MEMORY

1
MEMORY

• THE PRIMACY AND RECENCY EFFECT

2
GLANTZER CUNITZ 1966

• RECALL WORDS FROM A LIST OF 20.
• NURSE WOODS SKIRT BLUE
• BAG DREAM BOOK HAT
• RIVER SCARF APPLE SHEEP
• TIE WOMAN PAPER SHOE
• RED GRASS CLOCK TABLE

3
DID YOU RECALL THE FIRST FEW WORDS AND THE LAST
FEW?

• THIS IS KNOWN AS THE PRIMACY AND RECENCY EFFECT
• THE FIRST FEW ARE VERBALLY REHEARSED MORE AS THEY
  ARE THE FIRST ONES
• THE LAST ONES ARE STILL ECHOING IN THE STM
• THE ONES IN THE MIDDLE ARE LOST
• THIS SUPPORTS THE IDEA OF A SEPARATE SHORT-TERM
  MEMORY THAT USES VERBAL REHEARSAL

4
evaluation

• Evidence supports separate stores
• Makes sense
• Provides a starting point for studying memory

• Over simple
• There are different types of memory e.g.
  procedural, episodic so maybe more than 3 stores
• Doesnt explain how we sometimes remember things
  without rehearsal