Internet Service - PowerPoint PPT Presentation


Title: Internet Service


1
???
??????
2
????
  • ???????????????????
  • ????????????????,????????????
  • ??????????
  • ?????????????????
  • ?????????,??????????????
  • ???????????????

3
Preview
  • ??????,?????????????????????,?????????????????????
    ??,???????????
  • ??????????????????,?????????????
  • ?????????????,??????????????????
  • ???????????????????

4
????-??????
  • eBay ????????,??????????????????,?????????,?????eB
    ay???????????USD25,?????5.25?????????USD1000,??
    ?1.5???
  • ?eBay????,??????????,??????????????????,??????????
    ?????????,??????????????????????????
  • ????????,?????????????????

5
??????????
  • ??????????????????????????,???????????????(airport
    kiosks)?????????????,????????????,??????????????
  • ????????(interaction)????????
  • ?5.1???????????????(Next slide)
  • ?? A ???????????????? ???????????????????????????
    ????????????????,???????????(?????????)

6
??????????-1
  • ?? B ????????????(Tech. assisted service
    encounter) ??????????????????????????????????????
    ???,???????????(??X???) ??????????????????????????
    ??????????????????????E?
  • ?? C ????????????(Tech. facilitated service
    encounter) ??????????????????????????????????????
    ???????????

7
??????????-2
  • ?? D ????????????(Tech. mediated service)
    ???????????????????,?????????????????????????????
    ???,????????????????????General
    Motors???????OnStar????????,??GPS???????????
  • ?? E ????????????(Tech. generated service)
    ???????????,?????????ATM,????????????????????????
    ??????

8
?5.1 ??????????

9
???????
  • ?????????????????????,????????????????????,???????
    ?????
  • ????????????????????,????????????????????
  • ?5.1?????????????(self-service technology,
    SST)????(NEXT SLIDE)
  • ?????????????????????????,????????????????????ATM?
    ?,??????????????????????

10
?5.1 ???????
11
???????
  • ????????,????????,?????????????,??????????????????
    ??,???????????????
  • ???????????????,?????????????????????????
  • ?????????????????,???????????????(?????)??????????
    ??????

12
????????
  • ??????????????????,????????????????,??????????(???
    ??) ?
  • David Collier???????
  • ???? (fixed sequence, F) ????????????????????,??
    ????????,?????????
  • ???? (variable sequence, V) ?????????,???????????
    ?,???????
  • ???? (playback, P) ??????????????????,???????

13
????????
  • ???? (numerical controlled, N)
    ?????????????????,??????,????????????
  • ??? (intelligent, I) ???????,????????,??????????
    ??????,?????????
  • ???? (expert system, E) ????????????????????,???
    ???????
  • ?????? (totally automated system, T)
    ?????????????,??????????????????,????????

14
???????
  • ????(e-commerce)?????????????,??????????????TCP/IP
    ?????URL?????????????????????????????????????
  • ????????????,?????????????????????????????????????
    ??????????????
  • ?????????(Amazon.com?Wine.com)
  • ??????????????
  • ????????????(Dell computer)
  • ??????(????)

15
???????
  • ????????????????????(????)
  • ?????????????????????????
  • ???????????????????FAQ????
  • ??On-line game.

16
?5.3 ??????????
  • ?????,??????????????????5.4?????????????????

17
?5.4 ??????????
18
????????
  • ????(??)??????????????,?????????,?????????????????
    ,???????????????
  • ?????????????(??)?????(????)???
  • ?????????????????????????

19
??????
  • Peter Weill?Michael Vitale)?????????????????????
  • ????? (content provider) ????????(????????)
  • ????(direct to customer) ?????????????,??????????
    ?(Amazon)
  • ???????????????????(?????)?????????????B2B-????(G
    eneral Electric supply) ?
  • ???(intermediary) ??????????????????,???????(eBay
    ) ?

20
??????
  • ??????(shared infrastructure) ??????????????,????
    ???????,???????????SABRE??,??????????
  • ??????(value-net integrator??????????????????????
    ?(7-Eleven?Konbini??????)
  • ????(virtual community) ??????????????,????????(M
    yspace)
  • ????(whole-of-enterprise) ????????????,??????????
    ??????????,???????????????????

21
?????
  • ???(scalability)????????,???????(??-????)????
  • ????????
  • ????????????(?????)
  • ???????
  • ?????????(?????)
  • ?5.5(next slide)??,?????????????,Kbb.com
    ???????????Everdream.com???????????????,??????????
    ????????

22
?5.5 ????????
23
????????-1
  • ??????????
  • ??????????????,????????,???????????????,?????????
  • ?????????(??)????????,???????
  • ?????????????

24
????????-2
  • ???????
  • ???????(technology readiness)??????????,??????????
    ???????????
  • ?????????????,????????????????????,??????????????
    ??????????

25
????????-3
  • ????????
  • ??????(radio frequency identification,
    RFID)???????????,?????? RFID ????????????????
  • ??
  • ???????????????????????

26
????
  • ??????????????????
  • ?????????????? Living.com ?????????????
  • ???????????????
  • ????????,???????
  • ????? 5.6 ??????????????

27
?5.2 ??????
28
?5.7 ???????
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About This Presentation
Title:

Internet Service

Description:

Title: Internet Service Author: James A. Fitzsimmons Last modified by: Stoney Tsai Created Date: 2/12/2000 12:24:03 AM Document presentation format – PowerPoint PPT presentation

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Transcript and Presenter's Notes

Title: Internet Service


1
???
??????
2
????
  • ???????????????????
  • ????????????????,????????????
  • ??????????
  • ?????????????????
  • ?????????,??????????????
  • ???????????????

3
Preview
  • ??????,?????????????????????,?????????????????????
    ??,???????????
  • ??????????????????,?????????????
  • ?????????????,??????????????????
  • ???????????????????

4
????-??????
  • eBay ????????,??????????????????,?????????,?????eB
    ay???????????USD25,?????5.25?????????USD1000,??
    ?1.5???
  • ?eBay????,??????????,??????????????????,??????????
    ?????????,??????????????????????????
  • ????????,?????????????????

5
??????????
  • ??????????????????????????,???????????????(airport
    kiosks)?????????????,????????????,??????????????
  • ????????(interaction)????????
  • ?5.1???????????????(Next slide)
  • ?? A ???????????????? ???????????????????????????
    ????????????????,???????????(?????????)

6
??????????-1
  • ?? B ????????????(Tech. assisted service
    encounter) ??????????????????????????????????????
    ???,???????????(??X???) ??????????????????????????
    ??????????????????????E?
  • ?? C ????????????(Tech. facilitated service
    encounter) ??????????????????????????????????????
    ???????????

7
??????????-2
  • ?? D ????????????(Tech. mediated service)
    ???????????????????,?????????????????????????????
    ???,????????????????????General
    Motors???????OnStar????????,??GPS???????????
  • ?? E ????????????(Tech. generated service)
    ???????????,?????????ATM,????????????????????????
    ??????

8
?5.1 ??????????

9
???????
  • ?????????????????????,????????????????????,???????
    ?????
  • ????????????????????,????????????????????
  • ?5.1?????????????(self-service technology,
    SST)????(NEXT SLIDE)
  • ?????????????????????????,????????????????????ATM?
    ?,??????????????????????

10
?5.1 ???????
11
???????
  • ????????,????????,?????????????,??????????????????
    ??,???????????????
  • ???????????????,?????????????????????????
  • ?????????????????,???????????????(?????)??????????
    ??????

12
????????
  • ??????????????????,????????????????,??????????(???
    ??) ?
  • David Collier???????
  • ???? (fixed sequence, F) ????????????????????,??
    ????????,?????????
  • ???? (variable sequence, V) ?????????,???????????
    ?,???????
  • ???? (playback, P) ??????????????????,???????

13
????????
  • ???? (numerical controlled, N)
    ?????????????????,??????,????????????
  • ??? (intelligent, I) ???????,????????,??????????
    ??????,?????????
  • ???? (expert system, E) ????????????????????,???
    ???????
  • ?????? (totally automated system, T)
    ?????????????,??????????????????,????????

14
???????
  • ????(e-commerce)?????????????,??????????????TCP/IP
    ?????URL?????????????????????????????????????
  • ????????????,?????????????????????????????????????
    ??????????????
  • ?????????(Amazon.com?Wine.com)
  • ??????????????
  • ????????????(Dell computer)
  • ??????(????)

15
???????
  • ????????????????????(????)
  • ?????????????????????????
  • ???????????????????FAQ????
  • ??On-line game.

16
?5.3 ??????????
  • ?????,??????????????????5.4?????????????????

17
?5.4 ??????????
18
????????
  • ????(??)??????????????,?????????,?????????????????
    ,???????????????
  • ?????????????(??)?????(????)???
  • ?????????????????????????

19
??????
  • Peter Weill?Michael Vitale)?????????????????????
  • ????? (content provider) ????????(????????)
  • ????(direct to customer) ?????????????,??????????
    ?(Amazon)
  • ???????????????????(?????)?????????????B2B-????(G
    eneral Electric supply) ?
  • ???(intermediary) ??????????????????,???????(eBay
    ) ?

20
??????
  • ??????(shared infrastructure) ??????????????,????
    ???????,???????????SABRE??,??????????
  • ??????(value-net integrator??????????????????????
    ?(7-Eleven?Konbini??????)
  • ????(virtual community) ??????????????,????????(M
    yspace)
  • ????(whole-of-enterprise) ????????????,??????????
    ??????????,???????????????????

21
?????
  • ???(scalability)????????,???????(??-????)????
  • ????????
  • ????????????(?????)
  • ???????
  • ?????????(?????)
  • ?5.5(next slide)??,?????????????,Kbb.com
    ???????????Everdream.com???????????????,??????????
    ????????

22
?5.5 ????????
23
????????-1
  • ??????????
  • ??????????????,????????,???????????????,?????????
  • ?????????(??)????????,???????
  • ?????????????

24
????????-2
  • ???????
  • ???????(technology readiness)??????????,??????????
    ???????????
  • ?????????????,????????????????????,??????????????
    ??????????

25
????????-3
  • ????????
  • ??????(radio frequency identification,
    RFID)???????????,?????? RFID ????????????????
  • ??
  • ???????????????????????

26
????
  • ??????????????????
  • ?????????????? Living.com ?????????????
  • ???????????????
  • ????????,???????
  • ????? 5.6 ??????????????

27
?5.2 ??????
28
?5.7 ???????
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