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ADVOCACY

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Global Advocacy Evolution Malaria Advocacy Working Group (MAWG) 1st meeting of the MAWG convened in London 10-11 January 2007. Forty plus participants - now list ... – PowerPoint PPT presentation

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Title: ADVOCACY


1
ADVOCACY
2
Global Advocacy Evolution
Global Advocacy Meeting September 2004 Washington
Global Advocacy Task Force 23-24 January
2006 Geneva
MAWG Partners Meeting 10-11 January 2007 London
Global Strategic Plan, 2006-2015 (endorsed)
November 2005
Board Approval to establish MAWG 10-11 November
2006 Geneva
3
Malaria Advocacy Working Group (MAWG)
  • 1st meeting of the MAWG convened in London 10-11
    January 2007. Forty plus participants - now
    list-serve of 110 individual members representing
    60 organizations and 30 countries
  • Co-chairs elected - Nicole Bates of Global Health
    Council and Prof. Wilfred Mbacham of the Cameroon
    Coalition Against Malaria (CCAM)
  • Priority actions identified - outcomes and key
    opportunities for 2007 MAWG work plan developed
    task teams established
  • Structure co-chairs elected annually task
    teams semi-annual meetings Secretariat
    supported
  • Terms of reference open membership, serve
    advocacy functions, support own participation,
    active constructive engagement

4
Global Malaria Advocacy
  • RBM Advocacy Goals
  • Provide strategic counsel to the Partnership with
    timely, accurate evidence and information and
    materials for use in advocacy
  • Provide up-to-date information on opportunities
    for effective advocacy and
  • Facilitate harmonized messaging
  • MAWG Advocacy Objectives
  • Increase Resources For Malaria Prevention,
    Treatment and Research
  • Promote Effective Policies in Endemic Countries
    and Globally
  • Raise the Profile of Malaria on Development
    Agendas

5
2007 Advocacy Work Plan
  • Global Advocacy Framework to Roll Back Malaria,
    2006-2015

Increase Resources for Malaria Prevention,
Treatment Research Scale-up ? 2.6 billion
USD annually Increase endemic country
allocations ? 0.5 billion USD Increase RD,
implementation research ? 1 billion
USD Priorities US-PMI, GFATM, EU donors, World
Bank
Raise Profile of Malaria Develop messaging
platform tool box Branding RBM Facilitate
partner communications Calendar of events
common messaging strategy by event Priorities
Presence at global, national, local level events
integration with other global health priorities
Promote Effective Policies in Endemic Countries
Globally Globally Improve GFATM Rd 7 8
malaria proposals funded Country Level
Strengthening policy frameworks Removing
implementation barriers Priorities
Implementation assistance, Procurement SCM, ME
6
Global Update on Advocacy (1)
  • US advocacy efforts contributed to record levels
    of malaria funding from US Government to PMI and
    overall funding to GF ( White House Summit ,
    Congressional briefings)
  • GF Round 7 malaria advocacy featured strongly in
    AMD events / messaging advocates engaged with
    the Harmonization Working Group's Round 7
    trainings
  • Significantly strengthened European advocacy with
    coalitions or alliances in UK, Belgium, France,
    Netherlands, Spain, Germany and for EU
  • UK Coalition / APPMG launched Malaria Financing
    Report

7
Global Update on Advocacy (2)
  • Launch of AU Communication Strategy for Malaria
    Elimination Campaign
  • Malaria advocacy coalitions established in
    Cameroon, Ethiopia Ghana, Mozambique, Kenya,
    Uganda, Zambia, Tanzania and Mali
  • HIV and malaria advocacy collaboration
    strengthened IAC upcoming Zambia workshop

8
Progress on Global Results, Accountability
Information sharing
  • Improved communication of targets, strategies and
    progress through various MAWG mechanisms and
    products messaging platform, success stories
    dissemination, listserv, internet site,
    teleconferences, linkages with youth and gender
    networks
  • Collaboration with the HWG GF secretariat to
    highlight Round 7 support mechanisms and
    communicate the RBM Partnership performance
    targets set at the 11th Board meeting
  • Malaria awareness-raising heightened during
    successful 2007 Africa Malaria Day unified theme
    and focus events truly global in their reach
    increased media outreach and coverage
    Partnership profile enhanced.

9
RBM Goodwill Ambassador Appointed
  • April 24th Geneva

10
Day-to-Day Advocacy
11
Proposed Board decisions
Scope of work
Decisions for Board
  • Approve Advocacy proposals
  • Approve the MAWG Work Plan
  • Endorse establishing a strategy to strengthen the
    RBM Partnership "brand " name recognition .
  • 2007 work plan details activities toward RBM
    Partnership goals as per Global Strategic Plan
    2005 to 2015 to reduce the burden of malaria on
    endemic countries
  • Stronger RBM brand ensures broader recognition
    and signals that fighting malaria can only be
    done in partnership. RBM Partnership is now
    positioned to be the group linked inextricably to
    malaria.

12
Proposed Board decisions
Scope of work
Decisions for Board
  • Approve Advocacy proposals
  • Provide RBM Secretariat with additional 60 000
    USD for endemic country participants
  • Agree to initiate Board actions to secure an Ex
    Officio seat for the RBM Executive Director on
    the Global Fund Board
  • To enhance MAWG messaging and strategies with
    concrete, current evidence of what is working and
    not working on the ground and create linkages
    between global and local advocacy groups.
  • .
  • RBM Exec Dir representation on GF Board will
    enhance profile of malaria in GF Board
    deliberations achieve more balanced
    representation of three priority diseases.

13
Proposed Board decisions
Decisions for Board
Scope of work
  • Approve Advocacy proposals
  • Agree to promote the World Malaria Day agenda
    during the WHA

Malaria has a global impact cross-border
collaboration is critical, as is involvement of
all populations at risk. A World Malaria Day will
draw greater international support and be
inclusive of all nations and regions affected by
malaria

14
MAWG Work Plan Key Elements
  • Promote principle of countries fully funding
    Global Fund resource needs
  • Advocacy and lobbying with OECD decision-makers
    for sustained funds
  • Alignment with endemic country coalitions/alliance
    s
  • Assess untapped resources / funders
  • Consistent messaging and RBM branding strategy
  • Major event advocacy AMD, WHA, G-8, Data
    releases
  • Integration with global health priorities
  • Demonstrating results best practices
    dissemination
  • Increase participation of endemic country
    representatives to MAWG
  • MAWG management and administration

15
Increase Endemic Country Participation in MAWG
  • Additional endemic country advocates will
  • Expand the geographical reach and representation
    of the MAWG.
  • Create linkages between global and local advocacy
    groups thereby laying the groundwork for
    collaboration and synergy between them.
  • Enhance MAWG messaging and strategies with
    concrete, current evidence of what is working and
    not working on the ground.
  • Provide a forum for critical networking among
    global and country-level advocates.
  • Currently, the Secretariat sponsors 4 endemic
    country members to its twice yearly meetings. An
    additional 6 members will ensure minimum
    representation from the 4 Sub-regional networks
    (2 each) plus Asia and Latin America
  • To meet this need MAWG requires an additional 60
    000 USD
  • (6 additional participants x 5,000 x 2 meetings
    per year).

16
Ex Officio seat for RBM Executive Director on the
Global Fund Board
  • In order to fulfil her mandate to take a leading
    role in malaria advocacy and in view of the
    Partnership's business goals, the MAWG strongly
    recommends that appropriate steps are taken for
    the Executive Director to become an Ex Officio
    member of the GF Board
  • GF provides 64 of global malaria funding direct
    Partnership representation on GF Board would
    contribute substantially to Partnership
    priorities and business goals
  • An Ex Officio seat for the Partnership will
    enhance the profile of malaria during GF Board
    deliberations and contribute to more balanced
    representation among the three disease priorities

17
Strategy to strengthen RBM Partnership "brand "
name recognition
  • The collective goals and accomplishments of the
    RBM Partnership are increasingly being promoted.
    However, standards for branding and strategic use
    of the Partnership label are loose and carried
    out on an ad-hoc, individual basis.
  • Partner and public engagement in mission and
    principles of the RBM Partnership is essential
    one group should be linked inextricably in the
    public's eye to malaria. With renewed purpose and
    spirit stemming from the change initiative, the
    RBM Partnership is positioned to be this group.
  • A stronger brand would provide greater
    opportunities to communicate more broadly (to
    more endemic countries, to untapped donors, to
    the wider public) the goals, challenges and
    accomplishments of the RBM Partnership an the
    ongoing fight against malaria .
  • A clear strategy will provide guidance and
    clarity on how and where the RBM Partnership
    label should be applied.

18
Promote World Malaria Day during WHA
  • In recognition of the global impact of malaria
    the need for greater cross-border collaboration
    the need for greater involvement of all
    populations at risk and in order to keep malaria
    high on the international agenda, the MAWG
    requests country representatives to promote World
    Malaria Day resolution during the 60th World
    Health Assembly and beyond.

19
Suggested Advocacy next steps
  • Executive Committee to initiate Board actions to
    secure a Ex Officio seat for the Executive
    Director of the RBM Partnership on the Global
    Fund Board .
  • Development of RBM brand building strategy to be
    presented at the 13th Board meeting
  • Engage external support
  • Call on expertise of various partners (with
    support from Board members)
  • RBM Board members to support the establishment of
    a World Malaria Day by briefing delegates at the
    60th World Health Assembly.

20
Suggested Advocacy next steps
  • MAWG to implement approved workplan and report on
    progress
  • Convene 2nd MAWG global meeting in late July with
    participation of at least 10 representatives from
    endemic country advocacy groups.

21
MAWG Next Steps
  • Communicate Board decisions to partners
    implement approved work plan report progress
  • Development of RBM brand building strategy to be
    presented at the 13th Board meeting
  • Engage external support
  • Call on expertise of various partners (with
    support from Board members)
  • Further efforts to collaborate with HWG,
    regional, national local advocacy networks
  • Convene 2nd MAWG global meeting in late July with
    participation of at least 10 representatives from
    endemic country advocacy groups
  • Longer-term planning exercises re advocacy
    sustainability, impact evaluation

22
Requests for Board Action
  • Approve the MAWG work plan
  • Agree that building the RBM brand is a collective
    priority
  • Provide the RBM Secretariat with additional 60
    000 USD to sponsor the participation of endemic
    country representatives in MAWG meetings
  • Task the Executive Committee to initiate Board
    actions to secure a Ex Officio seat for the
    Executive Director of the RBM Partnership on the
    Global Fund Board
  • Agree to promote the establishment of a World
    Malaria Day within the World Health Assembly

23
Global Advocacy Evolution
  • Global Advocacy Meeting Washington, September
    2004
  • Global Strategic Plan, 2006-2015 (endorsed)
    November 2005
  • Global Advocacy Task Force Geneva, 23-24 January
    2006
  • Board Approval to establish MAWG Geneva, 10-11
    November 2006
  • Partners' meeting London, 10-11 January 2007

24
ADVOCACY DAY 2, Friday 11 May
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