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Chapter One

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ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N ... robbins ... Prentice Hall Inc. Other ... – PowerPoint PPT presentation

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Title: Chapter One


1
Chapter One
  • ???????

2
?????,???
  • ?????????
  • ??????????
  • ???????
  • ???????????
  • ????????????????
  • ????????

3
???????
  • 2.1 ????
  • 2.2 ??
  • 2.3 ??

4
2.1 ???? 1/2
????
???????,???????????????????????????????
5
???? 2/2
  • ??
  • ??
  • ????

6
??
??????

????,??????
??????
?????????????,??????????
??????
????????????????,???????????
???????
  • ????????,??????
  • ?????????,?U???

7
??
  • ?????????????????
  • ????????????
  • ?????????????

8
??????
  • ??
  • ?????????
  • ??
  • ??????????
  • ????
  • ???????

9
2.2 ??
  • ??
  • ????
  • ????????

10
??
??(ability)
?????????????,????????
??(intellectual ability)
?????????????????????
????(multiple intelligence)
?????,????????????????? ?????? ?????????? ?????
???? ???????????
11
?? 2-1 ???????
?? ?? ??
???? ????????? ?????????
???? ????????,?????????? ??????????
???? ???????,??????????????? ?????????????????
???? ????????????????????,???????? ??????????????????
???? ?????????????????????? ???????????,???????
???? ?????????????????????? ?????????????????
??? ?????????????? ??????????????????
12
????
????
??????????????????? ????????
13
?? 2-2 ?????????

???? ???? ??????????????
???? ????????????
???? ?????????
???? ???????????,????????

????
???? ???????????????
???? ????????????

????
????? ???????????????
?? ?????????????????
?? ????????????????
14
????????
????? ???
????????????,????????
15
2.3 ??
  • ?????
  • ????
  • ???????????
  • ???????
  • ???????
  • ???????

16
?????
?????
????,??????????
  • ??
  • ??
  • ???????
  • ??????

17
????
  • ????????(classical conditioning)
  • ????????(operant conditioning)
  • ??????(social learning theory)

18
??????
??????
????????????????????,?????
  • ????
  • ?????(Unconditioned stimulus)
  • ?????(Unconditioned response)
  • ????(Conditioned stimulus)
  • ????(Conditioned response)

19
????
  • ??????????????Pavlov??
  • ?????????????????????
  • ???????????,???????????????????????,????????,????
    ???????????????,????????????????????

????(I. Pavlov)
???????????
20
  • ?????????????????????????????????????
  • ????(Pavlov??)???????????????????????????????
  • ?????? ????(????)
  • ?????
  • ??????(????????)

21
(No Transcript)
22
  • ?????????

23
??????
???????????,????????
24
??????
????
????????,???????????????
  • ????
  • ?????? (????)??
  • ??? (???) ??
  • ????

25
????
  • F(??)??,?????????
  • ???????,????????????
  • ??????,??????
  • ???????????????,???????????????

26
??????
  • ???????????????
  • ?????????
  • ????????(?????)??????
  • ????????,??????

27
???????
  • ????(Attentional process)
  • ?????????????????,?????????,??????????
  • ????(Retention process)
  • ?????????????????
  • ??????(Motor reproduction process)
  • ??????,??????
  • ????(Reinforcement process)
  • ????????,?????????????

28
??????????? 1/4
  • ??????,??????????????
  • ????(Positive reinforcement)
  • ??????????
  • EX??????????
  • ????(Negative reinforcement)
  • ??????????????????
  • EX???????????,?????????,????????

29
??????????? 2/4
  • ??(Punishment)
  • ?????????,????????
  • ??????,????2????
  • ??(Extinction)
  • ??????????????
  • ??????????,??????????????,??????????????

30
??????????? 3/4
  • ???????
  • ?????????????

????(Positive Reinforcement) Ex??
????(Negative Reinforcement) Ex???
?? ?? ?? ??
??(Extinction) Ex??
??(Punishment) Ex???
31
???????? 4/4
  • ????????,?????????????????
  • ??????????,???????????
  • ???????(timing),??????????????? ?

32
??????? 1/3
?????
??????,??????
?????
  • ??????????????,????????,???????????????????
  • ???(ratio schedules)
  • ???(internal schedules)

33
??????? 2/3--????????
???
?????????????
???
???????????????
??
??????
??
??????
34
??????? 3/3---????????
???? ???? ??????? ??
??? ?????????? ???,???????? ??
????? ????????????? ????,???????? ????
????? ?????????,???????? ?????????,???? ?????? ???,?? ?????
????? ??????????,????? ???,????,????? ?????
????? ??????????,?????? ????,???????? ???
35
???????
???????????????
  • ???????????????
  • ????????????
  • ???????????
  • ?????????
  • ?????????
  • ??????

36
???????
  • ??????????
  • ???????????
  • EX????????????
  • ????
  • ?????????,?????????
  • ???????? VS. ????

37
???????
  • ????????
  • ??????????????
  • EX????
  • ????
  • ???????,????????????
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