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Persuasive Appeals

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Title: Persuasive Appeals


1
Persuasive Appeals
  • Introducing the concepts of Ethos, Logos Pathos

2
Journal Persuasive Appeals
  • WRITE ABOUT
  • A time recently when you tired to persuade
    someone to do something or when someone tried to
    persuade you to do something.

3
Appeal? Define please...
  • An earnest request for something important (an
    appeal for help)
  • A formal request in court for a decision to be
    changed
  • A quality that makes people like something
  • The power or ability to attract, interest, amuse,
    or stimulate the mind or emotions

4
Arguments
  • Authors purposefully do certain things to
    persuade us to believe what they are saying.
  • They use all the tools at their disposal to
    attract our interest, amuse us, entertain us,
    and/or stimulate our minds or emotions.

5
Quite frankly...we do this all the time
  • In your journal, take a few moments to write
    about
  • a time recently when you tried to persuade
    someone to do something
  • or
  • when someone tried to persuade you to do something

6
Lets take a closer look at appeals
Appeals Clip
7
Persuasive Appeals
  • Appeals to Reason (logos) are the proof, or
    apparent proof of the words themselves.
  • Appeals to Emotion (pathos) - putting the
    audience into a certain frame of mind.
  • Appeals to Ethics (ethos) - The personal
    character of the speaker.

8
Appeal to Reason (Logos)
  • Reason (logos) - support of claims with concrete,
    specific data
  • Appeals to Reason can be inductive or deductive
  • Inductive means starting with evidence which
    leads to a generalization
  • Deductive means starting with a general
    observations and moving to specifics

9
Appeal to Reason (Logos)
  • Typically supported by evidence
  • Facts - can be proven
  • Expert opinion or quotations
  • Definitions - statements of meaning
  • Statistics - offer scientific support
  • Examples - powerful illustrations
  • Anecdotes - incidents based on personal
    experiences

10
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11
Appeal to Ethics (Ethos)
  • Ethics (ethos) means convincing by the character
    of the author. We tend to believe people whom we
    respect (or that show respect to us)
  • Appeals to ethics is used to convince readers
    that the author is being fair and honest and well
    informed so that readers will trust values and
    intentions.
  • Ethical appeals avoid the use of negatively
    charged/loaded words.

12
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13
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14
Appeal to Emotions (Pathos)
  • Appealing via pathos is persuading by appealing
    to the readers emotions. A carefully reasoned
    argument can be strengthened by an emotional
    appeal.
  • Description or narration often from a persons own
    experience.
  • The authors point of view puts the reader in a
    certain frame of mind through the evidence
    itself, but also through carefully chosen words
    with positive or negative connotations that can
    sway readers emotions.

15
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16
Go back to your quick write
  • What types of persuasive appeals did you use?
  • Were they effective? Why?
  • Is there a type of appeal you could have used,
    but didnt?

17
Your Task
  • In groups create a commercial using a variety of
    persuasive techniques.
  • VIDEO Extra Credit
  • Your group will perform your commercial on Friday!

18
Examples
  • http//www.youtube.com/watch?vbHMQEggEG4kfeatur
    erelated http//www.youtube.com/watch?vBoE5zaAj
    r8Qfeaturerelated
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