Business Communication - PowerPoint PPT Presentation

Loading...

PPT – Business Communication PowerPoint presentation | free to view - id: 7c6528-ODIxZ



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Business Communication

Description:

Traditional Writing. 04/09/2011. Business Communication (BUS-100) Traditional Writing. Email. Website. Writing Channels. 04/09/2011. Business Communication (BUS-100 ... – PowerPoint PPT presentation

Number of Views:220
Avg rating:3.0/5.0
Slides: 88
Provided by: Gare77
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Business Communication


1
Business Communication
  • Lecturer Gareth Jones
  • Class 6 Communication Strategies

2
Communication Strategies
  • In Normal Communication
  • Step 1 Send Message
  • Step 2 Receive Message

3
Communication Strategies
  • In Business Communication
  • Step 1 Send Message
  • Step 2 Receive Message
  • Step 3 Get a response

4
Communication Strategies
  • We want our audience to take action after they
    have received our message
  • Why?

5
Communication Strategies
  • If they dont take action, the message is a
    failure.
  • We must try again until action is taken

6
Communication Strategies
  • Based on 5 things

7
Communication Strategies
  • Communicator
  • Audience
  • Message
  • Channel
  • Cultural Context

8
Communication Strategies
  • All 5 things affect the others.
  • Think of it like a circle

9
Channel Choice
Cultural Context
10
All parts affect each other
  • Different messages require different channels
  • Different audiences require different channels
  • Different channels require different messages

11
Communication Strategies
  • We will focus on
  • Communicator
  • Audience
  • Message (in brief)
  • Channel choice

12
Channel Choice
Cultural Context
13
Communicator Strategy
  • Communicator is YOU
  • The person making and sending the message
  • Also called the writer or speaker

14
Communicator Strategy
  • 2 main parts
  • Objectives
  • Style

15
Objectives
  • Before beginning communication, ask yourself
  • What do I want to communicate?

16
Objectives
  • This gives you a reason to communicate
  • It helps you to communicate more clearly

17
Objectives
  • You must know what you want!

18
Objectives
  • 3 Kinds of Objectives
  • General
  • Action
  • Communication

19
General Objectives
  • What do I want?

20
General Objectives
  • Make more money
  • Get a job
  • Increase number of women hired

21
Action Objectives
  • What should I do?

22
Action Objectives
  • Get 5 New Clients by 10th April
  • Contact companies every week
  • Hire 15 women by 15th March

23
Action Objectives
  • Write in the form
  • Accomplish something specific by a specific date

24
Action Objectives
  • Get 5 New Clients by 10th April
  • Contact companies every week
  • Hire 15 women by 15th March

25
Communication Objectives
  • More specific
  • Says what your audience to do, know, or think

26
Communication Objectives
  • Ask
  • What will I get?

27
Communication Objectives
  • As a result of my lecture, students will
    understand business communication better
  • As a result of my email, my boss will increase my
    salary

28
Page 5
  • Look at Chart on page 5.
  • Understand the difference between general, action
    and communication objectives

29
Objectives
  • General Get more money
  • Action Ask boss to increase my salary
  • Communication As a result of this meeting, my
    boss will increase my salary 10

30
Communication Style
  • 4 Styles
  • Tell
  • Sell
  • Consult
  • Join

31
Tell
  • Use when
  • You are teaching or explaining
  • You want control
  • You do not need audience opinion

32
Sell
  • Use when
  • You want your audience to do something
  • You are being persuasive

33
Consult
  • Use when
  • You are discussing with the audience
  • You want to learn from them

34
Join
  • Use when
  • You are working with your audience
  • You must create the message together

35
Channel Choice
Cultural Context
36
Audience Strategies
  • Very Important!
  • Your audience are the people you want to convince
    to do something

37
Audience Strategies
  • We may have to change our objective, style,
    channel choice, etc depending on our message

38
Audience Strategies
  • Ask the questions
  • Who are they?
  • What do they know?
  • What do they feel?
  • How can I motivate them?

39
Who are they?
  • Know your audience!
  • How old are they?
  • Where are they from?
  • What do they do?

40
Who are they?
  • We may have multiple audiences
  • Be sure to focus on the people with the most
    influence

41
Who are they?
  • Boss
  • Teacher
  • President
  • Students
  • Whoever will be making the decision

42
Who are they?
  • Primary Audience they will hear your message
    directly
  • Secondary audience they will get a copy of your
    message, or hear about it
  • Decision Makers they have the power

43
Who are they?
  • Think about everyone that will hear your message.
  • We cant always make everyone happy

44
Who are they?
  • Before sending an important message, analyse your
    audience.
  • Learn as much about them as you can and you will
    have a better chance at success
  • Why?

45
Audience Strategies
  • Ask the questions
  • Who are they?
  • What do they know?
  • What do they feel?
  • How can I motivate them?

46
What do they know?
  • Your presentation will be different depending on
    how much your audience knows on the subject

47
What do they know?
  • You will need more or less information depending
    on what your audience knows.

48
What do they know?
  • How much background information do they need?
  • None They are experts
  • Lots They know nothing

49
What do they know?
  • How much new information do they need?
  • What do they need to learn?

50
What do they know?
  • Decide how much information your audience needs,
    not how much you can give them

51
What do they know?
  • How do they expect you to deliver your message?
  • Formal? Informal? Length? Format?
  • Learn this before sending the message!

52
Audience Strategies
  • Ask the questions
  • Who are they?
  • What do they know?
  • What do they feel?
  • How can I motivate them?

53
What do they feel?
  • How do they feel right now?
  • Happy? Sad? Tired? (You guys?!?)
  • This will change how you deliver message

54
What do they feel?
  • How will they feel after you deliver the message?
  • Happy? Sad? Angry? Mad?
  • Predict how they will react

55
What do they feel?
  • If you are delivering bad news, try to include
    some good news as well.
  • Why?

56
What do they feel?
  • Are they interested in your message?
  • Do they care about what you have to say?

57
What do they feel?
  • If they are interested, be very direct and quick
    in your delivery
  • If they are not, you may have to use the
    consult/join style to get them interested

58
What do they feel?
  • If they will react negative, first say things
    they will agree with, then deliver the bad news.
  • Be ready for objections they might have before
    you begin.

59
What do they feel?
  • Is your desired response easy or hard for the
    audience?
  • Either way, show how it helps them.
  • If it is hard, do whatever you can to make it
    easier.

60
Audience Strategies
  • Ask the questions
  • Who are they?
  • What do they know?
  • What do they feel?
  • How can I motivate them?

61
Motivation Strategies
  • Motivate through benefits
  • Motivate through credibility
  • Motivate through structure

62
Benefits
  • Whats in it for them?
  • Tangible benefits
  • Career benefits
  • Ego benefits
  • Personality benefits
  • Group benefits (everyone is doing it)

63
Credibility
  • Shared values and common ground
  • Reciprocity
  • Good will with the audience
  • Image credibility
  • Rank or expertise

64
Structure
  • Opening and closing
  • Problem/solution
  • Two-sided structure
  • Pros and cons
  • Ascending/descending order
  • Ask for more/less

65
Channel Choice
Cultural Context
66
Message Strategy
  • Organise your messages!
  • Why?

67
Providing Emphasis
  • 1. The opening is critical
  • 2. Key ideas should be stated at the beginning
    and end in most cases
  • Two approaches
  • Direct
  • Indirect

68
Direct Approach
  • Stating ideas at the beginning of the message
  • Advantages
  • Better understand when conclusions are at the
    beginning
  • Audience centred
  • Saves time
  • Although people
  • Dont think in this way!

69
Indirect Approach
  • Save the main idea until the end
  • Why?
  • When do we use this?

70
Channel Choice
Cultural Context
71
Channel Choice
  • How will you send your message?
  • Email? Fax? Voicemail? Website? Face to Face?
    Written Report? Telephone? Presentation? Video
    Conference

72
Channel Choice
  • Formal/informal?
  • Quick response?
  • High Audience Participation?
  • Permanent record?
  • What channel does the audience prefer?

73
Channel Choice
  • Consider all of these questions and more!

74
Writing Channels
  • Traditional Writing
  • Emails
  • Websites

75
Writing Channels
  • Traditional Writing
  • Email
  • Website

76
Traditional Writing
  • Pros
  • Say exactly what you want through editing
  • Lots of detail
  • Save time for audience
  • Reach people far away
  • Have permanent record

77
Traditional Writing
  • Cons
  • No control when the message is read or received
  • Maybe no response
  • Takes lots of time for the writer

78
Writing Channels
  • Traditional Writing
  • Email
  • Website

79
Email
  • Pros
  • Not much preparation time
  • Contact many people
  • Easy for audience to respond quickly

80
Email
  • Cons
  • Can never be erased
  • May be sent to the wrong person
  • May be informal

81
Writing Channels
  • Traditional Writing
  • Email
  • Website

82
Websites
  • Pros
  • Easy access to documents
  • Reach audiences you dont know

83
Websites
  • Cons
  • Least personal
  • Can be one way communication (doesnt have to be
    though- how?)
  • Readers have to look for it

84
Speaking Channels
  • Face to Face
  • Video conference
  • Audio Conference
  • TV
  • Telephone

85
Speaking Channels
  • Read pages 24-28

86
Tutorial
  • Studying communication strategies in different
    scenarios

87
Tomorrow
  • Concentrating on presentations- very important if
    you are going to succeed in yours!
About PowerShow.com