Front Line Training Program

1

• Front Line Training Program
• This PowerPoint is narrated please turn on your
  speakers..thank you

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Corvallis Tourism

• What you will receive from this presentation
• How to find information to answer guests
  questions
• What services Corvallis Tourism offers
• Talking points about tourism
• Corvallis Tourism marketing activities
• Who does what at Corvallis Tourism
• There are 27 slides and the whole program should
  take you no more than 12 minutes

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Corvallis Tourism

• What is Corvallis Tourism
• We are a non profit organization, contracted to
  the City of Corvallis to provide tourism
  marketing
• Our mission is To Promote the Lifestyle
  Economy of Corvallis through Tourism

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So what is there to do in Corvallis?
Someday a nice guest is going to come to you at
the front desk or in your BB and ask so what
is there to do in Corvallis. At this point you
stop being a front desk person and start being a
Concierge. Although we have never heard it at
your hotel or BB we have heard the answer be
not much, I go to Portland. This is not the
best answer for keeping visitors in Corvallis.
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Your First Line of Defense

• Your first line of defense The Corvallis
  Benton County Destination Guide. Keep one under
  (or over) the desk at all times. (Your lodging
  property should also receive a weekly Fast Fax
  regarding local event updates
• Destination Guide Content
• Annual Festivals
• Local Events
• Things to do
• Corvallis Map
• Dining Out
• OSU Information
• Relocation Information
• Much more

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Second Line of Defense visitcorvallis.com
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See the Visitors Section!
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Check the Events Section!
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Third line of Defence
Ok, so you have offered them a destination guide,
done a Web site search and you still havent
been able to help them. Your third line of
defense is to call 757-1544 (during office
hours) or hit the Chat Live button on the Web
site for an operator and see if we can help.
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Fourth Line of defense The Visitor Center
For inquiries of a more complicated nature, or
people who want to browse for themselves send
them to the Visitor Center at 553 NW Harrison
Blvd. Our office hours are 9am to 5pm Mon to
Friday and during the Summer Sat 10am to 3pm. We
will be happy to help them.
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Visitor Center over 300 brochures
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Visitor Service Center

• Left side of visitor service center is the
  Willamette Valley offering brochures on regional
  activities, wine tourism, other cities, Oregon
  Gardens, Evergreen Aviation Museum and other
  attractions. We have a separate section for the
  coast

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Visitor Center (Center Panel)

• The Center panel of the Visitor Center offers
  information on Corvallis, Benton County, things
  to do and see and tours to take, relocation info,
  Chamber Coalition information

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Visitor Center (Right Side)

• The right panel of the Visitor Center offers
  information on Oregon either by defined region or
  as a whole. This is great for people on a long
  drive vacation to see most of the state.

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Corvallis Mini-Theater
Sponsored by Jim Kuhlmans State Farm Insurance,
Corvallis Tourism has a mini-theatre for your
guests who may want to know more about Corvallis.
A film about Corvallis is shown on a giant screen
TV.
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Find it Fast
Lets try finding information fast about
Corvallis and Benton County Notice where the
cursor is on our Web site to the left (Search the
Site). Lets say someone comes to the front desk
and asks I want to take my kids to a swimming
hole? Well you may know the answer or may not.
If not click on this www.visitcorvallis.com link
and go to where the cursor is on the left
(Search) and type in swimming holes. See its
that easy!
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Find it Fast
Now lets pretend that someone has come to you
and asked a more common question where is a
good Thai restaurant? Your fastest route would
be to grab the Destination Guide. Second fastest
would be to do a search of visitcorvallis.com and
type in Thai Restaurant. Please look in the
Dining Out section of the Destination Guide After
doing this go to the Web site and type in Thai
Restaurant s in the search area
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Corvallis Tourism

• What Corvallis Tourism can do for you
• Weekly Fast-Fax delivered to your front desk
  informing you of key activities in the city for
  the upcoming week
• Lodging Availability fax, for crush periods to
  maximize occupancy during key periods (kept on
  Corvallis Tourism computers, so agents can inform
  public phoning or coming into visitor center
  about availability)

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Corvallis Tourism

• What Corvallis Tourism can do for you cont.
• Membership Update e-mails monthly, Tourism Awards
  Luncheon and a Tourism Think Tank semi-annually.
• Members of Corvallis Tourism automatically have
  participation in the regional destination
  marketing organization the Willamette Valley
  Visitors Association

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Corvallis Tourism (Talking Points)

• Visitors inject over 79 million dollars into the
  Benton County economy annually (State Research,
  Dean Runyan Associates)
• Tourism provides over 1,300 jobs in Benton County
  (Dean Runyan Assoc)
• Transient Occupancy Tax provides over 1.1
  million in City Tax revenues annually (City)
• 
  

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Corvallis Tourism

• What Corvallis Tourism can do for you..Contd
• Visitor Information Center Mini Theatre
  (sponsored by Jim Kuhlman State Farm Insurance)
• Relocation Kits (9) (leads available)
• Wi-Fi PC availability for visitor use
• Visitor Profile Surveys
• Advertising response leads for members follow-up

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Corvallis Tourism

• What Corvallis Tourism can do for you..Contd
• Destination Guide (50,000 copies , 40 pages, full
  color, free)
• Chat Live (for people on-line needing instant
  gratification)
• Event Tent Cards (200 to restaurants and other
  public places)
• Event Data Base (on-line exposure for upcoming
  events, searchable)
• Weekly Fast Fax (local event info for front desk)
• Lodging Availability Fax (revenue management for
  lodging)

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Corvallis Tourism

• What Corvallis Tourism can do for you..Contd
• Tours
• Downtown Self Guided Walking Tour (free)
• Historic Districts Self Guided Walking Tours
  (free)
• Historic Homes Trolley Tours (free,Saturdays
  Summer only)
• Narrated History Walking Tour of Corvallis (free)
• Starker Forest Guided Bus Tour (Spring, Summer,
  Fall only, free)

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Corvallis Tourism Marketing

• Leisure Travel
• Advertising Campaign (print TV)
• Google Ad-word Campaigns
• Destination Guide fulfillment
• Web Site E-marketing
• SEM SEO (Search Engine Marketing)
• Web Presence (outside of our own web site)
• Social Network Analysis
• Social Media Analysis

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Corvallis Tourism Marketing

• Group Travel
• Prospecting and sales missions
• Group sales lead generation
• RFPs (Request for Proposals)
• On-line Bid Entry System
• On-line Lead Status Report
• Conference Data Base

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Corvallis Tourism

• How we divide our Work Phone [phone]
• Administration John
  Hope-Johnstone
• Visitor Services Christie Weigel
• Leisure Travel John
  Hope-Johnstone
• E-Marketing John Hope-Johnstone
• Group Travel Chy Charles
• Membership Services Christie John
• Destination Guide Publishing Christie John,
  Bob Hoot and Gazette Times
• Research John
  Hope-Johnstone
• Social Media Analysis Anthony Davis, Melinda
  Stewart
• Accounting Phil Jones (CPA)

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Thank Youwww.visitcorvallis.com
Corvallis Tourism
553 NW Harrison Blvd. Corvallis OR 97330
541.757.1544 ph 541.753.2664
fax [phone]