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Srishti Chawla

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Many key items are missing like eye primer Literature review India is inching its way towards becoming the next boom ... Buzz feed news(2014) NDTV profits(2012 ... – PowerPoint PPT presentation

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Title: Srishti Chawla


1
Presented by- Srishti Chawla Shubham
Rastogi Shraddha Bansal
2
INTRODUCTION
Inglot company was established over 25 years ago
by wojtek Inglot.
Inglot has launched the world s first ever
breathable nail enamel.
It includes skin care, body and hair care,
fragrances and preservatives are the main
ingredients.
The range consists over 1500 lip colours,600 ways
to enhance your eyes.
3
PLACE
PRODUCT
Producing high quality products like eye makeup,
face cosmetics
Operating more than 50 countries
PROMOTION
PRICE
Inglot promotes its products through Facebook,
twitter and magazine
It ranges from rs 350-1500
4
Competitors Analysis
Competitors goals -High quality
products. -Innovative to meet the need of all
ages women.
Competitors reactivity -International and
national awareness of the brand. -Global
expansion.
Organizational competitors -Mac -Saphora -Chambor
-Maybelline
5
SWOT ANALYSIS
STRENGHTS -Quality products -Experience in
cosmetics production
WEAKNESS -The sales are low -No fully effective
communication and management of tasks
Opportunities -Innovation -Product and
service -Covers the need of women
Threats -Competition -Price wars -Saturation of
market
6
Teenage and middle age women walk in the store
of Inglot. They are generally the upper middle
class women.
Primary research
There are trained consultant who help the
customers to try the products.
Any person who carry a pearl identity card gets
10 off.
There is more of nail enamel and lipsticks
collection than any other product.
7
Problem statement
Less availability of Inglot stores which effects
the sales.
Stores are less only three malls in Delhi.
Many key items are missing like eye primer
8
Literature review
According to Indian business (2015)
organized
Retail sector
unorganised
Buzz feed news(2014)
According to Indian business (2015)
India is inching its way towards becoming the
next boom industry
Consumers has started receiving information from
online sources

NDTV profits(2012).
Costumers do not prefer buying online as they
think that the website is not relevant
9
Knowledge gap
The problem highlighted is less availability of
retail stores. As per the study of the research
reports, the consumers want more of retail
outlets for the purchase of cosmetics. Inglot is
not focusing on promoting its products.
Therefore, it is losing its customers dueto less
availability of retail stores.
10
Research Methodology
-To understand the impact of less availability
of stores on customers -This research is casual
in nature because it studies the impact of one
variable on the other. -Through primary and
secondary sources. -Primary study through
questionnaire , personal interviews and secondary
through reports and journals. -Women using
cosmetic in Delhi -100 respondents- non
probability convenience sampling. -Analyized
with the help of statistics.(chi square) -
-
Research objective
Research design
Data collection method
Data collection tool
Sample design
Data analysis
11
Demographic findings
18-20 years ------- 35 21-26 years ------
42 27-30 years ------ 23
27-30
18-20
21-26
others
Graduate -33 Post graduate -33 Higher
studies-27 other-7
graduate
Higher studies
Post graduate
12
Psychographic findings
Chi square test
There is significant relationship between the two
variables,i.e. respondent's occupation and their
preference for improvement in the brand
13
Conclusion
Inglot is a luxury brand specializing in
lipsticks and eye shadows it has wide range of
colors and high quality products but due to less
availability of stores people cant access brand
easily.
Recommendation
There is less availability of stores which leads
to a disinterest of customers who are not able to
access. In order to stabilize in the Indian
market brand should open more stores .  
14
Referencing
Buzz Feed News (2014) Consumers may not know they
are getting lower -quality clothes at outlet
stores. Online Available from
http//www.buzzfeed.com/sapna/customers-finally-aw
are-that-most-outlet-merchandise-is-now.nwzde6Rby
Accessed date 21st February 2015 Balachander,
S. Farquhar, P.( 1994) Gaining more by stocking
less A competitive analysis of product quality.
Marketing science Online Available from
http//search.proquest.com Accessed date 22nd
February 2015 Bantug, M.(2013) MY INGLOT FREEDOM
SYSTEM 5-EYESHADOW PALETTE Online Available
from http//thebeautybeeblog.com/2013/10/08/my-in
glot-freedom-system-5-eyeshadow-palette/ Accessed
date 26th February 2015 Corralista.(2014)Makeu
p and beauty blog.online. Available
fromhttp//corallista.com/tag/inglot-india/ Acce
ssed date1st February 2015   Coughlan, A.
Soberman, D. (1999) Good marketing to bad
consumers outlet malls, gray market and
warehouse sales. Econometrica Online Available
from http//www.insead.edu/facultyresearch/resear
ch/doc.cfm?did1037 Accessed date 22nd February
2015
15
Fishman, C. (2003) The wall-mart you dont know.
Online Available from http//www.fastcompany.co
m/47593/wal-mart-you-dont-know Accessed date
22nd February 2015 Hong Lu, P. (1996) customer
satisfaction towards retailers. Gotland
University Online Available from
http//search.proquest.com Accessed date 22nd
February 2015 Ingot.(2015) About Inglot.online
Available from http//inglotcosmetics.com/about.u
s/page/554.   Accessed on1st February
2015   Images beauty and wellness
bureau.(2010)Inglot plans expansions.online.
Available fromhttp//www.indiaretailing.com/7/34/
1704/Inglot-plans-expansions. Accessed on1st
February 2015 Kalhan, A.(2007) Impact of malls
on small shops and hawkers.Online Available
from http//indiafdiwatch.org/wpcontent/uploads/2
013/03/EPW_study_on_impact_of_malls_on_retailers.p
df Accessed date 25th February
2015 Maitri.(2014) List of inglot cosmetic
stores in India.Online Available from
http//www.wiseshe.com/2014/05/list-of-inglot-cosm
etic-stores-india.html Accessed date 25th
February 2015 http//adingor.es/congresos/web/upl
oads/cio/cio2011/marketing/773-778.pdf Accessed
date 26th February 2015
16
Major barnds.(2013)Inglot cosmetics.online.Avail
able fromhttp//www.majorbrands.in/brand/cl_2-c_2
735/cosmetics/eyes/eyeliner.html. Miele. (2011)
Unboxed and re-conditioned products at greatly
reduced prices. Available from
http//www.miele.co.uk/showrooms/outletstore/ Acc
essed date 22nd February 201 Accessed on1st
February NDTV profits.(2012) FDI in retail
reform push to have good impact on organised
employment, say experts.Online Available from
http//profit.ndtv.com/news/economy/article-fdi-in
-retail-reform-push-to-have-good-impact-on-organis
ed-employment-say-experts-311476 Accessed date
26th February 2015 Slide share.(2014) marketing
plan for inglot cosmetics.online Available
from HTTP//WWW.Slideshare.net/BraYlmaz2/marketin
g-plan-export-from-Poland-to-Turkey Accessed
date 21st march 2015 Shayoni.(2011) Inglot
For-Oh-One Lippe - The Matt Coral.Online
Available fromhttp//www.sweetandbitterblog.com/2
011/12/inglot-for-oh-one-lippe-matt-coral.html?m1
Accessed date 26th February 2015 Saxena, J.
Jain, R. Jarad, R. Paramanik, R. And other.(2005)
Impact of malls on sales and turnover of small
shop keepers An empirical analysis of Pune
City.Online adignos. Available from
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