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Commercialism and Consumerism

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Commercialism and Consumerism What is commercialism? Commercialism is the various forms of advertisements used to sell products. It involves persuading people to buy ... – PowerPoint PPT presentation

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Title: Commercialism and Consumerism


1
Commercialism and Consumerism
2
What is commercialism?
  • Commercialism is the various forms of
    advertisements used to sell products. It involves
    persuading people to buy various things so that
    the economy can benefit from their purchases.
    Some examples of commercialism include
    commercials, and magazine ads.

3
What is consumerism?
  • the unquestioning acceptance of products,
    services and ideas that often benefit others yet
    provide one with only a residue of things that in
    the end, lead to financial weakness, family
    disharmony and a weakened nation.
  • the act of wasting, squandering, using up or
    destroying materials beyond our regular needs.

4
  • waste
  • squander
  • destroy

5
What is marketing?
  • Marketing involves the various techniques that
    are used to make products seem appealing. A good
    marketing campaign will convince many people to
    purchase a product, even if they dont really
    need it. Some examples of marketing techniques
    are who is in the ads, the colours used, and the
    words used.

6
What is a marketing frenzy?
  • A marketing frenzy involves when a certain
    product is advertised to the fullest extent
    possible. You can feel as though you cant get
    away from it. Marketing frenzies can include
    things such as celebrity sponsors, and
    advertisements in many different venues.
    Marketing frenzies can often result in that one
    item that everyone feels as though they need to
    have, which results in people having a very
    difficult time finding it.
  • What toys, products, etc can you remember being
    involved in a marketing frenzy?
  • What are a few examples of that one thing that
    everyone needed to have?

7
Marketing Strategies
  • The age/gender/appearance of people used in their
    commercials/ads
  • The sounds used in their commercials
  • The colours used in commercials or ads
  • The lines that they give people/the things that
    people say
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