Persuasive%20Speaking

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Persuasive Speaking

• How to Give a Persuasive Speech

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What is a persuasive speech?Persuasive speaking
requires you to effectively

• Convince your audience to believe as you do
• Influence your audience in order to cause some
  sort of directed action to take place

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In your persuasive speech, you should

• Awaken a belief on the part of your listeners
  that what you are proposing is a good idea.
• Show the audience that you have a
  well-thought-out plan of action available.
• Convince your audience that your plan of action
  is realistic and is the right thing to do.

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A persuasive speech asks your audience to buy a

• Product
• Belief
• Attitude
• Idea

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Analyzing your Audience

• Age, economic status, gender, political views,
  religion, group size, and attitude influence the
  reaction to your speech
• The audiences mood could range from very
  positive to very negative

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Audience Categories

• A supportive audience is friendly and probably
  likes and agrees with you.
• Although you may not have to sell yourself to a
  supportive audience, you still need to present
  your material thoroughly.

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• An uncommitted audience is neutral and stands a
  good chance of being persuaded.
• You simply need to inform them in a thorough and
  interesting presentation in order to get them to
  make up their minds.

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• An indifferent audience is more difficult to
  persuade because they are apathetic toward you
  and your subject. They may even be a resentful,
  captive audience.
• Your job is to show the indifferent audience how
  your message applies to their lives. You may have
  to shock them into paying attention.
• Be dynamic in your delivery and show the
  listeners that what you are selling is
  important and has a direct bearing on their
  personal well-being.

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• An opposed audience is hostile to you, to what
  you are promoting, or both.
• Your objective should be to get a fair hearing.
• Show that you are willing to compromise or make
  concessions.
• Let the audience know that you know how they feel
  and see merit in their side.
• Consider using a disclaimer that tells the
  listeners that you arent perfect and dont
  consider yourself the all-knowing expert.
• Avoid confrontation and create a situation where
  there are no winners or losers. Win-win

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Appealing to your audience

• Aristotle, in his book Rhetoric, stated that the
  persuasive powers of a speaker depend on his
  reasoning, the emotions that he is able to stir
  in his listeners, and his character.
• In other words, a speakers success is the result
  of his use of logical appeal, ethical appeal,
  emotional appeal, and personal appeal.

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Logical Appeal

• Present a well-organized speech that contains
  solid reasoning and valid evidence.
• Logical appeal satisfies the analytical side of
  your audience and says to them, I want this to
  make sense to you!
• You must make the audience see how this topic is
  important to them because it applies to their
  lives.

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Ethical Appeal

• Show your audience the rightness or wrongness of
  situation. How is it good or bad?
• Ethical appeal emphasizes the humanity of your
  argument. It shows the listener how he should
  believe if he is humane.

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Emotional Appeal

• People would like to think that they make
  decisions based on reason. The truth is, however,
  that most people rely on their feelings as
  much-or more than-their reason.
• Emotional appeal aims for the heart.
• It involves striking a chord in peoples insides
  and exciting their feelings of love, anger,
  sorrow, compassion, fear, disgust, patriotism,
  etc.
• Your attitude as you deliver your words
  contributes to tone, which contributes to the
  emotional appeal. This includes both your verbal
  delivery and your nonverbal delivery.

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Personal Appeal

• Having personal appeal means that you relate to
  your audience, with a personal anecdote, or at
  least in your demeanor. Your listeners need to be
  able to trust you because you have their best
  interests at heart.
• People are attracted to honesty. If you are
  honest, you tell the truth and exhibit personal
  integrity, or a strong sense of right and wrong.
• Competency means capability. If you are
  competent, you can get the job done, have a solid
  work ethic, and value being prepared.
• Speaking with composure, in a calm, controlled
  manner, says to your audience that you are in
  charge of the situation.