Welcome to AB140

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Welcome to AB140

• Introduction to Management

Unit 3 Seminar Planning
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Agenda

• General Questions and Announcements
• Introduction
• Levels of Planning
• Mission
• Strategic Vision
• Recap
• Unit 3 Assignment Q A
• Conclusion of Seminar

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Introduction

• In Unit 3, we are considering
• That planning is one of the four primary
  functions of management.
• That planning involves a systematic process of
  making decisions about goals and activities that
  will be carried out by individuals, groups, and
  the organization.
• That successful management depends on an accurate
  and thorough evaluation of the organization's
  environment.

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Levels of Planning

• In a business sense, how many levels of planning
  do you imagine that there are?
• Can you name them?

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3 Levels

• There are levels of planning that go hand-in-hand
  with the three levels of Management. What are the
  three levels of management?

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3 Levels of Planning

• There are 3 levels of management (top, middle,
  and frontline).
• The 3 levels of planning that correspond to each
  are
• Strategic (top-level)
• Tactical (middle-level)
• Operational (front-line level)

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Strategic Planning

• involves making decisions about the
  organizations long-term goals and strategies.
• Senior Executives (top level managers) are
  responsible for the development and execution of
  the business strategic plan.

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Tactical Planning

• translates the strategic goals into specific
  goals and plans related to carrying the strategy
  out using the various departments of the
  business.
• Middle managers generally are responsible for
  the development, communication, and execution of
  tactical planning.

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Operational Planning

• identifies the specific procedures and processes
  required at lower levels of the organization.
• Frontline managers usually focus on carrying out
  the day-to-day, routine tasks necessary to meet
  these functions.

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If you have questions or comments about the 3
levels of planning, please add them.
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Mission

• What is meant by a business mission?
• How would you define mission in your own words?

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Mission

• The first step in strategic planning is
  establishing a mission, vision, and goals for the
  business.
• Mission articulates (in varying degrees) the
  business purpose. It answers the question of why
  the business exists in the first place.
• what the business does, who its audience is,
  what its values are.

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Strategic Vision

• Note Vision Statements describe what the
  business is trying to become in the future where
  it sees itself becoming in the future.
• For example Redmond, WAs vision statement is
  Together we create a community of good
  neighbors.

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Assignment Questions

• There are 3 graded assignments in Unit 3. They
  are
• Discussion Board You are introduced as part of
  your reading assignment to the business case
  study, Sandwich Blitz, Inc. which we will
  continue to consider at various times throughout
  this course.
• Refer back to the description of the company and
  to your reading on Levels of Planning
• After completing the readings, in your judgment,
  what are some considerations that Dalman and Lei
  must have at each of the three levels (strategic,
  tactical, and operational) of planning for
  Sandwich Blitz, Inc?
• Be sure to address each of the three levels.

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Dropbox Assignment

• paraphrasing
• After reading the scenario about Dalman and Lei
  and the readings for Unit 3, what do you think
  are the strengths, weaknesses, opportunities, and
  threats (SWOT) that the business faces if Dalman
  and Lei commit to a large-scale expansion of
  their business?
• Be sure to identify at least one strength, one
  weakness, one opportunity, and one threat that
  apply to the scenario.

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Quiz

• Dont forget that you can take the Quiz as often
  as you need to during the Unit Week prior to the
  Tuesday midnight deadline until you get the score
  that you desire.

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Thank You for Attending!

• This concludes our seminar for Unit 3. I
  appreciate your taking the time out to join me
  and to invest in the concepts.

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Instructor Contact Information