Enhancing%20Apple

1
Enhancing Apples Ecosystem

• Team 1 - Nir Hertz and Ronald Jordan

2
Apples Ecosystem Beats Acquisition

• Brand Recognition/Customer loyalty
• Control over user experience
• Beats Electronics

3
Looking towards the future

• Health Application

• Patents

4
The Problem

• Health applicationrequires manual entries

• Making the technologyTimeMoney

5
Valencell, Apple, and Beats

• Ecosystem Completed Cycle
• Fully integrate into earphones
• Health App - live data
• Device transferable
• Apple watch
• Earphones
• Beats Music

6
How It Will Work?

• Earphones - accurately track fitness biometrics
• iPhone - Viewlive data
• Beats Music - audio feedbackbased on data

7
Valencell PerformTek Sensor

• So small, it fits in your ear
• Eliminates need forother devices
• Accelerometer Optical Device

8
Wearable Computing Tech

• WearableTechnology
• FitnessTracker40

9
Wearable Computing Tech Revenue

• Wearable
• Technology
• Fitness Revenue
• Forecast91.5M

10
Potential Costs

• Major Costs
• Licensing - charge /device
• OR
• Acquisition - More efficient
• Minor Costs
• Integration/Manufacturing Costs
• Marketing Costs

11
Potential Benefits

• Patent/Licensing rights
• Increase in revenue
• Better customer loyalty
• Major competitor in more industries
• Wearable Technology-19B
• Health and Fitness Applications-26B
• Internet Radio Streaming-1.3B

12
Drawback/Solution 1

• Users that dont useApple/Beats earphones
• Wrist Band - SameTechnology, ButDifferent
• Apple Watch

13
Drawback/Solution 2

• Need data/WiFifor Beats Music
• Beats Music cansave a playlistto your iPhone

14
Enhancing Apples Ecosystem

• Team 1 - Nir Hertz and Ronald Jordan