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BUS1MIS Management Information Systems

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BUS1MIS Management Information Systems Semester 1, 2012 Week 3 Lecture 1 To be a Good Student in MIS Stay aware of MIS web page Have the textbook and Subject Learning ... – PowerPoint PPT presentation

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Title: BUS1MIS Management Information Systems


1
BUS1MIS Management Information Systems
  • Semester 1, 2012

Week 3 Lecture 1
2
To be a Good Student in MIS
  • Stay aware of MIS web page
  • Have the textbook and Subject Learning Guide
  • Print off slides before lectures
  • Attempt tutorial questions before tutorials
  • Keep looking ahead for upcoming online tests and
    tutorial assessments
  • Relate content to business experience

3
Business Strategy
  • Business constantly strives to gain competitive
    advantages incorporating IT and IS
  • To achieve a competitive advantage a business
    needs to
  • Identify potential opportunities that can lead to
    a competitive advantage (Porters Five Forces
    Model). An opportunity might involve entering a
    new market, for instance.
  • Formulate a strategy for implementing the
    opportunity (Porters Three Generic Strategies)
  • Identify how IT can be used to add value to one
    or more business activities to provide a
    competitive advantage (Value Chain Analysis)

Ref Textbook section 1.2 pp 25-34
4
Business Strategy
Competitive Advantage
To survive and thrive an organisation must create
a competitive advantage Competitive advantage
a product or service that an organizations
customers place a greater value on than similar
offerings from a competitor First-mover
advantage occurs when an organisation can
significantly impact its market share by being
first to market with a competitive advantage
Example
FedEx delivers parcels. FedEx developed a system
to allow a customer to request parcel pickups,
print mailing slips and track parcels on-line
so they gained a first-mover advantage over
their competitors
5
Business Strategy
Competitive Advantage
Can you contribute some examples of competitive
advantage to the lecture?
6
Business Strategy
Environmental Scanning
To create a competitive advantage you have to be
aware of what your competitors are doing.
The term used to describe this is environmental
scanning.
Information technology can play a role in this ..
from accessing a competitors on-line presence
to the use of hand held computers to record
product offerings, product placements and product
listings by your representatives at a
competitors retail site.
For example how does the junk mail for Big W
and Target feature the same products each week?
7
Business Strategy
Porters Five Forces Model
Used to identify and analyse a potential business
opportunity that may lead to a competitive
advantage.
Figure 1.13
8
Business Strategy
Porters Five Forces Model
Buyer power - the ability of your customers to
influence what they are prepared to pay for your
goods/services. High when buyers have many
sellers to choose from.
Supplier power - the ability of your suppliers to
influence how much they will charge for the raw
materials they are supplying to you. High when
there are few suppliers.
Threat of substitute products or services high
when there are many alternative products or
services available from other businesses.
Threat of new entrants high when it is easy for
new competitors to enter a market.
Rivalry among existing competitors high when
competition is fierce in a market.
9
Business Strategy
Porters Five Forces Model - Examples
Buyer power High Low -
Supplier power High Low -
Threat of substitute products or services High
Low -
Threat of new entrants High Low -
Rivalry among existing competitors High Low -
Eco-Pole Ashtray
10
Business Strategy
Porters Five Forces Model Gaining a
Competitive Advantage
Buyer power need to reduce. Make changing
business difficult - for example, loyalty
programs.
Supplier power need to reduce. Use standardised
parts that can be obtained from multiple
suppliers.
Threat of substitute products or services need
to reduce. Increase quality, lower price, improve
after purchase service, etc.
Threat of new entrants increase entry barriers.
Improve brand name recognition, tie up
distribution channels, etc.
Rivalry among existing competitors need to
reduce. Brand loyalty and switching costs need to
be increased.
11
Business Strategy
Entering a new market
Organizations typically follow a strategy when
entering a new market
A broad strategy aims to target a large market
segment
A focused strategy aims to target a niche market
within the broader market
Porter has identified three generic strategies
based around these ideas
12
Business Strategy
Entering a new market
13
Business Strategy
Value Chain Analysis
Once an organization chooses its strategy, it can
use tools such as the value chain analysis to
determine how a competitive advantage can be
achieved.
A value chain views an organization as a series
of processes, each of which adds value to the
product or service
14
Business Strategy
Value Chain Analysis
To gain a competitive advantage the value chain
must enable the organisation to provide unique
value to its customers.
This may be expressed as lower costs or superior
benefits to the customer.
IT can used to support those activities which
have been targeted as being important in adding
value.
15
Business Strategy
A video will be played from the textbook web site
featuring Panera Bread.
  • As you watch the movie contemplate the following
    questions
  • How does CEO Ron Shaich use employee empowerment
    to affect Porters Five Forces?
  • What type of generic strategy is Panera Bread
    using?
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