Enhancing visibility and credibility through action

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Enhancing visibility and credibility through
actionZonta says NO - A campaign to fight
Violence Against Women proposed to the ZI
Board by the ZI PRComms CommitteeOctober 2012
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• Goals
•  
• To engage all parts of the Zonta world starting
  November 2012
• To raise awareness of the topic internally
• To stimulate actions to fight violence against
  women (VAW)
• To spread news of Zontas accomplishments in
  this field and on-going efforts
• To increase Zontas visibility

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Message   Zonta says NO to violence against
women. 
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• Campaign Principles
•  
• This campaign is an ownership campaign Fighting
  violence against women is an integral part of our
  activities as a Zontian.
• The action is local / regional (projects,
  fundraisers, events).
• The action is international (via zonta.org,
  social media and DCs).
• Action and communications use our relationship
  with UN Women.
• Coordination is central.
• The campaign is with all its actions a PR tool
  to promote Zontas actions on VAW on-going and
  future ones.

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• Integrated approach that will combine activities
  of
• other ZI Committees and use...
•  
• the 2013 UN CSW topic VAW and UN Womens
  support
• dates such as IWD, 11/25 and UN 16 days of
  activism
• Zonta e-newsletters and The Zontian
• a special section on zonta.org
• Social Media
• campaign item(s), e.g. orange ribbon
• District Conferences and Area Meetings
• local, regional PR
• one common action for all clubs / members on
  Nov. 25th 2013 visualization of number of
  reported victims of VAW within local community /
  area.

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Timeframe   November 2012 Kick-off of central
campaign November 25 thru December 10, 2013 One
common action for all clubs/members on November
25th, 2013 and local actions. On ZI website
online pledge and/or online discussion January
2014 actions and internal comms continue
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Joint action
Inf. Gov.

Inf. Memb.
Section Web
Zontian
DCs
Service comp.
e- News- letter
Joint action
12/10 12/11 12/12 13/1 13/2
13/3 13/4 13/5 13/6 13/7 13/8
13/9 13/10 13/11 13/12
Kick-off Setup
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• Campaign Part 1 -gt Kick-off
• November 2012
• Engaging Governors and D-PR-Chairmen, starter
  kit/presentation, QA
• Special Campaign section on our website goes
  live
• Email announcement to all members
• December 2012
• IPRComms Committee liaisons to Districts
  follow-up

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• Campaign Part 1 -gt Set-up
• December 2012 thru November 2013
• Clubs will prepare for November 2013, conduct
  local research, select a project or continue
  their respective project, share information about
  activities, prepare local action and
  local/central event
• Planning will be accompanied by international
  action (CSW), e-Newsletter, website, The Zontian,
  International Committees supporting Districts and
  Clubs
• Service Committees project competition could
  feature a VAW project and be therefore directly
  linked to the campaign

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• Campaign Part 2
•  
• November 25, 2013 Common Action
• e.g. all Zontians wear an orange wrist band with
  Zonta logo (made available through the Zonta
  Store), pictures will be e-mailed to HQ and
  immediately posted on the Web site
• Local action in all cities with ZC visualize
  the (reported/estimated) number of victims of VAW
  in the community, media events etc.
• Kick-off for 16 Days of Activism

Visualization of victims, Silent Wittnesses
campaign displaying silhouettes, as an example.