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Teaching Business Continuity

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Teaching Business Continuity & Crisis Management: The Role of Active Learning Carol L. Cwiak North Dakota State University – PowerPoint PPT presentation

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Title: Teaching Business Continuity


1
Teaching Business Continuity Crisis
ManagementThe Role of Active Learning
  • Carol L. Cwiak
  • North Dakota State University

2
Learning expectation
  • Active learning requires more than memorizing
    course material or merely listening to lectures
    and taking notes. The most purposeful learning
    teaches us how to think both creatively and
    critically how to find and use information and
    how to express ideas effectively in writing and
    speech.

3
Key competencies
  • Verbal communication
  • Written communication
  • Critical thinking
  • Collaboration

4

5
Course materials
  • Materials used
  • Barton
  • Articles
  • Websites
  • Current events

6
Introductory discussions
  • The basics
  • Varying orientations, varying exposure
  • Terminology issues
  • Initial thoughts/pair share/class discussion
  • Selling the value
  • NDSU/BC planning testify before the
    legislature
  • Business/corporation CEO/Board pitch
  • Teams of three/presentation to class


7
Resources available for novice planners
  • Review/compare/contrast
  • Ready Business
  • DHS Ready.gov Campaign
  • http//www.ready.gov/business/index.html
  • Open for Business
  • Institute for Business Home Safety
  • http//www.disastersafety.org/resource/resm
    gr/pdfs/OpenForBusiness_new.pdf


8
Review/compare/contrast
  • Site Assessment Criteria
  • In-text resources (types, quantity, quality,
    complete)
  • Outside support materials (types, quantity,
    quality, complete)
  • Breadth of application (sizes, types, locations,
    etc. of businesses)
  • Readability (1-10 scale), support selection
  • Usability (1-10 scale), support selection
  • Quality of information (1-10 scale), support
    selection
  • Programs goal is
  • Likelihood of goal being accomplished with casual
    business user
  • Effectiveness of motivating planning efforts (
    1-10 scale) , support selection
  • Other comments


9
Review/compare/contrast
  • Compare and Contrast
  • Does the program reach its target market,
    visibility of program, easy to read, ease of use,
    instructions specific enough to help user create
    results, etc.?
  • What are the strengths, weaknesses and general
    utility of program?
  • If you could only use one as a new BC Planner
    which would you use?


10
In-class businesses
  • Based on real North Dakota businesses
  • Different issues challenges
  • Discuss and agree upon logical assumptions
  • Provides continuity in the discussion throughout
    the semester
  • Allows for a slow build with the materials


11
MAX Manufacturing Hospitable Healthcare Titan Trucking
Location Gwinner, ND Rugby, ND Mapleton, ND
Number of employees 1,000 total (Gwinner) - senior management on-site -8, middle management - 24, operations, etc. - 968 8 doctors site specific (6 generalists/fam prac, 1 ped, 1 OB/GYN), 3 specialists that come once a week, 1 pharmacist, 12 nursing staff, 25 support staff (receptionist, records, pharmacy, facility care, etc.) 35 company drivers 60 owner/operators 4 management 27 support staff, garage, etc. at fixed location
Type of company Manufacturing Healthcare Trucking Company
Product or service Heavy machinery Health maintenance, checkups, basic care, emergencies, etc. Local (20) over-the-road trucking- serves entire U.S.
Facility One major complex 10 exam rooms, emergency room area, in-house pharmacy Administrative facility, sleeping rooms for truckers, large garage for truck repair, large open space area for truck parking
Additional sites Yes, in Bismarck, but makes different items No No
Important tidbits Some employees have a ninety minute (each way) commute many do not live in Gwinner MM is largest business and highest paying as well for miles around employees support business infrastructure within the town i.e., gas stations, restaurants, convenience stores, bars, etc. operates three 8 hour shifts- 24/7 operation strong, specific market base order a number of critical parts from vendors on east coast that are trucked in only maintain a ten day on-site supply of these parts closes two weeks a year over the holidays in December for general maintenance local and state government is invested in keeping this company in ND. Only medical facility within 100 miles no surgery facilities emergency room for basic emergencies treat send home open 8 AM- 8 PM for walk-ins, appointments, and pharmacy, but on-call staff mans facility from 8 PM to 8 AM (on-call rotates between generalists utilizes skeleton staff of 5) senior population in community (15 over 65, and of that half are over 75) heavily utilizes facility as do young families for kid illnesses and workers/kids for broken bones, etc. nearest fully-equipped hospital is 100 miles away operates on a shoestring budget community is emotionally attached to this business and does not want to see it go away. 95 of non-driver employees live outside Mapleton, most in Fargo drivers live all over the country family-owned business-top management are parents/siblings/in-laws company loses money when the trucks arent moving works with many major food companies with perishable items utilizes radio communications, cell phones to communicate with truckers dispatchers (8) are area specific and only one mid-level supervisor is familiar with all areas highway between Fargo and Mapleton is notoriously dangerous during winter weather limited resources in the town 1 restaurant/bar, convenience store, gas station company cat lives in the administrative building 24/7.
Comm. Pop. 735 3,000 625
12
The planning process MM/HH/TT
  • Create a BC Team
  • Scope assumptions
  • Assess current plans,
  • policies protocols
  • insurance review data
  • collection -employees,
  • customers, creditors,
  • suppliers, etc.
  • Critical functions


Lecture Small group discuss Share with class
13
The planning process MM/HH/TT
  • Risk assessment
  • BIA
  • Function recovery
  • strategy/resumption
  • timeline
  • Mitigation options
  • Communication issues
  • Training exercise


Lecture Small group discuss Share with class
14
MM/HH/TT activities
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
  • Emerging incident scenarios
  • Media issues
  • Liability issues
  • Public relation considerations
  • Employee/client safety
  • Creating message protocols templates
  • Who speaks about what
  • Press release template
  • Sensitivity to initial conditions
  • What matters
  • When did you know it


15
MM/HH/TT assignments
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
  • Risk assessment tool
  • BIA
  • Resumption timeline
  • T E schedule


Real world assignments that are purposeful in
building and exercising skills.
16
Current event discussions
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
  • Opportunities for goodwill
  • Product recalls
  • Public relations issues
  • Liability exposure
  • Media strategies
  • PIO characteristics
  • High reliability organizations


17
Group project
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
  • Groups of 5-6 students
  • Assigned to local business/org
  • Confidentiality agreements
  • Tasked with providing
  • basic assessment
  • recommendations
  • Limited time with the
  • business/org

18
Group project
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
  • Professional expectations
  • Meet with instructor
  • throughout the process
  • Report criteria is fixed
  • Submission to instructor
  • for comments and revisions
  • Professional end product
  • provided to business/org


19
Group Project
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
                        Character is not made in a crisis it is only exhibited.
    Robert Freeman quotes
  • Builds goodwill for the
  • university
  • Reports are often used to
  • inform future expenditures
  • or support grant applications

  • Builds student
  • confidence
  • Course material is
  • reinforced by the
  • hands-on opportunity

20
  • It's not what is poured into a student that
    counts, but what is planted.
  • Linda Conway


21
Contact Information
Carol L. Cwiak Emergency Management Program Dept.
of Sociology, Anthropology, and Emergency
Management North Dakota State University Dept
2350 P.O. Box 6050 Fargo, ND 58108-6050 (701)
231-5847 carol.cwiak_at_ndsu.edu www.ndsu.edu/ndsu/em

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