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Introduction to Museum Management

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Introduction to Museum Management MUSE E-105 Instructor: John Durant Director, MIT Museum Adjunct Professor, Science, Technology & Society Program – PowerPoint PPT presentation

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Title: Introduction to Museum Management


1
Introduction to Museum Management
  • MUSE E-105
  • Instructor
  • John Durant
  • Director, MIT Museum
  • Adjunct Professor, Science, Technology Society
    Program
  • Massachusetts Institute of Technology

2
Todays Agenda
  1. Strategic Planning
  2. Knowing your Audience

3
1. Strategic Planning
  • What is a strategic plan?
  • A document setting out the optimal future for an
    organization and the changes required to achieve
    it (Lord Markert, p. 4)
  • Why create a strategic plan?
  • If you dont know where youre going, any plan
    will do(Peter Drucker)

4
Strategic Planning
  • Question
  • Whats the difference between between having a
    strategic plan and being strategic?

5
If You Want a Strategic Plan
  • Obtain Executive/Board agreement on the need for
    a strategic plan
  • Agree who will join the planning team
  • Scope out the planning process
  • What are the principal aims of the exercise?
  • What (if any) research will be needed?
  • What (if any) external consultants will be hired?
  • How long will it take and what will it cost?
  • How will you secure buy-in from the entire
    staff and board?

6
What to do next
  • Start with the mission (statement of purpose)
  • Make a frank assessment of where you are
  • Environmental scan
  • Comparison benchmarking
  • Work out where you want to be
  • Objectives
  • Priorities

7
Thendont forgetthe strategy!
  • A goal or objective is where you want to be
  • A strategy is the plan you make for how youre
    going to get there
  • Lots of strategic plans are heavy on goals and
    objectives and light on strategies

8
Assessing Where You Are
  • Some Useful Tools
  • Environmental Scanning
  • Benchmarking
  • Who should you measure yourself against?
  • How do you rate?
  • How do others rate you?
  • SWOT Analysis

9
Understanding the beast (!)
  • Three essential tensions
  • Collections versus communications
  • Process versus product
  • Mission versus margin
  • Three overlapping circles
  • Collections management
  • Communications (exhibitions, programs, PR
    marketing)
  • Administration/management

10
Setting Objectives
  • Successful objectives are
  • Clear
  • Credible
  • Achievable
  • Measurable
  • Few in number

11
Devising Strategies
  • Which key objectives must we fulfill?
  • What major assets do we bring to the task, and
    how will we deploy them?
  • What obstacles lie in our path, and how will we
    get round them?
  • What are the key milestones along the path?
  • Where should we start?

12
Getting from Here to There CHANGE
  • In most organizations change is
  • Suggestions, please!

13
Change Management
  • Question
  • Whats the biggest challenge in managing change?

14
Change Management
  • Answer
  • Getting everyone agreed about the fact that its
    really needed!
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