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Marketing Programs InfraStruXure

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Steven Carlini Marketing Programs InfraStruXure for Large Data Centers InfraStruXure Packaged Systems by Application 3-Phase Power Product Lines – PowerPoint PPT presentation

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Title: Marketing Programs InfraStruXure


1
Marketing Programs InfraStruXure for Large
Data Centers InfraStruXure Packaged Systems by
Application 3-Phase Power Product Lines
Symmetra MSymmetra 3-PhaseSmart-UPS
3-Phase3-Phase Power DistributionSilcongtgtgtgtPowe
r Generation (Power Gen Fuel Cells)
  • Steven Carlini

2
Power Generation - Fuel Cell
InfraStruXure System with Revolutionary
Integrated Fuel Cell
3
Power Generation - Fuel Cell
URL http//www.tomsnetworking.de/content/reports/j
2005a/report_apc_isx/index.html
4
Smart-UPS 3-Phase - Smart-UPS VT ISX (2030
kVA)
  • 480 to 208/120V SUVT Step Down Transformer/MBP/Dis
    t
  • 15 Minutes Run Time 30 kVA

Hardwire 5 L21-20R Output 0U Back of Rack
480V 208V 208V 208V Bottom of the Rack
5
Silcon - North America Market Penetration Program
  • Program
  • 5 Rep Firms Participated
  • Baseline of .51 X List was moved to a .41 X
    off list price for all Silcon and Silcon
    Accessories,
  • Goals
  • Eliminate Silcon pricing as a barrier to
    relationship building in the CE/contractor market
  • Dramatically increase NAM sales volume in the
    gt80-500 kW NCPI space
  • Ramp up ISX education
  • Status
  • Mona Sforzini working on 2006 revised NAM Silcon
    market pricing

6
Silcon 40-500kW in NAM
  • Delta conversion remains a viable product, but
    its large physical size and high manufacturing
    costs are non optimal at the lower 3-phase kVA
    levels (30 kVA below)
  • It is now possible to design much smaller, very
    reliable, high efficiency (even at very low load
    levels), competitively priced UPS using double
    conversion on-line topology
  • Delta conversion efficiency and reliability
    advantages remain advantageous in 40kW and above
    480/208V space
  • Silcon will remain APC 3-Phase Value Line
    40-500kW through 2007

7
Symmetra PX PX250 PX500
  • Early Adopter Units for Shipping June 2006
  • 1 PX500 4 PX250 fully configured (including
    batteries and side car distribution)
  • Must be for data center preferably High
    Density. 20 racks of Blades for the PX500, 10
    racks of Blades for the PX250
  • Must be a willing testimonial site
    conferences, quotes, videos, etc
  • All major functionality except parallel
    ability

PX250 250kW
PX500 500kW
8
New Global Advanced Technical Handbook
  • Supplying accurate and timely technical
    information to the global APC partners and
    customers who work to specify or support APC
    solutions.

9
  • Chapter 1 White Papers
  • Chapter 2 Selection Guide
  • Chapter 3 Products Network Server UPS
  • Chapter 4 Products Data Center Facility UPS
  • Chapter 5 Submittal Drawings
  • Chapter 6 Guide Specifications
  • Chapter 7 Diagrams and Configuration Documents
  • Symmetra MW 400V and 480V Efficiency Curves
  • Smart-UPS VT 208V and 400V Efficiency Curves
  • Symmetra PX 208V Efficiency Curves

10
Data Center Power Statistics
  • Dynamic power variation in IT equipment has gone
    from 5 to 50 in two years

Hypothetical Data Center Seasonal Business
11
(No Transcript)
12
3-Phase Efficiency Curve
13
SYMW Loss Chart
14
Your entitlement to data center efficiency
35
Data Center Efficiency
70
30
Savings
Savings
NCPIEquipment
NCPIEquipment
Total powerconsumed bydata center
NCPIEquipment
ITLoads
ITLoads
ITLoads
RightsizeNCPI
10 Increase in efficiency ofNCPI Equipment
Do nothing
15
InfraStruXureTM for Large Data Centers
Customized
Mobile
Packaged
Create a custom NCPI solution to fit your unique
IT environment
Select a pre-packaged, complete solution for
optimal convenience
Develop an adaptable, mobile solution for quick
transition and recovery
INTRODUCING ISX Large Data Centers Customized
Solutions Created with a Limited Range of
Standardized Modular Components Packaged Systems
Leverage InfraStruXure Success in Large Data
Center Space
16
InfraStruXureTM for Large Data Centers
  • Standardized Product Inventory with Volume Prices
  • Less reliance on custom engineering group!!
  • Two Week Delivery of a standardized System!!
  • SYMW Matching Battery Systems
  • Switchgear
  • Output Sub-Feed Distribution Side Car
  • Static Switch
  • DC Breakers
  • Maintenance Bypass
  • Cooling Chiller, IR FM
  • Large Generator ATS Options (special order)
  • Symmetra MW Pricing is now Right Size Friendly

17
InfraStruXureTM for Large Data Centers
2000 sq ft 400 kW 72 Rack (5 kW/rack) ISX Large
Data Center
18
InfraStruXureTM for Large Data Centers
4000 sq ft 72 -144 Rack (5 kW per rack) ISX Large
Data Center 400 kW scalable to 800 kW
19
InfraStruXure for Large Data Center - Funnel
  • How??
  • Input and actively manage all Large Datacenter
    Projects in Siebel
  • Key funnel categories-
  • Presenting Proposal
  • Developing Opportunity
  • Closed all
  • Tweak of winning and scope of project as needed
  • Need your help to better manage Funnel
  • Increase Ability to Meet Customer Expectations
  • Operational Efficiency
  • Inventory Optimization
  • Project Management Planning

20
3-Phase Power Distribution - Scalable and
Adaptable PDUs
Customer requirements for PDU functionality 1)
Adaptability and scalability after install -
safely scalable while unit is hot. 2) Systems
designs that increase deployment speed and
reduced reliance on ATO 3) Compact in size (U
height in rack or floor space)- especially
important for dual fed architectures 4) Designs
that do not limit airflow in racks or block user
access (cables included) 5) Compatibility with
current and future power distribution cords and
RMPDU's 6) Branch level manageability (do not
have on current RDP) 7) Designs that provide
adequate number of poles (not seen as breaker
limited by the customer) 8) High density version
to be able to power racks up to 30kW 9) Simple to
understand and configure (limited number of SKU's
and options)
21
3-Phase Power Distribution - Scalable and
Adaptable PDUs



22
3-Phase Power Distribution - Scalable and
Adaptable PDUs



23
New SYMW Synchronization Options
  • With the APC UPSync or XTSync the customer
    will be able to hot-tie allowing you to
    Synchronize two AC busses to take one UPS out for
    maintenance
  • Basic Synchronization solution
  • UPSync synchronizing two Symmetra MW UPSs (or
    UPS systems) in battery operation to each other
  • Advanced Synchronization solution
  • The XTSync is used to synchronize two or more
    Symmetra MW UPSs or systems of Parallel UPSs in
    Battery Operation, to each other or to an
    external source (generator or brand X UPS) or
    load-bus tie.

Application note coming before the end of the year
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