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Distributing Digital Content

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Digital Content Moscow Book ... Audio flac, asc, Chunking Watermarking for Microsoft File types Ingestion Existing transformations Existing transformations Existing ... – PowerPoint PPT presentation

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Title: Distributing Digital Content


1
DistributingDigital Content
Moscow Book Fair
2
Ingram Digital Group
  • Umbrella Company for Ingrams Digital Solutions
  • Sister company to Ingram Book Group and Lightning
    Source
  • Ingram content supply companies
  • Wholesale services to over 18,000 Publishers
    worldwide
  • Over 30,000 customers in every major country of
    the world
  • Stock 1.2 million titles for immediate fulfilment
  • Bibliographic records and metadata for over 5.4
    million titles
  • Ingram Digital Group
  • 170,000 live eBook titles across IDG
  • 3,000 eTextbooks
  • Additional 400,000 plus digital files at LSI not
    yet optimized for eBook delivery
  • Over 600 library customers worldwide

3
Ingram Digital Group
  • CoreSource
  • Comprehensive digital asset management services
    for publishers
  • Content aggregation, hosting, repurposing,
    distribution
  • Multiple content file formats and transformation
    services
  • Multi-channel access to major markets
  • Vital Source
  • Education solutions and custom publisher
    solutions
  • Portable interactive digital textbooks
  • Content/product management systems
  • Contextual, integrated search
  • Interactive notes
  • Custom packaging textbooks, course packs, etc.
  • MyiLibrary
  • Tethered delivery model for research-based query
    and retrieval
  • Search inside and access to eBook collections
  • Content management toolsets
  • Principally Academic, Public and Special
    Libraries Corporate, Government and Professional
    markets

4
Ingram Digital Partners
  • MobiFusion
  • Turnkey distribution solutions for published
    content through mobile/wireless channels
  • Iofy
  • Turnkey technology platform for digital delivery
    of audio/video content

5
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6
CoreSource Modules
  • CoreSource Content Hub the digital content
    repository in which content, metadata, and
    ancillary/marketing materials are aggregated and
    made available to IDGs market facing
    distribution solutions
  • CoreSource Asset Management Suite (AMS) an
    extension of the publishers digital
    infrastructure. Web-based digital asset
    management system enabling publishers to manage,
    re-purpose, syndicate, store, and archive their
    digital content, metadata, and promotional
    materials in any format
  • CoreSource Search and Discover a turn-key
    solution to power Search Inside and Look Inside
    capabilities through 3rd party websites.
    Publishers make content available to authorized
    trading partners and their customers according to
    usage rules set by the publisher and enforced by
    IDG
  • Web service
  • Browser user interface
  • Widget

7
CoreSource Content and Metadata Ingestion
  • IDG repository from which content and metadata
    are stored and pushed to IDG distribution
    businesses based on publisher permissions in
    order to reach multiple markets

Publisher sends to IDG
Via
  • Metadata
  • Web-based form
  • Spreadsheet
  • ACS XML
  • Content
  • FTP
  • Hard drive
  • CD/DVD
  • Hardcopy
  • Metadata/Permissions
  • Text-based content
  • QuarkXpress, InDesign, Postscript
  • Print ready PDF
  • WebPDF, LIT, PDB, MOBI, OEBPS
  • Vital Source XML/VBK
  • Publisher XML with DTD
  • Audio-based content
  • CD-Audio, WAV
  • MP3, WMA

Stored in
8
CoreSource Asset Management Suite
9
CoreSource Asset Management Suite
  • Simplifies the dissemination of Publishers IP to
    all of your partners.
  • CoreSource
  • Automates the syndication of content and metadata
  • Robust user admin tools to setup multiple user
    profiles to enable different individuals to take
    different actions
  • For each content object, Publishers have the
    ability to
  • Setup profiles that direct content to each
    trading partner
  • Customize metadata fields and formats by trading
    partner
  • Customize content formats, naming conventions,
    and transfer mechanisms by trading partner
  • Customize promotional materials to accompany
    content

10
CoreSource Asset Management Suite (AMS)
Publisher directed destinations
IDG Publisher Portal
Publisher Sign-in Authenticate
user/role  Determine permissions and
privileges of user Record export requests
  • Validate export requests
  • Prepare/customize content for vendor
    specific transfer
  • Export content and metadata
  • Report on actions performed

Any 3rd party vendor Printers Aggregators Search
engines Audio distributors eBook
distributors Mobile Devices
11
Content Storage
  • Content types stored in CoreSource today
  • Images (jpg, gif, svg)
  • Print (PDF, postscript, inDesign)
  • eBooks (pdf, lit, pdb, vbk, oeb)
  • digital audiobooks (wav, flac, asc, mp3)
  • XML
  • Additional content storage capabilities available
    today
  • Video
  • Flash
  • Other

12
Metadata Storage/Organization
  • Metadata
  • Publisher supplied
  • Bibliographic, marketing, promotional
  • Rights/permissions
  • Derived
  • Versioning
  • Full-text
  • File type/attributes
  • Ingram Book Group
  • Enhanced subjecting/categorization
  • Reviews

13
Conversion
Preferred Conversion Partner(s)
PublisherSubmits
XML (OEBPS) ePDF pPDF
PDF, Quark or InDesign
14
Conversion Costs
Relative conversion costs from hardcopy to
PublisherSubmits
15
Conversion Costs
Relative conversion costs from print PDF
(vector)/application files to
PublisherSubmits
16
Submit Once, Use Many - Transformations
IDG transforms to
Print PDF ePDF Chunked PDF Page ePDF JPG ascii
text
PublisherSubmits
ONIX MARC CUSTOM - vendor specific
Print PDF metadata
17
Transformations and Watermarks
  • Customer Driven Transformation and Watermark
    Requirements
  • Microsoft Live Search Books
  • Scan, OCR, watermark, optimize, package, name for
    Live Search Books
  • Scale approximately 150,000 books per year
  • IDG Custom Book POD
  • Analyze source, chapter-ize, re-purpose/compile,
    optimize for POD, optimize for web
  • Ingram Digital Audio Service
  • Rip from CD/WAV/MP3, chapter-ize, flac
  • Future transformations can be added modularly as
    needed without impacting transforms already
    developed

18
Content Delivery Models
  • Content pushed to customer based on
    pre-established profile
  • Content pushed to customer on-demand by publisher
  • Content pulled by customer from the system
  • Customer setup for each product authorized by
    publisher
  • Mode of delivery (email, ftp (push/pull),
    physical media)
  • File type (publisher supplied or transform)
  • File naming conventions
  • Metadata format, contents, naming convention

19
CoreSource Search and Discover
20
CoreSource Search and Discover
  • IDG provides turn-key solutions to power Search
    Inside and Look Inside functionality using AAP
    standard query and response protocols
  • Publishers submit content and metadata in
    mutually agreed upon formats and sets permissions
    at the title level
  • IDG optimizes content hosts on IDG servers
  • Accessible content and capability includes
  • Metadata
  • Page images
  • Full-text (xml)
  • Search algorithm (optional)

21
Search and Discover Strategy
  • Provide tools and infrastructure to enable
    publishers to exploit their content for
    promotional and selling purposes to the widest
    available audience in a rights controlled
    environment
  • Kent Freeman, IDG CTO, is Chair of BISG Digital
    Standards working group focused on driving
    standards related to Book Search
  • Flexible three-pronged platform approach to
    exposing book content
  • Web service
  • White label website
  • Widget
  • Multiple widget approach
  • Based on delivery platform, media, and user
    interface needs
  • Partnered with Marklogic and iFactory for
    infrastructure and web service development

22
Search and Discover Strategy Goals
  • Increase the exposure of book content to web
    users
  • Drive print book and ebook sales by using
    technology to simulate and enhance on the web the
    bricks and mortar bookstore browsing experience
  • Create viral opportunities Turn anyone with a
    web page into a book promoter and bookseller
  • Collect content usage information to leverage for
    future promotional, sales, and content
    development purposes

23
CoreSource Search and Discover
User Interface
FulfillmentPlatform
Publisher Website
Distribution facing Publisher Content
Server Content access enforcement by
customer/ type Millisecond responses to
queries in AAP format
Browser
Booksellers
Metadata, full text, page images Partner
access permissions Content access
permissions
Social Networks
API
B-to-B
Widget
Search
24
Key Components of Web Service
  • Built upon a highly available infrastructure
  • Massively scalable transaction processing engine
  • Flexible and scalable rules/permissions engine
    for content usage restrictions enforcement
  • Content format agnostic
  • Fully xQuery compliant
  • Robust access APIs for multiple forms of
    distribution
  • IDG Widget(s)
  • White label website
  • 3rd party widgets and alternate user interfaces
  • Intelligent transaction reporting
  • Supports RH Insight Query standard for Book
    Search

25
Key Components of Widget
  • Extremely portable for multiple display and
    distribution environments
  • Social networking sites
  • Online booksellers
  • Other retail websites
  • Publisher website
  • Email
  • Quality page images
  • Easy navigation
  • Support for static embedded content as well as
    dynamically served content
  • Support for multimedia ancillary and promotional
    material
  • Robust metadata
  • Effective search engine
  • Customizable Buy button

26
Search and Discover Reporting
  • Usage reporting across content access mechanism
  • Unique users
  • Page views
  • Unique widgets
  • Original
  • Pass along
  • Buy button
  • SALES!
  • By territory
  • By referring URL
  • By distribution vehicle
  • By email list

27
Thumbnail To launch widget
28
Menu jump to specific sections in the book
Buy - leads to title feature page on
SimonSays.com
Arrows Next and Previous page
Magnify Glass Zoom in
Go to jump to specific page if available
Search Inside Search Book Contents
Additional Nav. Top/Bottom Right page is next
page Top/Bottom Left page is previous page
29
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30
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31
Business Model
  • Designed to be simple and flexible for budgeting
    and utility purposes, CoreSource Asset Management
    Suite pricing is comprised of
  • One time setup fee includes
  • User/admin profile setup
  • Legacy content loading
  • 3rd party distribution point logic and logistics
  • User training
  • Inclusion in CoreSource Search and Discover
    services for 3rd parties
  • Annual fee per title (billed/measured monthly)
    based on
  • Average storage per title per month (regardless
    of of assets per title)
  • Average bandwidth used per title per month
    (regardless of of distribution points)
  • Per GB fees if TOTAL allocated storage/bandwidth
    is exceeded in a given month
  • Conversion is priced separately based on source
    content and desired outputs

32
Why Ingram
  • Ingrams solutions deliver on many levels
  • Access to markets and distribution solutions to
    serve them
  • Multiple paths to market, physical fulfillment,
    print on demand, and digital fulfillment PE
  • DRM infrastructure to support secure text and
    audio content distribution to the consumer in a
    download or tethered environment (on behalf of
    publishers and channel partners)
  • Distribution of virtually any other content type
    for promotional purposes
  • Decades of experience managing technology changes
    in the publishing supply chain
  • Track record of providing quality solutions to
    publishing industry

33
Thank you! Kent Freeman Kent.freeman_at_ingramdigita
l.com
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