CAF to CCI

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CAF to CCI

• Marion Amartey
• Head of International Development
• CAF

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Corporate Social Responsibility
Triple Bottom Line Reporting
Environment Social
Financial
Human Rights
CCI Supply Chain
Management Community Engagement Gifts in
Kind Cash Donations (CAF) Employee
Engagement Fundraising (CAF) Matching
(CAF) Volunteer Awards Programme
(CAF) Employee Cash Giving (CAF) Consultancy
(CAF)
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CAF - Caught in the debate

• The triple bottom line approach to reporting,
  threw CAF into the CSR debate.
• We struggled to become a defined component of the
  genre. CCI Corporate Community Investment is
  what we do.
• The problem was, many companies see CCI and CSR
  are part of the same coin.
• Companies develop their community character
  (stakeholder interaction) through their
  philanthropic activities.

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CAF Vision

• Vision
• A world in which giving in a committed and
  effective way is a recognised part of everyday
  life.
• Purpose
• CAF is the not for profit organisation committed
  to effective giving, both locally and
  internationally.
• For individuals, we have created a range of ways
  to make giving to charity simple and tax
  effective.
• For businesses, we offer solutions to help
  achieve social and community goals.
• For charities, we have a variety of services to
  help make more of whats given.

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What we actually do.

• Competencies
• Corporate and Donor Services
• Research, lobbying and advocacy, training
• Banking and Investment models - Not for profit
  services
• Reach
• Australia, Belgium, Bulgaria, India, Russia
• South Africa, U.K. USA
• 1.5 billion under management 2003/4
• 30 years old and developing.

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Corporate Community Investment

• A Community Investment programme can be
  characterised by a variety of inputs. Key
  components of many partnerships include
• CASH - Gifts, grants, payroll donations
• TIME - Volunteerism, Secondments, Mentoring
• GIFTS IN KIND donating product, office space or
  resources
• Cause Related Marketing / Sponsorship linking
  the sale of goods and services to a charitable
  cause

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Boots and Payroll Giving

• Boots PLC, one of the UKs best known
  retailers has met with astonishing success
  following the pilot promotion of its Payroll
  Giving Scheme.
• After two a week campaign Boots employees pledged
  to raise over 55,000 a year for their favourite
  charities.
• The first phase of the promotion concentrated on
  the companies 8,000 staff who work in its head
  office in Nottingham.
• Over the course of two weeks, posters were
  displayed on staff notice boards, announcements
  were posted on the company intranet and flyers.
• After a two week campaign, 620 donations were
  made by 467 members of staff

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Unilever Employee Volunteers

• Unilever, a multinational with a long
  history of charitable activity has always placed
  volunteering at the heart of its Corporate
  Community Investment strategy.
• In 2001 it devised the Unilever Volunteer Awards
  to acknowledge and reward the community work of
  its employees.
• The awards were open to all Unilever staff who
  volunteer in the community.
• Over 250 employees applied from all over the
  country, 50,000 given to charity.

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Business Benefits Sought

• Marketing building brand familiarity and
  
  favorability, sales
  promotions
• Human Resources boosting staff morale
• developing team building skills
  management development
• Public Affairs creating platforms for
  dialogue with national and local
  level opinion formers
• Public Relations generating positive media
  coverage
• Financial increased sales

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The Future?

• Historical perspective
• 1980s Corporate Philanthropy
• 1990 2000 Corporate Community
  Investment
• 2000 Corporate Social Responsibilit
  y
• 2004 Smart thinking brands