Title: Teams: A Blessing or A Curse?
 1Teams A Blessing or A Curse? 
 2The Wisdom of Crowds (James Surowiecki)
- Francis Galton and the poor Ox (1906) 
 - Crowd (median estimate) better at estimating 
weight of slaughtered ox than separate estimates 
by a number of cattle experts  - The elements of a wise crowd 
 - Diversity of opinion 
 - Independence 
 - Decentralization (specialization and local 
knowledge)  - Aggregation mechanism 
 
  3A Terrible Group Decision
- Jan. 28 1986 Challenger Disaster 
 - Hardware O ring failure 
 - Environmental factors 
 - Operational demands from multiple users 
(political, commercial, military, international 
and scientific communities)  - After spending billions to go to moon, Congress 
wanted to see financial self-sufficiency culture 
of conflict, stress, shortcuts.  - Group Factors 
 - Thiokol engineers concerned about O ring failure 
at temps below 53 F  - NASA asked for a definitive recommendation given 
that this temp. would not be reached for several 
days My God, do you want me to launch next 
April? Lawrence Molloy  - Thiokol went off line asked chief engineer 
Take off engineering hat and put on management 
hat decision was given to launch  
  4Group Decision Making in Shuttle Disaster
- Thiokol had data on O ring failures but 
downplayed it as goal was to stay on schedule  - Polarization decision to launch met with support 
from group  - Thiokol engineers wanted to live up to the norms 
of the group  - Thiokol decision to think privately created 
groupthink pressures  - Fear of public response if no launch 
 - NASA dominated meetings conflict suppressed 
agreed to cancel but only if Thiokol insisted. 
  5Desert Exercise
- 15 minutes Rank by yourself 
 - 30 minutes Decide as a group 
 - 15 minutes Discussion as a class
 
  6Desert Survival Debrief
- What processes did your team use in coming up 
with the consensus decision?  - When you changed your ranking, what factors 
caused you to change your ranking?  - Did you like or resent the group?
 
  7Zimbardo on Asch Experiment
- On the power of the group 
 - http//www.bing.com/videos/search?qaschexperimen
tFORMVIRE5viewdetailmid3AB3CB61044FD4F74B2E3
AB3CB61044FD4F74B2E  
  8The Asch Effect
Comparison Lines Card
Standard Line Card
1 2 3 
 9Asch and Social Conformity
- 37 of 50 subjects (74) conformed to the majority 
at least once  - 14 conformed on more than 6 of 12 trials 
 - Several reported actually misperceiving the 
answer after being confronted by the opposing 
majority.  -  
 - The tendency to conform is so strong that 
reasonably intelligent well-meaning people are 
willing to call white black. This raises 
concerns about our ways of education and about 
the values that guide our conduct  - People conform because 
 -  - they want to be liked by the group 
 -  - they assume that the group is better 
informed/wiser than they are.  -  - they see differently 
 -  
 
  10Asch Effect What are the implications of the 
Asch effect for managers?
- Strong social effects on what we see and do. 
 - How to organize meetings how to create debate. 
 - The power of presumed majorities. 
 - The power of whistleblowers and nay sayers. 
 - How to organize meetings how to create debate. 
 
  11Asch Effect What are the implications of the 
Asch effect for managers?
- Strong social effects on what we see and do. 
 - How to organize meeting and debates 
 - Find ways of getting people to express their 
views and opinions in ways that prevent those 
views being swayed by perceived group opinions.  - Emphasize that you are not interested in yes 
men.  - The importance of people who dont get along with 
others Socrates was turned into an outcast but 
should not have been.  - Crucially Once one person dissents, the 
likelihood of others speaking up goes up 
dramatically.  
  12Zimbardo Prison Experiments
- http//www.bing.com/videos/search?qStanfordExper
imentMovieFormVQFRVPviewdetailmid990458EF35
D97489C51D990458EF35D97489C51D  
  13Milgram Obedience to authority (1974)
- Ordinary people, simply doing their jobs, and 
without any particular hostility on their part, 
can become agents in a terrible destructive 
process. Moreover, even when the destructive 
effects of their work become patently clear, and 
they are asked to carry out actions incompatible 
with fundamental standards of morality, 
relatively few people have the resources needed 
to resist authority  - http//www.bing.com/videos/search?qMilgramShock
ExperimentFormVQFRVPviewdetailmidE49E9EE093C
EC55FE564E49E9EE093CEC55FE564  
- What percentage of ordinary, law-abiding, Yale 
students would deliver the maximum 450 volt 
shock?  - lt 10 lt 50 gt 50 gt 60 
 
  14- "the essence of obedience consists in the fact 
that a person comes to view themselves as the 
instrument for carrying out another person's 
wishes, and they therefore no longer see 
themselves as responsible for their actions. Once 
this critical shift of viewpoint has occurred in 
the person, all of the essential features of 
obedience follow" 
  15- People have learned that when experts tell them 
something is all right, it probably is, even if 
it does not seem so. (In fact, it is worth noting 
that in this case the experimenter was indeed 
correct it was all right to continue giving the 
"shocks"  even though most of the subjects did 
not suspect the reason.)  -  Robert Schiller writing about Milgrams 
experiments 
  16Milgrams experiments Implications for Managers
Theory of conformism A subject who has neither 
the ability nor expertise to make decisions will 
leave decision making to the group and its 
hierarchy. The group becomes the persons 
behavioral model - Dont mistake conformism for 
conformation Agentic state theory The essence 
of obedience consists in the fact that a person 
comes to view himself as the instrument for 
carrying out anothers wishes, and therefore no 
longer sees himself as responsible for the 
action - Im just doing my job 
 17Groupthink
- Groupthink When you feel a high pressure to 
conform and agree and are unwilling to 
realistically view alternatives  - What are some of the reasons or factors that 
promote groupthink?  - What can be done to prevent groupthink? 
 
  18Symptoms of Groupthink and Decision Making
Figure 10-6
- Decision-making Defects 
 - Few alternatives 
 - No reexamination of preferred alternatives 
 - No reexamination of rejected alternatives 
 - Rejection of expert opinions 
 - Selective bias of new information 
 - No contingency plans
 
- Symptoms of Groupthink 
 - Invulnerability 
 - Inherent morality 
 - Rationalization 
 - Stereotyped views of opposition 
 - Self-censorship 
 - Illusion of unanimity 
 - Peer pressure 
 - Mindguards 
 
  19Groupthink Implications for Managers
- Assign to each member the role of critical 
evaluator this role involves playing Devils 
Advocate by actively voicing doubt and 
objections.  - Use subgroups and bring in outside experts for 
exploring the same policy decisions.  - Use different groups with different leaders to 
explore the same question.  
  20Shoreham Nuclear Power Plant
- GE plant in NY, 60 miles from Manhattan 
 - Designed to produce 540-820 megawatts 
 - Initial estimated cost 65 million 
 - Final cost 6billion 
 - After 11 years (73-84), never opened!
 
- Construction flaws 
 - Labor unions 
 - Public concerns over safety 
 - Escalation of commitment, or failed persistence?
 
  21Escalation of Commitment The Flip Side of 
Persistence 
 22Reducing Escalation of Commitment
-  Set minimum targets for performance, and force 
decision makers to compare against these targets  - Stimulate opposition using devils advocacy 
 - Rotate managers through roles 
 - Reduce ego-involvement 
 - Provide and study more frequent feedback about 
project completion and costs  - Reduce risk and penalties for failure 
 - Make explicit the costs of persistence 
 
  23Simple but Powerful Advice
- Give views in advance, in private. 
 - Pick who will speak first at random (US Supreme 
Court Justices start with junior-most member)  - Encourage and reward disagreement.
 
  24Delusional Optimism
- Due to both cognitive biases and organizational 
pressures  -  - exaggerate own talents downplay luck 
 -  - self-serving attributions in annual reports 
 -  - scenario planning tends to reward most 
optimistic appraisals.  -  - anchoring 
 -  - competitor neglect. 
 -  - pessimism often interpreted as disloyalty 
 
  25How to Take The Outside View
- Select a reference class 
 - choose a class that is broad enough to be 
statistically meaningful but narrow enough to be 
truly comparable to project at hand-- movies in 
same genres, similar actors  - Assess the distribution of outcomes 
 - Identify the average and extremes in the refer- 
ence-class projects outcomes--the studio 
executives reference-class movies sold 40 
million in tickets on average. But 10 sold less 
than 2 mil- lion and 5 sold more than 120 
million.  - Predict, intuitively 
 - where you fall in the distribution executive 
predicted 95 million  - Estimate reliability of your prediction 
 - correlation between forecast and actual outcome 
expressed as a coefficient ranging from 0 to 1.  - Correct the intuitive estimate for unreliability 
 - less reliable the prediction, more needs to be 
adjusted towards the mean.