eMedia

1
eMedia

• Proposed Marketing Plan
• Your Name
• Director of Internet Services

2
Product Definition

• Internet Media provider
• Music and videos
• Articles and trade papers
• Historical papers archive

• Publishing service
• Papers
• Articles
• Books
• Games and more

3
Product Positioning

• Licensed media download provider
• Interactive service provider
• Publishing service provider

4
Competition

• The big picture
• Bookstores
• E-sites
• Media services
• Performance ratings
• Position
• Stability

5
Market Summary
Mass Adopters
Numberofcustomers
Early Adopters
Late Adopters
Time