMU Assets
Custom Firearms Shop Service Rifle Service
Pistol Teams International Rifle
Team International Pistol Team Action Combat
Shooting Team Shotgun Team
27
AMU Accomplishments
  • Operational
  • Countless public appearances and recruiting
    events
  • Hosted numerous clinics and competitions for
    Juniors
  • Established lasting relationships with numerous
    college shooting programs to include for North
    Georgia, Auburn, Tuskegee, Columbus State
    University, Troy State and USMA
  • Assisted Drill Sergeant school in the revision
    of their marksmanship POI
  • Assisted US Army Infantry School in its
    continued modernization of the Basic Rifle
    Marksmanship Program based on GWOT lessons
    learned
  • Established exportable Squad Designated Marksman
    Instructor Course and Close Combat Training
    Courses (DVDs)
  • Conducted Fort Benning Pistol and Rifle
    Championships
    and the All Army Small Arms
    Championships
  • Competitions
  • 23 Olympic Medals
  • 47 World Championships
  • 2008 - 6 Olympians participating in Beijing
    Olympics
  • 2 Olympic Gold medals earned by AMU shooters in
    2008 Olympics
  • Reigning International Sniper Competition
    Champions
  • Reigning Service Rifle Interservice Team
    Champions and National Trophy Team Champions
  • Reigning Service Pistol Interservice Champions

28
What AMU Can Do For You
  • Lead generation
  • Future Soldier retention support
  • Limited mobile assets
  • Strategic targets
  • Tactical support days (TSDs)

29
United States ArmyParachute Team (APT)Golden
Knights
30
APT Mission
  • Support the U.S. Armys accession by conducting
    parachute demonstrations, tandems and national
    and international competitions in order to create
    a greater propensity to serve in the Army and
    connect Americas people with Americas Army. In
    additional, provide direct support to special
    mission and special operations units with
    personalized assistance in maintaining military
    free fall infiltration skills and techniques.

31
APT Assets Parachute Demonstration
Team Tandem Jump Program Competition Team

32
APT Accomplishments
  • Operational
  • Supported Special Operations Military Free Fall
    (MFF) course with videographers and instructors
  • Conducted over 50 CAT I Tandem Jumps including
    Former President George Bush, Bill Murray, Dennis
    Hasbert, Dallas Cowboy Cheerleaders, etc.
  • Competitions
  • 2008 Silver Medals in 8-Way and Overall Style
    and Accuracy Competition World Meet
  • 2008 Bronze Medal in Team Accuracy Competition
    World Meet
  • 2008 Silver Medal in Womens Individual Style
    Competition World Meet
  • 2008 Gold Medals in Individual Style and
    Accuracy Competition Nationals
  • 2008 Bronze Medal and World Record in Canopy
    Piloting Competition World Meet
  • 2008 Silver Medal in 4-Way Competition Nationals
  • 2008 Silver Medal in 10-Way Competition
    Nationals
  • 2008 Bronze Medal in 8-Way Competition Nationals
  • 2008 Bronze Medal in 16-Way Competition
    Nationals
  • 2007 Gold Medal and World Record Womens 4-Way
    CISM
  • 2007 Silver Medals Overall and 4-Way Competition
    CISM
  • 2007 National Gold Medal Womens Individual
    Style Accuracy
  • 2007 National Silver Medal Womens Individual
    Accuracy
  • 2007 National Silver Medal Mens 8-Way

33
What APT Can Do For You
  • Lead generation
  • Future Soldier retention support
  • Strategic targets
  • Tactical support days (TSDs)
  • COI/Educator Tandems
  • Tandem Incentive Program

34
ASB Overview Summary 08
APT
MSBn
Demonstrations
Special Purpose Facility
  • 77 Demonstrations
  • 15 High School TSDs
  • One University TSD
  • Cost 1,708,579.32
  • Items Produced / Repaired 21,055

National Conventions Division
Tandem Camps
  • Events Supported 92
  • Cost 974,831.42
  • RMDC Leads 4,763
  • Cost per Lead 204.66
  • Seven Tandem Camps
  • 200 COIs
  • 107K Total (58K Funded by G7)

ROI
  • 3.7M Advertising Value

Mobile Exhibit Company
  • Events Supported 1,277
  • Cost 1,139,036.01
  • RMDC Leads 30,154
  • Cost per Lead 37.77

Mobile Drill Sergeant Program
  • 47 events (16 tactical)
  • 111,985.46 (avg 2,382.66 per trip)
  • Multiple live radio interviews
  • Increased ROI for strategic events
  • 58 days in high schools
  • Avg 240 leads per tactical (DS event) (est)

National Science Center
  • Elementary Schools 130
  • Middle Schools 110
  • Cost 160,391.96
  • Over 21K Students

35
ASB Overview Summary 08 (cont)
Olympians
AMU Conventions
  • TV Shows
  • Fox Report Sheppard Smith No Cost
  • Good Morning America 4,645 G7
  • Oprah Winfrey Show No Cost
  • Atlanta CBS No Cost
  • L.A. Dodgers First Pitch 700 G7
  • Houston First Pitch 400 G7
  • Radio
  • Bob Sheri Show No Cost
  • Soldiers Radio TV No Cost
  • Ft Benning TV No Cost
  • Print
  • Macon Telegraph No Cost
  • Maguire Reader No Cost
  • Gun Digest No Cost
  • Gun World No Cost
  • COI Shoot No Cost
  • FFA 3,314
  • God Bless Ft. Benning No Cost
  • High School visit (x2) No Cost
  • Future Soldier Function No Cost
  • NRA Collegiate No Cost
  • COI Shoot 2,000
  • TOTAL 5,314

AMU Clinics / Competitions
  • Girl Scouts Carrier Day No Cost
  • Trail blazer No Cost
  • 3 Gun match No Cost
  • JrROTC (x2) No Cost
  • Navy Area 12 No Cost
  • JrROTC Eastern Regional No Cost
  • Jr Air Rifle Championship No Cost
  • Army Strong Experience No Cost
  • Jr Small Bore Clinic No Cost
  • Pistol / Rifle SAFS No Cost
  • Small Bore 3P No Cost
  • Teen Challenge No Cost
  • Jackson State University 300
  • TOTAL 300

36
Additionally what we can do for you?
  • Awards
  • MUPA
  • Banners / Branding
  • Mobile Exhibitor Drill Sergeant Program

37
AEMCP
  • Your Bde ATB rep can invite you to join AEMCP or
    contact the ASB ATB rep Ron Skidmore at
    ronald.skidmore_at_usaac.army.mil for an invite.
  • Once invited you will receive an email from the
    system, follow the on screen instructions to get
    a password and get started.
  • The next few slides shows an overview of the
    system.

38
Opening dashboard view after log-in
Map View tab shows events on a map of US.
USAAC Form 111 can be accessed and filled out via
the ASB Events tab.
All data can be exported to an Excel Spreadsheet
via this button.
View/Edit button shows the event in more detail.
39
View after selecting View/Edit button on main
screen
Return to the dashboard from any screen with this
button.
A PDF document with details of the event can be
obtained with this button.
40
View after selecting Map View button on main
screen
Assets can be selected or de-selected here
Zoom into an area of the country here.
Set time frame of map view with these buttons.
41
The Army Event Management Command Post
Placing the mouse cursor over an event pulls up
limited details.
42
View after selecting View/Edit button on ASB
Events screen
Form 111 in a PDF format can be created with this
button
Day by day details to complete Form 111 entered
here, data from top half of form can be populated
with this button if no changes required.
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