Competitive advantages - PowerPoint PPT Presentation


Title: Competitive advantages


1
BARCELONA, A GOOD INVESTMENT
  • Competitive advantages
  • for new international projects
  • May 2008

2
- INDEX -
  • - Barcelona, open and integrating city
  • - Economic motor of Spain and Europe
  • - Why Barcelona? 10 reasons for investing
  • - Promoció Econòmica offers you

3
- BARCELONA, OPEN AND INTEGRATING CITY -
  • ? Barcelona, with its own personality
  • Long business and commercial tradition
  • Multiple cultures and civilisations
    cosmopolitism and identity
  • Open, integrating character
  • ? More than 2000 years of history
  • Centre of international trade in the
    Mediterranean in the 13th-14th centuries
  • Pioneering in the Industrial Revolution in
    Spain in the 19th century
  • Motor of economic development in the 20th
    century

4
- BARCELONA, OPEN AND INTEGRATING CITY -
? Population and surface area Inhabitants
() Area (km2) Density (inhab./km2) Barcelon
a 1,605,602 100
101 15,897 Metropolitan region 4,841,365
33.2 3,236 1,496 Catalonia
7,134,697 22.5 31,895
224 Spain 44,708,964 3.6 505,988
88 Source Barcelona City Hall and INE,
January 2007
? Life expectancy, among the highest in the
world (women 84 / men 77 ) Births 9.8 per
thousand inhab. / Mortality 10.1 per thousand
inhab.
?Foreign population (data January 2007)
250,789 people ?15.6 of the inhabitants
residing in the city ? 50 with medium or
higher studies
? Average age 32 In Barcelona there are
communities of 150 nationalities, and
particularly 49 America Ecuadorian,
Peruvian, Bolivian, Colombian, Argentine
29 Europe Italian, French, German,
British 16 Asia Chinese,
Philippine, Japanese 7 Africa
Moroccan
5
- ECONOMIC MOTOR OF SPAIN AND EUROPE-
? 5th industrial concentration and 6th
metropolitan concentration in Europe.
? Economic capital of a territory with a highly
diversified industrial and service fabric,
responsible for 19 of the Spanish GDP.
? GDP data for Catalonia 2006 195,280 million
? ? 3.9 annual real, (forecast 2007 ?3.4) ?
Per capital GDP 25,541 (EU-25 21,741)
? GDP data for Barcelona (estimated 2005)
55,000 million ? Per capita GDP city of
Barcelona (estimated 2005) 36,300
? Barcelona exports (demarcation) ?
2006 37,683 million, ?13 annual
(22.2 of the total of Spain) ? 1st
quarter 2007 20,083 million, ?7.5 same
period ? 26,500 Catalan companies
internationalised, 12,000 of which export
habitually (35 of the total for Spain)
? Total companies in Barcelona 469,432 (13 of
the total for Spain) ? Mercantile companies in
Barcelona 27,736 (19 of the total for Spain)
6
- WHY BARCELONA? 10 REASONS FOR INVESTING -
? 10 reasons for choosing Barcelona 1 -
PRIVILEGED GEOGRAPHICAL LOCATION AND ACCESS TO
MARKETS 2 - DIVERSIFIED, DYNAMIC ECONOMY 3 -
SUCCESSFUL FOREIGN INVESTMENT 4 - GOOD
INFRASTRUCTURES 5 - GREAT FUTURE PROJECTS 6
- TALENTED HUMAN RESOURCES 7 - REGULATORY
FRAMEWORK FINANCIAL AID AND TAXATION 8 -
RENEWED REAL ESTATE OFFER 9 - FIRST IN QUALITY
OF LIFE 10- INTERNATIONAL POSITIONING AND
WITNESSES
7
1.- PRIVILEGED GEOGRAPHICAL LOCATION AND ACCESS
TO MARKETS

8
1.- PRIVILEGED GEOGRAPHICAL LOCATION AND ACCESS
TO MARKETS
? Door to Europe from the south -
Logistic point of exchanges in the Mediterranean,
with preferential connections to Asia -
Preferential sea connections with Asia, on the
route crossing the Suez canal - Privileged
link with Latin America due to the historical,
cultural and economic bonds

Access to markets from Barcelona -
Metropolitan region 4.7 million spread between
166 municipalities - Euro region 17 million
consumers in Catalonia, Aragon, Valencia,
Balearic Islands, Midi Pyrénées,
Languedoc-Rousillon. - Iberian peninsula 55
million citizens
9
2. A DIVERSIFIED, DYNAMIC ECONOMY
? The Barcelona area has a diversity of
productive activities. It has a very powerful
service sector in the city (76 of the Gross
Added Value) and a considerable industrial base
surrounding it (19 of the GAV). ? Sectors of
traditional industrial activities, present in
Barcelona and important in Europe, responsible
for more than 70 of the total industrial
activity in Catalonia agri-foodstuff,
chemical and pharmaceutical, cars, textile
and publishing, amongst others ? Advanced
services, the service sector in Barcelona
generates 75.7 of the Gross Added Value of the
city (only services to companies account for 21.7
of the GAV of the total for Barcelona). Some
examples of strategic activities and services for
Barcelona services to companies logistics and
transport medicine and health design and
fashion. ? New strategic sectors, industries of
the future with cluster dynamics in Barcelona
aeronautics and space, information and
communication technologies, media, life
sciences, energy and environment.

10
2. A DIVERSIFIED, DYNAMIC ECONOMY
10 indicators of economic dynamism in Barcelona

Many important fairs are every two years so it
is compared with the previous year with a similar
calendar
11
3. SUCCESSFUL FOREIGN INVESTMENT IN BARCELONA
? Direct foreign investment in Catalonia 2006
2,521 million, 26.5 of the total
for Spain 1st quarter 2007 972 million, 25.4
of the total for Spain ? 10 OECD countries
responsible for 98 of all investment. ? Main
investors Holland, Great Britain and France.
Barcelona, the most numerous, consolidated base
of foreign companies in Spain ? 3,000 foreign
companies have a productive presence in the
Barcelona area. ? Nearly 34 of foreign
companies registered in the whole state have
their head offices or main activity in Catalonia
and the Barcelona area concentrates 90 of this.
? More than half of the Japanese, French,
German, American, Italian and Dutch companies of
the whole of Spain are concentrated in Catalonia
and 80 of these foreign companies have been in
the area for more than 10 years. ? In Barcelona
there are 400 North American companies, 705
French and 519 German, amongst others
12
3. FOREIGN INVESTMENT BAROMETER OF THE
BARCELONA AREA
Results of the study 2007 ? The foreign
companies established in the Barcelona area are
satisfied (97) and continue to invest
considerably. ? 60 of the companies in the
Barcelona area for more than the last 10 years ?
From the foreign companies present in Barcelona
more and more decisions are taken that affect
group subsidiaries in Europe or Latin America. ?
Factors best evaluated in the Barcelona area for
attracting direct foreign investment the
geographic location, the trained human resources
at a reasonable price, the city with a high
quality of life and powerful productive fabric.

13
4. INFRASTRUCTURES THE AIRPORT
? The current airport offers 900 flights a day
with 90 companies covering 33 national, 32
internationals and 72 European destinations. ?
1st in Europe and 5th in the world in growth. 8th
airport in Europe by volume of passengers ?
More than 30 million passengers in 2006, 33
million in 2007 (growth of over 12 a year) ?
The future airport investment of 3,000 million
euros in infrastructures and technology
  • ? The extension in 2008
  • - New passenger terminal
  • Capacity for 55 million travellers/year
  • New intermodal cargo area.
  • - Airport city (offices warehouses)

? The extension in 2012 - New satellite
terminal - Capacity for 70 million travellers /
year - Future cargo 300,000 tons / year - High
speed train connection
14
4. INFRASTRUCTURES THE CURRENT PORT
? The first port in the peninsula in turnover
volume and value of goods ? Manages 23 of
Spains foreign trade ? Connected with 850 ports
in the world, on 450 regular consolidated sea
lines. ? 3 interior maritime-railway terminals to
Toulouse, Zaragoza and Madrid ? Being
consolidated as a Short Sea Shipping platform
(privileged transfer centre for direct ocean
lines).
? Figures Barcelona Port 2006 48 million tons
of goods, 2.4 million containers, 2.54 million
passengers, 723,016 vehicles transported
? Figures Barcelona Port 2007 51 million tons
of goods, 2.6 million containers, 3 million
passengers, 760,000 vehicles transported
? 07/06 8 12 15 5
? Structure and services 20 km of quays with 4
container and multi-purpose terminals for
international transit plus 3 coastal terminals,
2 car terminals, 1 fruit terminal, 2 specialised
(coffee and non-iron metals), 1 refrigerated
terminal, 9 bulk liquids and 6 bulk solids.
15
4. INFRASTRUCTURES THE FUTURE PORT
? Future increases Land area 400 ha Quay
line 5.3 km Annual capacity 8 M TEU Logistics
area 160 ha
? New international operator Hutchinson Port
Holding. Expected increase in exchanges with
Asia 50
16
4. INFRASTRUCTURES THE RAILWAYS, GOODS AND HIGH
SPEED
? Barcelona, a strategic nexus for the
North-South and East-West corridors of Europe -
Rotterdam- Paris- Barcelona // - Munich-
Stuttgart- Lyons- Barcelona- Madrid ? Some data
of combined cargo transport in Barcelona -
4.5 million tons managed from Barcelona in
2005 - Goods volume equivalent to 20 of all
Spain - Daily services day and night
Future axes of European high speed (2012)
17
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18
4. INFRASTRUCTURES HI-TECH INFRASTRUCTURES
Barcelona has knowledge-intensive networks and
infrastructures ? Mare Nostrum supercomputer
in the National Supercomputing Centre, linked to
the Universitat Politècnica de Catalunya (UPC).
It is one of the most powerful in Europe and
allows studies and simulations to be made in a
large variety of areas. Managed by an independent
scientific council ? Alba synchrotron This is
one of the few 3rd generation in Europe. The
synchrotron is a particle accelerator with speeds
approaching the speed of light. It is primarily
used in basic and industrial research. Its
construction is expected to be completed in the
Parc Tecnològic del Vallès in 2008 ? Barcelona
Biomedical Research Park (PRBB) scientific
equipment in biomedicine that gathers different
institutions and independent research centres,
such as the Research Centre in Regenerative
Medicine, the Centre for Genomic Regulation and
the Laboratory High Technology Institute (IAT)
which has a Cyclotron, equipment used for
biomedical research with molecular image
techniques ? Barcelona Scientific Park, La Salle
Innovation Park, UPC Research and Innovation
Park, Barcelona North Technological Park they
have research groups from the public and private
sectors and a wide range of technological
installations ? Barcelona Media-UPF Park, with
the Barcelona Media Innovation Centre (CIBM), the
Casa de les TIC, the Centre Tecnològic TIC and
other incubation complexes ? La Salle-URL Centre
for Audio-Visual Technologies, UPC Virtual
Reality Centre. ? Etc.
19
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20
6. TALENTED HUMAN RESOURCES STATISTICS
? Jobs market indicators (2nd quarter
2007) Rates ACTIVITY
OCCUPATIONS UNEMPLOYMENT Barcelona city
77.2 71.8
6.8 Catalonia 76.5 71.3
6.7 Spain 72.2 66.0
8.5 European U. (UE-25) 70.7
65.0 7.9 Notes Specific
labour rates, on the population from 16 to 64.
4th Quarter 2006. Source Generalitat,
Government of Catalonia, Barcelona City Hall, INE
and EUROSTAT

? Jobs market with ?20 active population in
the period 2001-2007 45 active population
lt35 30 population with university studies
12 foreign active population (300,845
people, April 2007)
? Social Security members (general and
self-employed schemes, 4th quarter 2006)
Totals Spain Barcelona city
1,058,149 6.1 Metropolitan region
2,279,991 13.1 Catalonia
3,233,049 18.6 Spain
17,391,645 100.0 Source Ministry of
Employment and Industry of the Generalitat
Government of Catalonia
21
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22
7. REGULATORY FRAMEWORK INCENTIVES
Main lines of financial aid available in
Barcelona ? RDi From 10 to 70 of the
project, Outsourcing projects 50 of the
research cost 25 of the cost of
technological development ? Training, discount
up to 100 of the training costs of new and
contracted personnel. ? Creating employment
reduction of up to 20 of the annual salary cost
(minimum requirement 25 new workers) ? Special
lines strategic projects, investment in assets,
installation of company head office or activity
expansion, incentives up to 70 of the total cost
(minimum requirements 10 new workers) Source
CIDEM 2007

23
7. REGULATORY FRAMEWORK TAXATION
General tax obligations for professionals and
companies ? Progressive scale of the personal
income tax (IRPF), from 24 to 43. ? The tax
obligations of expatriates compute a general tax
of 24 for a maximum of six years (work done in
Spain for non-residents) ? the capital gains of
physical persons and legal entities compute a
fixed tax of 15 of the profit / wealth
increase. ? The profits of large companies are
taxed at a general rate of 32.5 (30 from 2008)
? Small companies are taxed at 25 up to an
annual salary base of 120,240, and the surplus
of this amount is taxed at 30. ? Reinvested
company profits are taxed at 15. ? Exemption
from paying the municipal economic activity tax
(IAE) for smes invoicing under 1 million euros a
year. ? Special tax reductions for investments
intended for research, development of projects
and innovation. ? Indirect taxes Value added tax
(IVA-VAT at 4, 7 and 16 depending on the
activity) and the succession tax and stamp duty.

24
8. REAL ESTATE OFFER OFFICES
25
8. REAL ESTATE OFFER INDUSTRIAL
? Industrial offer among the largest in the
Mediterranean arc, with 12 million m2 ? Market
evolution conversion of the industrial land
closest to the centre into mixed land of offices
and stores, and residential land. Relative
relocation of industry in the 1st crown, to the
more specialised areas away from the urban
centre ? Demand the large part comes from
transport, distribution and storage of medium
sized companies ? New promotion small medium
warehouse (3,000 m2 maximum) ? Stable prices
and availability 5, distributed in logistic
spaces (1st and 2nd crowns) and new projects (3rd
crown)
INDUSTRIAL SPACE BARCELONA Prices Rental
Sale (/m2/month) (/m2) Man / Max
Min / Max 1st Crown 6.00 / 8.75 1,200
/1,850 2nd Crown 4.50 / 6.75 850 /
1,500 3rd Crown 3.00 / 4.50 450 / 900
Source Jordà Guasch, Forcadell
26
9. FIRST IN QUALITY OF LIFE
? 1st European city in quality of life (Cushman
Wakefield 2007) ? 4th region in the world in
life expectancy (WHO 2006) ? Citizen
satisfaction 90 (Baròmetre Ciutadà 2006)
?Mediterranean climate with moderate temperatures
and many hours of sun all year, enhancing street
activities (trade, leisure, business and fairs) ?
Life and leisure in the open air 4.5 km of EU
blue flag urban beaches 5.5 million m2 of green
areas with 6.5 m2 of urban greenery per
inhabitant 150 km of cycle paths ? 50 of
citizens travel on foot or by bicycle ? Large
cultural offer 16 million visitors a year to
the cultural centres (Picasso, Miró, Gaudí, MNAC,
MACBA ) Calendar of concerts throughout the
year, more than 49 theatre halls, network of 29
public libraries 9 buildings declared Unesco
heritage of mankind 15 Michelin stars in the
citys restaurants ? Sports equipment 1,500
sports areas with 21 of residents enrolled.
Main factor of associationism ? 1st city in the
world in the number of subscriptions/inhabitant.
? Prestigious international schools 26 centres
of education Japanese, Italian, German, French,
English ? ESADE and IESE business schools, among
the best in the world. ? Universal quality
medical cover Hospitals and clinics of
international prestige

27
10. INTERNATIONAL POSITIONING
"The Anholt City Brands Index"
(2007) 1st brand of city without being a
state capital 9th global city brand, 4th in
Europe "European Cities Monitor" (2007)
1st city in Europe of greatest
progress 1st city in Europe for workers
quality of life 4th city in Europe preferred
for settling FDis Top 20 Expat Cities"
(2006) 1st European city as a preferred
destinations for expatriates Fdis Western
European City of the Future 2006
"European Investment Monitor" (2006) 3rd
European destination for international
investments European Cities
Entrepreneurship Ranking (ECER) (2007) 1st
city in the south of Europe of the study
"World-wide cost of living survey"
(2007) Out of the group of the 30 most
expensive cities in the world
28
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29
- PROMOCIÓ ECONÒMICA OFFERS YOU -
? Advice and assistance for investors -
Detection of business opportunities and key
investment factors - Support for getting to
know the territory. - Representation before the
local and regional administration. - Project
accompaniment - Investor support
publications ? Support in finding offices and
spaces for relocation ? Organisation of business
agendas institutional and private contacts that
improve the projects chances of success ?
Seminars and presentations introduction to the
most competitive and promising sectors and new
projects developed in the city ? Advice and
support in the expansion of foreign companies
projects ? Actions abroad - Institutional
support for improving the position of Barcelona
and its strategic sectors - Internationalisation
support of Barcelonas business community ?
Free, quality confidential services
www.bcn.cat/barcelonanegocis

30
? Please contact us for further
information Promoció Econòmica Internacional
AJUNTAMENT DE BARCELONA Llacuna, 162 1ª
planta 08018 Barcelona Tel 34 93 256 39
19 Fax 34 93 309 42 48 e-mail
proeconomica_ajbcn_at_bcn.cat web
www.bcn.cat/barcelonanegocis

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de Barcelona
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Competitive advantages

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Title: Competitive advantages


1
BARCELONA, A GOOD INVESTMENT
  • Competitive advantages
  • for new international projects
  • May 2008

2
- INDEX -
  • - Barcelona, open and integrating city
  • - Economic motor of Spain and Europe
  • - Why Barcelona? 10 reasons for investing
  • - Promoció Econòmica offers you

3
- BARCELONA, OPEN AND INTEGRATING CITY -
  • ? Barcelona, with its own personality
  • Long business and commercial tradition
  • Multiple cultures and civilisations
    cosmopolitism and identity
  • Open, integrating character
  • ? More than 2000 years of history
  • Centre of international trade in the
    Mediterranean in the 13th-14th centuries
  • Pioneering in the Industrial Revolution in
    Spain in the 19th century
  • Motor of economic development in the 20th
    century

4
- BARCELONA, OPEN AND INTEGRATING CITY -
? Population and surface area Inhabitants
() Area (km2) Density (inhab./km2) Barcelon
a 1,605,602 100
101 15,897 Metropolitan region 4,841,365
33.2 3,236 1,496 Catalonia
7,134,697 22.5 31,895
224 Spain 44,708,964 3.6 505,988
88 Source Barcelona City Hall and INE,
January 2007
? Life expectancy, among the highest in the
world (women 84 / men 77 ) Births 9.8 per
thousand inhab. / Mortality 10.1 per thousand
inhab.
?Foreign population (data January 2007)
250,789 people ?15.6 of the inhabitants
residing in the city ? 50 with medium or
higher studies
? Average age 32 In Barcelona there are
communities of 150 nationalities, and
particularly 49 America Ecuadorian,
Peruvian, Bolivian, Colombian, Argentine
29 Europe Italian, French, German,
British 16 Asia Chinese,
Philippine, Japanese 7 Africa
Moroccan
5
- ECONOMIC MOTOR OF SPAIN AND EUROPE-
? 5th industrial concentration and 6th
metropolitan concentration in Europe.
? Economic capital of a territory with a highly
diversified industrial and service fabric,
responsible for 19 of the Spanish GDP.
? GDP data for Catalonia 2006 195,280 million
? ? 3.9 annual real, (forecast 2007 ?3.4) ?
Per capital GDP 25,541 (EU-25 21,741)
? GDP data for Barcelona (estimated 2005)
55,000 million ? Per capita GDP city of
Barcelona (estimated 2005) 36,300
? Barcelona exports (demarcation) ?
2006 37,683 million, ?13 annual
(22.2 of the total of Spain) ? 1st
quarter 2007 20,083 million, ?7.5 same
period ? 26,500 Catalan companies
internationalised, 12,000 of which export
habitually (35 of the total for Spain)
? Total companies in Barcelona 469,432 (13 of
the total for Spain) ? Mercantile companies in
Barcelona 27,736 (19 of the total for Spain)
6
- WHY BARCELONA? 10 REASONS FOR INVESTING -
? 10 reasons for choosing Barcelona 1 -
PRIVILEGED GEOGRAPHICAL LOCATION AND ACCESS TO
MARKETS 2 - DIVERSIFIED, DYNAMIC ECONOMY 3 -
SUCCESSFUL FOREIGN INVESTMENT 4 - GOOD
INFRASTRUCTURES 5 - GREAT FUTURE PROJECTS 6
- TALENTED HUMAN RESOURCES 7 - REGULATORY
FRAMEWORK FINANCIAL AID AND TAXATION 8 -
RENEWED REAL ESTATE OFFER 9 - FIRST IN QUALITY
OF LIFE 10- INTERNATIONAL POSITIONING AND
WITNESSES
7
1.- PRIVILEGED GEOGRAPHICAL LOCATION AND ACCESS
TO MARKETS

8
1.- PRIVILEGED GEOGRAPHICAL LOCATION AND ACCESS
TO MARKETS
? Door to Europe from the south -
Logistic point of exchanges in the Mediterranean,
with preferential connections to Asia -
Preferential sea connections with Asia, on the
route crossing the Suez canal - Privileged
link with Latin America due to the historical,
cultural and economic bonds

Access to markets from Barcelona -
Metropolitan region 4.7 million spread between
166 municipalities - Euro region 17 million
consumers in Catalonia, Aragon, Valencia,
Balearic Islands, Midi Pyrénées,
Languedoc-Rousillon. - Iberian peninsula 55
million citizens
9
2. A DIVERSIFIED, DYNAMIC ECONOMY
? The Barcelona area has a diversity of
productive activities. It has a very powerful
service sector in the city (76 of the Gross
Added Value) and a considerable industrial base
surrounding it (19 of the GAV). ? Sectors of
traditional industrial activities, present in
Barcelona and important in Europe, responsible
for more than 70 of the total industrial
activity in Catalonia agri-foodstuff,
chemical and pharmaceutical, cars, textile
and publishing, amongst others ? Advanced
services, the service sector in Barcelona
generates 75.7 of the Gross Added Value of the
city (only services to companies account for 21.7
of the GAV of the total for Barcelona). Some
examples of strategic activities and services for
Barcelona services to companies logistics and
transport medicine and health design and
fashion. ? New strategic sectors, industries of
the future with cluster dynamics in Barcelona
aeronautics and space, information and
communication technologies, media, life
sciences, energy and environment.

10
2. A DIVERSIFIED, DYNAMIC ECONOMY
10 indicators of economic dynamism in Barcelona

Many important fairs are every two years so it
is compared with the previous year with a similar
calendar
11
3. SUCCESSFUL FOREIGN INVESTMENT IN BARCELONA
? Direct foreign investment in Catalonia 2006
2,521 million, 26.5 of the total
for Spain 1st quarter 2007 972 million, 25.4
of the total for Spain ? 10 OECD countries
responsible for 98 of all investment. ? Main
investors Holland, Great Britain and France.
Barcelona, the most numerous, consolidated base
of foreign companies in Spain ? 3,000 foreign
companies have a productive presence in the
Barcelona area. ? Nearly 34 of foreign
companies registered in the whole state have
their head offices or main activity in Catalonia
and the Barcelona area concentrates 90 of this.
? More than half of the Japanese, French,
German, American, Italian and Dutch companies of
the whole of Spain are concentrated in Catalonia
and 80 of these foreign companies have been in
the area for more than 10 years. ? In Barcelona
there are 400 North American companies, 705
French and 519 German, amongst others
12
3. FOREIGN INVESTMENT BAROMETER OF THE
BARCELONA AREA
Results of the study 2007 ? The foreign
companies established in the Barcelona area are
satisfied (97) and continue to invest
considerably. ? 60 of the companies in the
Barcelona area for more than the last 10 years ?
From the foreign companies present in Barcelona
more and more decisions are taken that affect
group subsidiaries in Europe or Latin America. ?
Factors best evaluated in the Barcelona area for
attracting direct foreign investment the
geographic location, the trained human resources
at a reasonable price, the city with a high
quality of life and powerful productive fabric.

13
4. INFRASTRUCTURES THE AIRPORT
? The current airport offers 900 flights a day
with 90 companies covering 33 national, 32
internationals and 72 European destinations. ?
1st in Europe and 5th in the world in growth. 8th
airport in Europe by volume of passengers ?
More than 30 million passengers in 2006, 33
million in 2007 (growth of over 12 a year) ?
The future airport investment of 3,000 million
euros in infrastructures and technology
  • ? The extension in 2008
  • - New passenger terminal
  • Capacity for 55 million travellers/year
  • New intermodal cargo area.
  • - Airport city (offices warehouses)

? The extension in 2012 - New satellite
terminal - Capacity for 70 million travellers /
year - Future cargo 300,000 tons / year - High
speed train connection
14
4. INFRASTRUCTURES THE CURRENT PORT
? The first port in the peninsula in turnover
volume and value of goods ? Manages 23 of
Spains foreign trade ? Connected with 850 ports
in the world, on 450 regular consolidated sea
lines. ? 3 interior maritime-railway terminals to
Toulouse, Zaragoza and Madrid ? Being
consolidated as a Short Sea Shipping platform
(privileged transfer centre for direct ocean
lines).
? Figures Barcelona Port 2006 48 million tons
of goods, 2.4 million containers, 2.54 million
passengers, 723,016 vehicles transported
? Figures Barcelona Port 2007 51 million tons
of goods, 2.6 million containers, 3 million
passengers, 760,000 vehicles transported
? 07/06 8 12 15 5
? Structure and services 20 km of quays with 4
container and multi-purpose terminals for
international transit plus 3 coastal terminals,
2 car terminals, 1 fruit terminal, 2 specialised
(coffee and non-iron metals), 1 refrigerated
terminal, 9 bulk liquids and 6 bulk solids.
15
4. INFRASTRUCTURES THE FUTURE PORT
? Future increases Land area 400 ha Quay
line 5.3 km Annual capacity 8 M TEU Logistics
area 160 ha
? New international operator Hutchinson Port
Holding. Expected increase in exchanges with
Asia 50
16
4. INFRASTRUCTURES THE RAILWAYS, GOODS AND HIGH
SPEED
? Barcelona, a strategic nexus for the
North-South and East-West corridors of Europe -
Rotterdam- Paris- Barcelona // - Munich-
Stuttgart- Lyons- Barcelona- Madrid ? Some data
of combined cargo transport in Barcelona -
4.5 million tons managed from Barcelona in
2005 - Goods volume equivalent to 20 of all
Spain - Daily services day and night
Future axes of European high speed (2012)
17
(No Transcript)
18
4. INFRASTRUCTURES HI-TECH INFRASTRUCTURES
Barcelona has knowledge-intensive networks and
infrastructures ? Mare Nostrum supercomputer
in the National Supercomputing Centre, linked to
the Universitat Politècnica de Catalunya (UPC).
It is one of the most powerful in Europe and
allows studies and simulations to be made in a
large variety of areas. Managed by an independent
scientific council ? Alba synchrotron This is
one of the few 3rd generation in Europe. The
synchrotron is a particle accelerator with speeds
approaching the speed of light. It is primarily
used in basic and industrial research. Its
construction is expected to be completed in the
Parc Tecnològic del Vallès in 2008 ? Barcelona
Biomedical Research Park (PRBB) scientific
equipment in biomedicine that gathers different
institutions and independent research centres,
such as the Research Centre in Regenerative
Medicine, the Centre for Genomic Regulation and
the Laboratory High Technology Institute (IAT)
which has a Cyclotron, equipment used for
biomedical research with molecular image
techniques ? Barcelona Scientific Park, La Salle
Innovation Park, UPC Research and Innovation
Park, Barcelona North Technological Park they
have research groups from the public and private
sectors and a wide range of technological
installations ? Barcelona Media-UPF Park, with
the Barcelona Media Innovation Centre (CIBM), the
Casa de les TIC, the Centre Tecnològic TIC and
other incubation complexes ? La Salle-URL Centre
for Audio-Visual Technologies, UPC Virtual
Reality Centre. ? Etc.
19
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20
6. TALENTED HUMAN RESOURCES STATISTICS
? Jobs market indicators (2nd quarter
2007) Rates ACTIVITY
OCCUPATIONS UNEMPLOYMENT Barcelona city
77.2 71.8
6.8 Catalonia 76.5 71.3
6.7 Spain 72.2 66.0
8.5 European U. (UE-25) 70.7
65.0 7.9 Notes Specific
labour rates, on the population from 16 to 64.
4th Quarter 2006. Source Generalitat,
Government of Catalonia, Barcelona City Hall, INE
and EUROSTAT

? Jobs market with ?20 active population in
the period 2001-2007 45 active population
lt35 30 population with university studies
12 foreign active population (300,845
people, April 2007)
? Social Security members (general and
self-employed schemes, 4th quarter 2006)
Totals Spain Barcelona city
1,058,149 6.1 Metropolitan region
2,279,991 13.1 Catalonia
3,233,049 18.6 Spain
17,391,645 100.0 Source Ministry of
Employment and Industry of the Generalitat
Government of Catalonia
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7. REGULATORY FRAMEWORK INCENTIVES
Main lines of financial aid available in
Barcelona ? RDi From 10 to 70 of the
project, Outsourcing projects 50 of the
research cost 25 of the cost of
technological development ? Training, discount
up to 100 of the training costs of new and
contracted personnel. ? Creating employment
reduction of up to 20 of the annual salary cost
(minimum requirement 25 new workers) ? Special
lines strategic projects, investment in assets,
installation of company head office or activity
expansion, incentives up to 70 of the total cost
(minimum requirements 10 new workers) Source
CIDEM 2007

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7. REGULATORY FRAMEWORK TAXATION
General tax obligations for professionals and
companies ? Progressive scale of the personal
income tax (IRPF), from 24 to 43. ? The tax
obligations of expatriates compute a general tax
of 24 for a maximum of six years (work done in
Spain for non-residents) ? the capital gains of
physical persons and legal entities compute a
fixed tax of 15 of the profit / wealth
increase. ? The profits of large companies are
taxed at a general rate of 32.5 (30 from 2008)
? Small companies are taxed at 25 up to an
annual salary base of 120,240, and the surplus
of this amount is taxed at 30. ? Reinvested
company profits are taxed at 15. ? Exemption
from paying the municipal economic activity tax
(IAE) for smes invoicing under 1 million euros a
year. ? Special tax reductions for investments
intended for research, development of projects
and innovation. ? Indirect taxes Value added tax
(IVA-VAT at 4, 7 and 16 depending on the
activity) and the succession tax and stamp duty.

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8. REAL ESTATE OFFER OFFICES
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8. REAL ESTATE OFFER INDUSTRIAL
? Industrial offer among the largest in the
Mediterranean arc, with 12 million m2 ? Market
evolution conversion of the industrial land
closest to the centre into mixed land of offices
and stores, and residential land. Relative
relocation of industry in the 1st crown, to the
more specialised areas away from the urban
centre ? Demand the large part comes from
transport, distribution and storage of medium
sized companies ? New promotion small medium
warehouse (3,000 m2 maximum) ? Stable prices
and availability 5, distributed in logistic
spaces (1st and 2nd crowns) and new projects (3rd
crown)
INDUSTRIAL SPACE BARCELONA Prices Rental
Sale (/m2/month) (/m2) Man / Max
Min / Max 1st Crown 6.00 / 8.75 1,200
/1,850 2nd Crown 4.50 / 6.75 850 /
1,500 3rd Crown 3.00 / 4.50 450 / 900
Source Jordà Guasch, Forcadell
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9. FIRST IN QUALITY OF LIFE
? 1st European city in quality of life (Cushman
Wakefield 2007) ? 4th region in the world in
life expectancy (WHO 2006) ? Citizen
satisfaction 90 (Baròmetre Ciutadà 2006)
?Mediterranean climate with moderate temperatures
and many hours of sun all year, enhancing street
activities (trade, leisure, business and fairs) ?
Life and leisure in the open air 4.5 km of EU
blue flag urban beaches 5.5 million m2 of green
areas with 6.5 m2 of urban greenery per
inhabitant 150 km of cycle paths ? 50 of
citizens travel on foot or by bicycle ? Large
cultural offer 16 million visitors a year to
the cultural centres (Picasso, Miró, Gaudí, MNAC,
MACBA ) Calendar of concerts throughout the
year, more than 49 theatre halls, network of 29
public libraries 9 buildings declared Unesco
heritage of mankind 15 Michelin stars in the
citys restaurants ? Sports equipment 1,500
sports areas with 21 of residents enrolled.
Main factor of associationism ? 1st city in the
world in the number of subscriptions/inhabitant.
? Prestigious international schools 26 centres
of education Japanese, Italian, German, French,
English ? ESADE and IESE business schools, among
the best in the world. ? Universal quality
medical cover Hospitals and clinics of
international prestige

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10. INTERNATIONAL POSITIONING
"The Anholt City Brands Index"
(2007) 1st brand of city without being a
state capital 9th global city brand, 4th in
Europe "European Cities Monitor" (2007)
1st city in Europe of greatest
progress 1st city in Europe for workers
quality of life 4th city in Europe preferred
for settling FDis Top 20 Expat Cities"
(2006) 1st European city as a preferred
destinations for expatriates Fdis Western
European City of the Future 2006
"European Investment Monitor" (2006) 3rd
European destination for international
investments European Cities
Entrepreneurship Ranking (ECER) (2007) 1st
city in the south of Europe of the study
"World-wide cost of living survey"
(2007) Out of the group of the 30 most
expensive cities in the world
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- PROMOCIÓ ECONÒMICA OFFERS YOU -
? Advice and assistance for investors -
Detection of business opportunities and key
investment factors - Support for getting to
know the territory. - Representation before the
local and regional administration. - Project
accompaniment - Investor support
publications ? Support in finding offices and
spaces for relocation ? Organisation of business
agendas institutional and private contacts that
improve the projects chances of success ?
Seminars and presentations introduction to the
most competitive and promising sectors and new
projects developed in the city ? Advice and
support in the expansion of foreign companies
projects ? Actions abroad - Institutional
support for improving the position of Barcelona
and its strategic sectors - Internationalisation
support of Barcelonas business community ?
Free, quality confidential services
www.bcn.cat/barcelonanegocis

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? Please contact us for further
information Promoció Econòmica Internacional
AJUNTAMENT DE BARCELONA Llacuna, 162 1ª
planta 08018 Barcelona Tel 34 93 256 39
19 Fax 34 93 309 42 48 e-mail
proeconomica_ajbcn_at_bcn.cat web
www.bcn.cat/barcelonanegocis

Document prepared by the technical services of
Promoció Econòmica Internacional de lAjuntament
de Barcelona
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