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Faithful Fundraising:


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Title: Faithful Fundraising:

Faithful Fundraising
  • Resource Development for
  • Instructional Technology Projects
  • Liberal Arts ITS

Emily Cicchini, Special Projects Manager - June 07
Why go for external funds?
  • To gain resources for use by you and your
    students that otherwise might not be available
  • To grow your own personal network of like-minded
    people, inside and outside of higher ed
  • To expand and evaluate your own ideas about the
    possibilities and limitations of instructional

Old Sage Development Sayings
  • Fundraising is friend-raising/match-making
  • Fundraising is sales/is not sales
  • Get your ducks in a row
  • It takes the same effort to ask for 1 as it does
    for 1 million
  • Dont grant-chase
  • Every day is a good day to fundraise!

Name This Tune
  • You can't always get what you want
  • But if you try sometime, you just might find
  • You get what you need.

Grant writing equals project planning
  • Need (fundamental, universal, compelling)
  • Proposed Solution (innovative, clearly addresses
    the need, the big idea)
  • Project Design (logical, sequential, thoughtful)
  • Overall Goal (long-range, large impact, BHA - Big
    Hairy Audacious)
  • Objectives (tasks, ordered by priority,

Orthe usual ducks, continued.
  • Timelines with milestones linked to objectives
  • Budget (total project income/expense)
  • Qualifications/history of project team
  • Evaluation plan (how will you measure it?)
  • Dissemination plan (how will you share what
    youve learned?)
  • Sustainability

Evaluating a true, pressing need
  • Think about what you are ALREADY DOING. Ask
  • What would an IT project that successfully
    enhanced what we are already doing LOOK LIKE?
  • 5 minute writing exercise
  • Describe it in one paragraph.
  • Focus on tangible images.
  • What exactly would people be doing with it?

What would success look like?
Envision how you will use it.
What will make it happen?
  • Time
  • Talent
  • Knowledge
  • Equipment and Supplies (digital, video, audio)
  • Software Licenses, Other Fees
  • All can be expressed in terms of cash value

What do you need to get there?
  • What do you need first?
  • What do you need most?
  • What will be the hardest to obtain?

Bad needs statements
  • Research
  • I lack the free time to do my own work
  • I could do it if only I had more money
  • I cant get the things or people I need from my
    department chair
  • Instructional
  • The students dont pay enough attention in class
  • The students arent as literate as they were 20
    years ago
  • The students spend too much free time playing
    computer games

The so what? test
  • Funders dont need to know the gory details.
  • Funders dont like whiny, negative language.
  • Funders dont care what problem it solves for
    you, but how you are solving a problem that
    effects others.
  • Education funders, in general, arent often that
    impressed by personal recognition.

What do funders want?
Finally, I know what they want.
  • To change the world.
  • To help people, generally, the more people, the
  • To fix a specific problem or issue.
  • To know what the positive impact will be.

Better needs statements
  • Research
  • To examine and document a previously overlooked
  • To study and present knowledge about a new issue
    or challenge that has developed in your field
  • To test an idea, process or procedure for
    creating new knowledge
  • Instructional
  • To find better ways of conveying complex
    information to students
  • To increase evidence of higher order thinking in
  • To find new ways to measure and improve student

Trends in Project Evaluation The Logic Model
Task or activity Inputs Outputs Short Term Goal Long Term Goal
Building an educational website Amount of Time Qualifications of People Amount of Money web pages of key functions of students logging in To get students more engaged To increase student skill in a specific task To increase access to materials To improve learning To lower cost of learning To increase efficiency of learning
Embracing Dissemination
  • Publication
  • Lectures
  • Presentations
  • Conferences
  • Online networking
  • Motto NO dissemination really is BAD
    dissemination. Tell people about your work.

Sustainability equals diversity
  • Individuals (Annual Funds, Major Gifts)
  • Corporate Sponsorships (Sports, Ads)
  • Corporate Foundations (Strategic Giving)
  • Private Foundations (Families, Legacies)
  • Public Foundations (Community Efforts)
  • Special Events (Sports, Parties, Sales)
  • Local, County, State, Federal Govt Agencies

Some trends in IT project funding
  • Open Access Resources making scholarly
    literature and knowledge freely available
  • Gaming, scripted, collaborative and interactive
    instructional applications (hello, Second Life)
  • Extensive, comprehensive searchable databases and
    digital archives of hard-to-find materials
  • Analysis tools, synthesis tools, visual motion
    models, and other applied research projects

LAITS Showcase Solutions
  • Texas Politics open access multimedia textbook
  • Français Interactif open access multimedia
  • Danteworlds mulitimedia supplimental
    instructional resource
  • The Daily Intelligencer unique web-based
    learning environment

IT Sites We Like
  • Carnegie Mellons Open Learning Initiative,
  • The Sloan C Consortium http//
  • MITs Open Course Ware Project,

Top Twenty Web Sites
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Retrieved from June 9, 2007
Rights and Permissions
  • Inside Class, UT Fair Use
  • Open Access Not Fair Use

Got Ducks?
Basic 5-step fundraising cycle
  • Research - 70 of your time (including gossip,
    internal coordination, and rejection).
  • Cultivation - 4 of your time.
  • Solicitation - 15 of your time.
  • Closure - 1 of your time.
  • Stewardship - 10 of your time.
  • Once you start, it is a cycle, it never ends.

How to evaluate a prospect
  • What do they say they want to accomplish? What
    is their self-image?
  • Who do they say theyll give to? Who do they
    really give to, how often, how many different
  • What things have they given for in the past?
  • How much do they give/do they really have?
  • Who are the people actually in charge? Whats
    the decision making process?
  • Are they stable or in flux? Whats the

The Usual Suspects
  • National Endowment for the Arts
  • National Endowment for the Humanities
  • Department of Education
  • National Science Foundation
  • Moody, Meadows, Brown, Houston, Webber
  • Austins lack of philanthropic infrastructure

Online Research Tools
  • Federal Register http//
    .html and
  • Texas Register and grant alert
  • http//
  • Chronicle of Philanthropy
  • The Foundation Center/The Grantsmanship Center
  •, or how to read a 990.
  • The Internet - The Meadows Foundation
  • http//

Exercise Plan a grant for
  • Grantees
  • Grantors
  • NEH Digital Start Up
  • NEA Fast Track
  • Humanities Texas
  • NSF Informal Science Education
  • MacArthur Foundation
  • IES Reading and Writing Education Research
  • DOE Star Schools
  • The Meadows Foundation

Example Wikipedia to NEH
  • Need An online thesaurus tool
  • Proposed Solution an application that can
    search and cross reference words by tags, use and
    associated meaning
  • Project Design plug-in to be developed by
    programmer and linguistic scholar
  • Overall Goal To create new functionality for
    the worlds most used multilingual open knowledge
  • Objectives to create a functional tool that
    helps users create digital thesaurus entries
  • Timelines prototype, year 1, release year 2
  • Budget 50,000 per year, 1/2 to scholar, 1/2 to
  • Qualifications They are both fabulously
    brilliant, connnected and experienced
  • Evaluation Wikipedia foundation will conduct
    usability studies
  • Dissemination A press conference and full web
  • Sustainability Wikipedia Foundation will commit
    to sustaining it

How to build a prospect list
  • Dont take on more than you can manage on a part
    time basis, maybe 5 at a time
  • Meet on a regular basis (monthly) with a team
    (student, colleagues) and go over the list
  • Determine next step more research, internal
    clearance, crafting a pitch, or (lucky you!)
    completing a report
  • When prospects are pretty much dead ends, replace
    them with new ones

Final Thoughts
  • Yes, you need to know people
  • but you can get to know them, particularly
    through web.
  • If you work your list, the money will come.