Pay Per View: A Library

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Pay Per View A Librarys Perspective

• Beth R. Bernhardt
• Electronic Journals/Document Delivery Librarian
• University of North Carolina at Greensboro
• NC Serials Conference April 3-4, 2003

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UNC Greensboro

• Doctoral/Research-Intensive University
• Degree Programs
• 100 undergraduate
• 59 masters
• 14 doctoral
• Enrollment (Fall 2002)
• 10,751 undergraduate
• 3,167 graduate
• Faculty - 766

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Walter Clinton Jackson Library

• Collection
• 2.8 million items (books, gov docs microforms)
• 4,589 print/microform serial subscriptions
• 14,966 electronic journals
• 149 online CD-ROM databases
• 300 computers, 11 servers
• 83 library faculty staff
• Music Library 47,000 items

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Reasons to Provide Pay Per View

• More journal titles to your users
• More backfiles available
• Quicker access to journal articles than
  conventional interlibrary loan
• Collection development tool

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Pay Per View Options at UNCG

• EBSCO Pay Per View 1644 titles
• FirstSearch Pay Per View 83 titles
• AIP Deposit Account 26 titles
• Ingenta Pay Per View titles
• Science Direct 383 titles
• TOTAL 2511 titles

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Setting up Access

• Add title access through UNCGs Journal Finder
  tool
• Try to make access seamless and user friendly
• Send all patrons through authentication
• Authentication alerts the patron that the article
  they want will cost the library a certain amount
  of money
• Authentication on campus as well as off campus

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Criteria for selection

• Do not own a subscription to the journal
• Have print but dont have access electronically
  (usually an upcharge added to the pricing)
• Have access electronically through an aggregator,
  but there is an embargo on that title

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Examples of Setup

• Example of a FirstSearch title
• Example of an EBSCO title
• Example of an AIP title

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Examples of Setup

• Example of an Ingenta title
• Example of a Science Direct title

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FirstSearch usage statistics

• FirstSearch (from 12/1/01 12/31/02)
• 83 titles available
• 84 Articles ordered from 28 unique titles
• 257 accesses to FirstSearch Pay Per View through
  Journal Finder
• Average Cost 22.75

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Ebsco usage statistics

• Ebsco (from 12/1/01 12/31/02)
• 1644 titles available
• 1169 Articles Ordered from 360 unique titles
• 9758 accesses to Ebsco Pay Per View through
  Journal Finder
• Average Cost 19.48

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AIP usage statistics

• AIP (from 12/1/01 12/31/02)
• 38 Articles Ordered
• 230 accesses to AIP titles through Journal Finder
• Average Cost 10.00

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Ingenta usage statistics

• ONLY from 12/1/02 to 2/28/03
• 287 titles available
• 36 articles ordered from 14 unique titles
• 695 accesses to Ingenta Pay Per View through
  Journal Finder
• Average Cost 22.65

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Science Direct usage statistics

• ONLY from 1/1/02 to 3/31/03
• 383 titles available
• 35 articles ordered from 23 unique titles
• 324 accesses to Science Direct Pay Per View
  through Journal Finder
• Average Cost 22.00

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Total Costs
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Impact on Interlibrary Loan

• Photocopies requested in 2000-01
• 6371
• Photocopies requested in 2001-02
• 5041
• A decrease of 26

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Impact on Interlibrary Loan

• 2003 Statistics for January through March 31,
  2003

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Impact on Collection Development

• Looked at titles ordered from 12/1/01 to 12/31/02
• Created spreadsheets that include dates, titles,
  costs, owned in print, and electronic
  availability through other vendors
• Looked for patterns of ordering over 12 months
• Recommended 15 titles for addition to the library
  subscription collection for 2003

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Impact on Collection Development
Overview of titles purchased
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Impact on Collection Development

• Example of a title that will be added to the
  collection
• Current Directions in Psychological Science
• 19 articles for 21.00/per article were purchased
  over 12 months
• Purchasing pattern of 1 to 2 articles a month
• Electronic subscription costs approximately 280

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Impact on Collection Development

• Example of a title owned in print that had an
  upcharge for electronic access to be added to
  the collection.
• Social Indicators Research
• 11 articles for 20.50/article were purchased
  over 12 months
• Purchasing pattern of 1 to 2 articles a month
• Costs 200.00 to add electronic access

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Future Plans

• Continue to monitor pay per view statistics
• Continue to encourage publishers and vendors to
  allow for a seamless user friendly pay per view
  option
• Continue to add pay per view title access

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• Research has consistently shown, not
  surprisingly, that access is more cost-effective
  for infrequently used titles, while ownership is
  more effective for frequently used items.
• - Nisonger
• Collection Management
• V.26, no.1

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For more information contact

• Beth Bernhardt
• Electronic Journals / Document Delivery Librarian
• Jackson Library
• UNCG
• P.O.Box 26170
• Greensboro, NC 27402
• 336-256-1210