Design Principles - PowerPoint PPT Presentation

Loading...

PPT – Design Principles PowerPoint presentation | free to view - id: 7d1bf5-ZmZhM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Design Principles

Description:

Design Principles Allowing you to create more professional web pages The four basic principles Contrast Repetition Alignment Proximity Contrast The idea behind ... – PowerPoint PPT presentation

Number of Views:81
Avg rating:3.0/5.0
Slides: 12
Provided by: Ralph195
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Design Principles


1
Design Principles
  • Allowing you to create more professional web pages

2
The four basic principles
  • Contrast
  • Repetition
  • Alignment
  • Proximity

3
Contrast
  • The idea behind contrast is to avoid elements on
    that are merely similar. If the elements (type,
    colour, size, line thickness, shape, space, etc.)
    are not the same, then make them very different.
    Contrast is often the most important visual
    attraction on a page

4
Examples of Contrast
5
Repetition
  • Repeat visual elements of the design throughout
    the piece. You can repeat colour, shape,
    texture, spatial relationships, line thickness,
    sizes, etc. This helps develop the organisation
    and strengthens the unity.

6
Examples of repetition
7
Alignment
  • Nothing should be placed on the page arbitrarily.
    Every element should have some visual connection
    with another element on the page. This creates a
    clean, sophisticated, fresh look.

8
Examples of alignment
9
Proximity
  • Items relating to each other should be grouped
    close together. When several items are in close
    proximity to each other, they become one visual
    unit rather than several separate units. This
    helps organise information and reduces clutter.

10
Examples of proximity
11
Credit
  • This presentation has been adapted from The
    Non-Designers Design Book, by Robin Williams,
    Peachpit Press, 1994
  • You have a copy of the latest version as part of
    this lesson. Read through it and use it to help
    you when you start to design your template for
    your e-book.
About PowerShow.com