What is Rhetoric? - PowerPoint PPT Presentation

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What is Rhetoric?

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Title: PowerPoint Presentation Author: Chris Haskett Last modified by: svictor Created Date: 9/21/2006 5:37:56 AM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: What is Rhetoric?


1
What is Rhetoric?
2
Definition of Rhetoric
  • Rhetoric (n) - the art of speaking or writing
    effectively.
  • Content WHAT
  • Rhetoric HOW

3
  • Rhetoric is HOW we give the impressions we give.
    HOW we say what we say, do what we do, write what
    we write.
  • Rhetoric is all around us in conversation, in
    movies, in advertisements and books, in body
    language, and in art. We employ rhetoric whether
    were conscious of it or not. . .

4
The goal of persuasion is to change others point
of view or to move others to take action.
5
  • . . .but becoming conscious of how rhetoric works
    can be transforming this consciousness can alter
    our speaking, reading, and writing, making us
    more successful and able communicators and more
    discerning audiences.

6
Aristotle and The Art of Rhetoric
  • Aristotle (384 - 322 BC Greece)
  • More than any other thinker, Aristotle
    determined the orientation and content of Western
    intellectual history.
  • Author of systems of thought
  • we still use todayboth in
  • philosophy and science.

7
Aristotles Rhetorical Triangle
  • Aristotle believed that to make convincing
    arguments, writers needed to look at three
    elements the speakers persona, the audience,
    and the subject matter.
  • Writers must take into account all three--they
    are connected and interdependent.

8
What is logos, ethos, and pathos?
  • Logos Logic, Reason, Facts
  • Ethos Ethics, Image, Credibility
  • Pathos Emotions (Passion)

9
Logos, Ethos, Pathos
  • Using logos, ethos, and pathos will help you to
    master the art of persuasion.
  • Through language, you will be able to change
    the point of view of others!
  • Through language, you will be able to motivate
    others to take action!

10
Logos
  • Logos is an argument based on facts, evidence and
    reason.
  • Using logos means appealing to the readers sense
    of what is logical.

11
Logos Example
  • Eighty percent of the writers interviewed said
    they write at least four rough drafts before they
    publish a piece of writing.

12
Ethos
  • Ethos is an argument based on character.
  • Using ethos means the writer or speaker appeals
    to the audiences sense of ethical behavior. The
    writer or speaker presents him or herself to the
    audience as credible, trustworthy, honest and
    ethical.

13
Ethos Example
  • I have been teaching writing for twenty years .
    . .
  • Or
  • I am an ethical expert, so believe what I say.

14
Pathos
  • Pathos argument based on feelings
  • Using pathos means appealing to readers emotions
    and feelings.

15
Pathos Example
  • She stood before the class preparing to present
    her speech. She regretted not rehearsing the
    night before. Her knees shook, her breath grew
    shallow, and colored spots danced before her
    eyes. She gripped the podium and hoped she would
    not pass out in front of her classmates.

16
Review
  • Logos logic
  • Logos is an argument based on facts, evidence and
    reason.
  • Using logos means appealing to the readers sense
    of what is logical.

17
Review
  • Ethos Ethics / Image
  • Ethos is an argument based on character.
  • The writer or speaker presents him or herself to
    the reader as credible, trustworthy, honest and
    ethical.

18
Review
  • Pathos argument based on feelings
  • Using pathos means appealing to readers emotions
    and feelings.
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