Nutrition Professional in Private Practice - PowerPoint PPT Presentation

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Nutrition Professional in Private Practice

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Title: Nutrition Professional in Private Practice


1
Nutrition Professional in Private Practice
2
Private Practice
  • Reasons for the growing trend
  • Loss of jobs
  • Desire for autonomy
  • Set work schedules (work-life balance)
  • Greater interest from general public in nutrition
  • DC has consulting dietitians network and private
    practice manual

3
Private Practice
  • Which skill areas will help someone in private
    practice to gain the competitive edge?
  • Marketing!
  • Marketing strategy or business plan needed
  • How to sell service create image

4
Private Practice
  • What qualities needed for future private
    practitioners?
  • Entrepreneurial approach
  • Determination, perseverance, and initiative
  • Self confidence and speed in decision making
    helps manage
  • Self-directed, action-oriented, energetic,
    tolerant of uncertainty

5
Private Practice
  • Possible work settings?
  • Everywhere!
  • Private office, medical centre, nursing homes,
    schools, private home, etc. etc.
  • Possible practice roles?
  • All!
  • Group education, research, evaluation, program
    design, individual counseling. . .

6
Starting a Private Practice
  • Know potential location
  • Willing to pay for service?
  • Acquire marketing skills
  • Ensure sufficient funds
  • Up to 3 years to establish practice

7
Starting a Private Practice
  • Know how to create contracts
  • lawyer needed?
  • Set fees and hours of work
  • Network!
  • Dont limit practice to one nutrition area

8
Setting Fees
  • 3 categories of business costs
  • Salary
  • Benefits
  • Business and office expenses
  • Competition charges??
  • Use fee schedule as guide
  • Charge fair competitive fee

9
Required Readings
  • Hasler, Brown, Burns. (2009). ADA Position
    paper. Functional Foods.
  • Ryan-Harshman, Vogel. (2009). Nutritional
    genomics A new frontier.
  • Morin, Castle. (2009, April). Nutritional
    genomics Are Canadian consumers interested?
  • Morin, Castle. (2009, June). Knowledge and
    perceptions of nutritional genomics among
    Canadian healthcare professionals.
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