Resetting the measurement table

1
Resetting the measurement table
Evaluating a New CTR Program

• CTR Board Meeting
• March 28, 2014
• WSDOT Staff

2
Background Materials

• CTR Issue paperMeasurement past, present,
  future
• Matrix Who uses the CTR data and for what
  purpose
• TAG perspectives and comments
• WSDOT strategic goals
• Results Washington

3
Presentation Approach

• Presentation goal
• Answer three essential measurement policy
  questions
• What is the new programs purpose?
• What is the new programs structure?
• What are the new performance measures?
• Presentation Process
• Lay out a framework for answering the questions
• Look at how it applies to CTR 1.0
• Present it in our current context to frame the
  questions we are facing today

4
Measurement Framework

• Clearly articulate program purpose
• Develop general program structure and
  implementation plan
• Identify opportunities and issues associate with
  achieving the purpose
• Identify performance measures that support the
  goals and are affected by implementation
• Establish measurement approach
• Develop measurement methodology
• Find, adapt, or develop measurement tools
• Implement!
• Analyze data, evaluate program, reassess goals

5
Original ProgramPurpose

• Answer the question
• Can we
• Improve air quality
• Reduce petroleum consumption
• Diminish traffic congestion
• Through an employer-based program focused on
  affecting employee commute choices.

6
Original ProgramStructure/Implementation

• State (CTR Board)
• Rules for
• Program structure
• Geography
• Implementation structure
• Participation
• Funding
• Local ordinances and structure of government
  administration
• Employer engagement
• Employee decisions

7
Original ProgramMeasures

• Performance Measures
• Do we have participation?
• Drive alone rate (SOV)
• Vehicle miles travelled per person
• Vehicle trips
• Collection methodology
• Survey
• Equivalent data
• Annual Reports
• Analysis methodology
• Modified quasi-experimental design

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And now, a new program

• Clearly articulate program purpose
• Develop general program structure and
  implementation plan
• Identify opportunities and issues associate with
  achieving the purpose
• Identify performance measures that support the
  goals and are affected by implementation
• Establish measurement approach
• Develop measurement methodology
• Find, adapt, or develop measurement tools
• Implement!
• Analyze data, evaluate program, reassess goals

9
New ProgramPurposeThe first question

• What are we trying to accomplish?
• Leverage funds
• Support economic development
• Effective and efficient use of transportation
  investments
• Respond to climate change
• Reduce vehicle trips
• Reduce emissions
• Create a multimodal, integrated system
• Test whether a decentralized program will be as
  effective as centralized CTR
• Improve the safety of the transportation system

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Emerging Purpose Theories

• From Growth and Transportation Efficiency Centers
• Development of new Partnerships
• (A new level of engagement)
• Facilitate land use changes
• Align perspectives of various organizations
• From Pilot Projects
• Test new ideas emerging from local initiative
• Establish new partnerships/new partners
• Align program with local values and vision
• From WSDOT mission
• Create multimodal, integrated, sustainable
• Support community, economy, environment

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And from the agenda

• Support the principles of Moving Washington
• Strengthen and grow public-private partnerships
• Help meet state and local economic, environmental
  and community objectives
• Focus resources where they have the most impact
• Cultivate and reward local innovation and
  accountability
• Incentivize integration of transportation and
  land use policies, plans and decisions
• Keep existing successful TDM infrastructure
  relatively intact
• Maintain consistent, efficient measurement as
  much as possible
• Simplify requirements
• Lean from new approaches

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The second questionStructure
Is this already answered?

• Local control and decision making
• Local definition of objectives
• Local definition of market
• At least partially through a competitive grant
• Program focus
• Base CTR
• Community
• Corridor

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Do you see measures emerging from purpose?

• Meaningful measures that inform about the
  achievement of goals and are affected by
  implementation.
• Local funding
• Land use changes
• Multimodal, integrated
• Change in drive alone rate? VMT?
• Number of partners
• Injuries
• Gross sales, jobs
• Developments meeting concurrency requirements

Make sure we answer this
Do we still need to measure progress? Do we
still need to demonstrate that employer-based
programs work?
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Next steps After the Board answers the three
questions

• Allow staff to come back with answers for steps
  5-7
• And let the Legislature answer the question
• Can we implement?

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What is the new programs purpose?

• Support a more efficient transportation system
• Congestion, fuel, air pollution
• Reduce vehicle trips (greater efficiency)
• Integrate and infiltrate (not just one category)
• Problem to solve
• People, planet, prosperity
• Energy-efficient transportation system
• Performance efficient, fuel efficient,
  economically efficient
• RCW 36.70A.108

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What is the new programs structure?

• Board structure continuesevaluation requirement
• Local plans (policy) and ordinances
• State mandate
• Local determination of objectives
• Basic parameters (including outcome, definition
  of market), local determination of how they are
  going to get there
• MPO RTPO designated role
• Integration and infiltration (overall system)
• Measurement expectation
• Where would we go for implementation (planning,
  TMA)? With our limited resources, where are we
  most effective to have impact?
• How do we engage divergent markets
• State funding

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What are the new performance measures?

• Efficiency (energy, economic and performance)
• The need to parallel this with what is measured
  elsewhere
• Performance measures are locally defined but
  include energy, economic and performance
• What existing measurement can we align with and
  tie back to the local program (Results WA)
• Sustainable and clean energy
• Reduced energy consumption
• VMT
• SOV
• Where will we have the greatest impact on the
  system
• Supply or demand of options