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Chapter 2 Hotel Classifications

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Title: Chapter 2 Hotel Classifications


1
Chapter 2Hotel Classifications
Chapter 10 The World of Lodging
  • Front Office
  • Operations Management
  • By Ahmed Ismail

Hospitality Services Food Lodging By Johnny
Sue Reynolds
1
2
Objective
  • After reading this chapter, you should
    understand
  • How hotels are classified .
  • Describe the characteristics of full-service
    hotels, limited-service properties, specialty
    accommodations, and institutional housing.
  • List the three type of hotel ownership.
  • Hotel rating system.

2
3
Introduction
  • The hotel pioneers discussed set the groundwork
    for many of the designs, services, and amenities
    considered commonplace today.
  • Criteria for identifying hotels are based on
  • size location product type

3
4
Hotel Sizes
  • The industry use the following to determine a
    hotels size based on its number of rooms.
  • Classification Number of Sleeping Rooms
  • Small 1 to 150
  • Medium 151 to 400
  • Large 401 to 1500
  • Mega 1501 and over

4
5
  • Management salaries increase as the number of
    guest rooms increase.
  • A larger hotel will theoretically be harder to
    manage (due to a larger staff, more outlets, and
    a greater amount of meeting space).

5
6
  • Larger hotel sizes will also necessitate a
    greater number of specialized management
    positions.
  • A large-size hotel many have a front office
    manager as well, but reporting to him/her may be
    the following (assistant front office managers,
    front des managers, valet manager, concierge
    manager, PBX manager, bell captain, parking
    garage manager, numerous supervisors, and so on).

6
7
AssignmentHotel Types (pg. 45-46)
  • See next slide for an example

7
8
Small Hotel in Kingwood






La Quinta Inn Suites--Kingwood 22790 US 59
Kingwood, TX 77339 Phone 1-281-359-6611 Fax
1-281-359-7711
Hotel Information 2 Floors 50 Rooms 1pm Check
In 12pm Check out
Amenities Free Bright Side Breakfast Free
Wireless High-Speed Internet Access Spa Pets
welcome








Guest Room Amenities Refrigerator in some rooms
Premium Cable Channels
Cost 110.00
9
  • Types of Lodging Businesses

10
  • Lodging businesses can be organized into four
    categories based on level of service
    full-service hotels, limited-service properties,
    specialty accommodations, and institutional
    housing.
  • Full-service hotels pride themselves on their
    high level of service and usually charge the
    highest prices.
  • Limited-service properties focus on charging
    lower prices.
  • Providing fewer services.

11
  • Specialty accommodations vary in their levels of
    service, but
  • usually proved less than full-service hotels.
  • Some specially accommodations provide guest rooms
    with
  • private baths, telephones, and televisions.
  • Institutional housing is provided for people who
    live in
  • institutions, such as schools, universities,
    hospitals, prisons, and
  • the military.
  • The names of the properties will include words
    such as hotel,
  • inn, motel, motor inn, lodge, resort and
    bed-and-breakfast.

12
Full-Service Hotel
  • A full-service hotel is large and provides many
    services.
  • First distinguish feature is architecture, two or
    more stories and over 3,000 rooms.
  • Second distinguish feature level of service.
    Services may included luggage assistance,
    concierge service, one or more restaurants, bars,
    lounges, room service, meeting/banquet
    facilities, spa services, and recreational
    facilities.

13
  • A concierge is a hotel staff member who helps
    guest make arrangements, such as dinner
    reservations. A concierge also advises guests on
    what to do and see in the area around the hotel.
  • Five subcategories of full-service hotels
  • convention luxury condominium resort
  • extended-stay

14
Convention Hotels
  • Convention hotel is designed to provide for the
    special needs of conventions and trade shows.
  • A convention is a large meeting, usually
    sponsored by a group for its members. Number of
    people attending 50 to 50,000.

15
  • Trade show is an exhibit during which people who
    have goods and services to sell show their goods
    and services.
  • Exhibit hall is the place where trade shows are
    held. Must be quite large.
  • Convention hotels are often located near a
    convention center. A convention center is locally
    funded, or privately owned structure that caters
    to large meetings, conventions and trade shows.

16
McCormick Place in Chicago
17
Luxury Hotels
  • Luxury hotel provides the highest level of
    amenities, service, room furnishings, public
    spaces, and technology.
  • Provide more services, more personal attention to
    guests, and more elegance than a typical
    full-service hotel.

18
Resort Hotels
  • Resort hotel caters to the vacationer or leisure
    traveler.
  • A resort is a place that provides entertainment,
    recreation, and relaxation for vacationers.
  • Located near seashores, mountains, and hot
    springs.

19
(No Transcript)
20
Extended Stay Hotels
  • Guests who stay for 5 to 29 days are called
    extended stay guests. Long-stay guests stay for
    30 days or more. Normally these are business
    people.
  • The major characteristic of these hotels is that
    they provide kitchen facilities and more than one
    room for each accommodation.

21
  • A suite is a hotel accommodation that consists of
    more than one room.
  • All suite hotels were developed to provide more
    space at a lower cost.
  • A suite in these hotels is usually tow hotel
    rooms joined together. These suites combine
    living space with kitchen facilities.
  • Extended--long stay suites provide a full
    kitchen with dishes and utensils. Some have
    grocery shopping service for guests.
  • Residential hotels cater to long-stay guests.
  • The décor is usually more like a home with a
    kitchen, living area, and bedroom

22
Condominium Hotels
  • They offer many amenities. They have multi-room
    apartments with full kitchens.
  • Usually individually owned.
  • Property operated by a management company.
  • Many new, upscale hotels are being build with
    condos above them. The owners can use the hotels
    amenities (room service, housekeeping).
  • New Condo Hotel Apartments at Manor Park Resort
    in Hua Hin, Thailand

23
Park Hyatt in Chicago
24
  • Two type of condo ownership
  • Individual owner.
  • Time-share ownership.
  • A time share owner own the right to use the
  • unit for a specific time of the year.

25
Limited-Service Properties
  • Limited service property is smaller, provides
    fewer services, and is less expensive than a
    full-service hotel.
  • A motel is distinguished from a hotel by it
    architecture and level of service. Parking is
    close to the rooms. Rooms are entered from the
    outside and minimal services.

26
  • Motels offer a room with a bed, t.v.,phone,
    private bath, and daily housekeeping.
  • Many motels have begun to offer pools,
    continental breakfast.
  • Continental breakfast consists of breakfast foods
    that do not need to be cooked.

27
  • Inns refer to smaller hotels.
  • Offer fewer amenities.
  • Limited service properties are organized into two
    categories
  • limited service hotels
  • budget hotels

28
  • Limited-Service Hotels
  • Budget Hotels
  • Limited Service Hotels offer
  • a medium level of service and
  • a midrange price.
  • Typically have 3 or 4 stories.
  • Has the word Inn in the name,
  • and offers more services than
  • a motel but fewer than a hotel.
  • No restaurant or bell attendant.
  • Ex. LaQuinta Inns, Hampton Inns, Fairfield Inns
  • Budget hotels have the lowest rate and least
    amount of service.
  • Focus on comfortable, clean place to sleep at the
    lowest rate.
  • Motel 6 was the first of its kind with room for
    6 a night in the 1960s.
  • Ex. Microtel is a newer property of this kind.

29
Specialty Accommodations
  • Conference centerlodging facility, 60 of
    occupancy is generated by conference.
  • Lodgesrooms and housekeeping for guest to
    participate in recreational activities.
  • Bed Breakfastprivate home offering one or more
    guest rooms.
  • Hostelsan inexpensive place to stay rooms,
    kitchen, and bath are shared. No linen or
    toiletries.
  • Campgroundslocated in natural environment.

30
Institutional Housing
  • Dorms
  • Hospitals
  • Prisons
  • Senior housing

31
Assignment Look up Hostels Around the World
  • http//www.hostels.com/
  • http//en.wikipedia.org/wiki/Hostel

32
Assignment Full Limited Service
  • Make a poster that shows the difference among
    full-service hotels, limited-service properties,
    specialty accommodations and institutional
    housing.
  • Must have a picture that represent each.

33
  • Ownership Management

34
  • Classified by the types of ownership
  • independent, chains, franchises
  • Independent lodging property is a single-unit
    business not connected with any other business.
    Usually one owner.
  • The owner could be a single person, a
    partnership, or a corporation.

35
Hotel Chains
  • Chains are multiple-unit businesses that have the
    same brand name and the same
  • ownership.
  • A franchise is a unit of a chain that has been
    purchased by an outside owner. The outside owner
    runts the franchise in the way required by the
    chain owner.

36
  • Advantages of chains in brand name.
  • The chain owner also work to develop brand
    loyalty. One way is through frequent guest
    programs.
  • Ex. Whenever you stay at a unit of the chain,
    you earn points. Like health club privileges or
    free nights stay.

37
  • Central Reservation Center is one office that
    handles the reservations for all the units in the
    chain.
  • A guest can call one toll free number to reserve
    a room at any hotel in the chain anywhere in the
    country or the world.

38
Hotel Management
  • Hotel Management is the day to day running of the
    hotel. Hotel management is often called hotel
    operation.
  • One person (or company) can own the hotel, and
    another person (or company) can manage it.

39
  • As far as customers are concerned, they identify
    the owner with the brand name on the hotel.

40
Hotel Location Classifications
  • Hotel location types are classified by physical
    positioning in relation to the customers in the
    area and to their tangible locale.
  • Hotel types/location
  • Downtown Resorts Highway
  • Airport Suburban

40
41
Downtown
  • Apply to hotels located in dense urban areas.
  • Traditionally they are located in the center of a
    citys business district, near offices an retail
    stores and close to entertainment center.
  • Many are full service. Usually attract business
    travelers during the week and leisure travelers
    on the weekends.
  • Hotel Americas Houston, Texas
  • Located next to the George R. Brown Convention
    Center (GRB)

41
42
Suburban
  • Suburban hotels developed because businesses
    moved to the suburbs.
  • Accommodations were needed for business meetings,
    conventions, and individual business travelers
    and social events.
  • La Quinta Hotel Kingwood, Texas

42
43
Highway
  • As the highway system developed, the demand for
    lodging along the highways developed. Most
    accommodations along with highways are
    limited-service hotels and budget hotels.

44
Airport
  • This is the easiest one to identify.
  • The airport is the special attraction.
  • Commonly provided complimentary shuttle service
    to and from the airport to make it easy for the
    traveler. Hours for the restaurants, lounges,
    and other facilities may be longer to accommodate
    travelers.
  • Multilingual staff a common to assist
    international travelers.

44
45
  • Gateway cities are traditionally those located in
    an area that make them the first practical stop
    for an international flight coming into a
    country.
  • In the USA, Seattle, San Francisco, LA are
    gateways for Asia and the far East.
  • NY, Boston, Washington are gateways to Europe
    and beyond.
  • Miami is gateway to South America.
  • Improvements in airplane technology are allowing
    for longer direct flights from cities not
    commonly considered gateways (Chicago,
    Minneapolis Atlanta) are good examples.

45
46
Resort
  • Resort can be located near some sort of special
    attraction that attracts guests for a reason
    other than the hotel itself. An ocean, natural
    wonder, mountain, amusement park, or golf course
    can be that attraction.
  • Hotel that create their own special attraction
    can also be considered resorts. Health spas,
    private gold and/or tennis facilities, expansive
    poor areas, and other unique signature
    attractions created by the hotel itself allow for
    the resort location classification.

Half Moon Bay Resort in Montego Bay Jamaica
46
47
Service Level
  • A hotels service level is measured by the amount
    of actual and perceived consideration a guest can
    reasonably expect to receive.
  • A consumer perceives a value in receiving
    quality service.
  • In the hotel industry, the differences in service
    levels is often (but not always) tied to
    incremental increases in cost.

47
48
  • Full-service hotels, by definition, provide their
    guest with services, amenities and facilities
    that they want or need to complete a total hotel
    experience.
  • Service include but not limited to
  • restaurant(s) room service
  • meeting space business center
  • health club/rec. facility bell staff
  • Limited service hotels typically do not offer the
    above services. The most notable differences are
    lack of food or beverage outlets and no meeting
    space.

48
49
Target Market
  • A target market is the market segment the lodging
    business focuses on.
  • Market Segments
  • business convention/meeting long-stay
  • leisure budget special

49
50
Independent Hotel Ratings
  • A star system is primarily used to denote the
    level of quality and service, with one star being
    the lowest and five stars being the highest
    level.
  • International travelers can be reasonably
    confident about what to expect by using these
    stars as a guide.
  • The criteria by which each hotel is judged may
    vary from country to country.

50
51
  • In the United States, the government does not
    play any role in classifying hotel. This is left
    up to independent organizations.
  • Magazines, associations and other special
    interest groups issue ratings based on their won
    criteria.

51
52
AssignmentHotel Rating
  • Be creative and create your own rating system for
    your hotel. Explain the system.

Project Souvenir Suitcase
53
  • Lodging Food Service

54
  • Food beverage is an essential part of the
    lodgings service in the lodging properties.
  • Many have restaurant (casual fine dining),
    snack shops, room service, and cocktail lounges.
  • Limited service properties often offer a
    continental breakfast and coffee in the lobby.

55
  • A room rate that includes meals is called a meal
    plan.
  • Types of meal plan
  • Full American3 meals a day
  • Modified American2 meals (breakfast dinner)
  • Continental breakfast that does not have to be
    cooked
  • Europeanno meals

56
  • Lodging Concepts

57
  • Lodging concept is the whole idea of the lodging
    property or chain. This includes the theme,
    target market, décor, ambiance, and level of
    service.
  • Ex. End of the Line Vacation Station in Lake
    Geneva, Wisconsin, guests can spend the night in
    an old caboose or in a Pullman-car suite.

58
Assignment Think and Apply
  • Make a poster or a chart that shows the
    differences among full-service hotels,
    limited-service properties, specialty
    accommodations, and institutional housing.

59
Assignment Think and Apply
  • You are responsible for planning the four-day
    state conference for your students career
    organization. Five hundred students and two
    hundred adults will be attending.
  • Describe the kind of lodging property you would
    choose and explain your reasons for choosing it.
  • You will need to select the following information
    about your event
  • city name of hotel date for the event (month
    day)
  • arrival date departure date daily cost of
    hotel
  • pictures of hotel
  • list at l east 2 places that your members can
    visit with addresses, phone, email, cost of place
    and a picture of the place.

60
Assignment Review
60
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